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Sales Development Associate Jobs in Novato, CA (NOW HIRING)

Liberty Group, LLC.

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Business Development Associate

Oakland, CA · On-site

$65K/yr

Understanding of CRM and tracking tools, along with general sales aptitude. * Responsibilities and ... Work with the Business Development Manager to improve the efficiency and success of our process

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Sales Development Associate information

See Novato, CA salary details

$34K

$68.2K

$191.4K

How much do sales development associate jobs pay per year?

As of Aug 23, 2026, the average yearly pay for sales development associate in Novato, CA is $68,154.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $64,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a sales development associate, and why are they important?

To thrive as a Sales Development Associate, you need strong communication skills, a basic understanding of sales principles, and often a bachelor’s degree in business or a related field. Familiarity with customer relationship management (CRM) tools like Salesforce and proficiency in lead generation platforms are commonly required. Persistence, active listening, and a results-driven mindset help individuals excel in engaging prospects and building relationships. These skills and qualities are vital for effectively identifying leads, initiating productive conversations, and driving revenue growth.

What are some common challenges faced by sales development associates, and how can they overcome them?

Sales Development Associates often face challenges such as handling frequent rejection, maintaining motivation during high-volume outreach, and effectively qualifying leads. To overcome these obstacles, it’s important to develop strong resilience and adopt a growth mindset. Leveraging sales enablement tools, collaborating closely with account executives, and regularly seeking feedback from peers and managers can help refine outreach strategies and improve conversion rates. Building time management skills and celebrating small wins also contribute to sustained performance and job satisfaction.

What is the difference between Sales Development Associate vs Business Development Representative?

AspectSales Development AssociateBusiness Development Representative
Primary FocusGenerating and qualifying leads for sales teamsIdentifying new business opportunities and building client relationships
ResponsibilitiesCold calling, email outreach, lead qualificationMarket research, networking, partnership development
Required SkillsCommunication, CRM proficiency, persistenceNegotiation, strategic thinking, relationship building
Work EnvironmentSales teams, marketing departmentsBusiness development teams, executive leadership

While both roles focus on growth, a Sales Development Associate primarily qualifies leads for the sales team, whereas a Business Development Representative actively seeks new business opportunities and partnerships. Understanding these differences helps in choosing the right career path or hiring the right candidate.

How much does a sales development associate get paid?

The average salary for a sales development associate typically ranges from $45,000 to $65,000 per year, depending on experience, location, and company size. Many roles also offer commissions or bonuses based on performance, and some positions may include benefits like health insurance and paid time off.

Is a sales development associate an entry level position?

Yes, a sales development associate is typically an entry-level role that involves prospecting, qualifying leads, and supporting sales teams. It often requires strong communication skills and familiarity with customer relationship management (CRM) tools, making it suitable for candidates starting their sales careers.

What does a sales development associate do?

A sales development associate is responsible for identifying and qualifying potential customers, often through outreach via email, phone calls, or social media. They focus on generating leads, setting appointments, and supporting the sales team to increase revenue, typically using customer relationship management (CRM) tools and sales scripts. This role requires strong communication skills and an understanding of the company's products or services.

What are the most commonly searched types of Sales Development jobs in Novato, CA?

The most popular types of Sales Development jobs in Novato, CA are:

What cities near Novato, CA are hiring for Sales Development Associate jobs?

Cities near Novato, CA with the most Sales Development Associate job openings:

Sales Development Associate jobs near you
Infographic showing various Sales Development Associate job openings in Novato, CA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $68,154 per year, or $32.8 per hour.

Business Development Associate

PROCYON Technostructure

Novato, CA • On-site

$52K - $71K/yr

Other

Posted 5 days ago

Job description

About the Opportunity

Are you a recent graduate looking to start your career in IT Sales, Business Development, and Technology Services?

We are looking for motivated and enthusiastic individuals who want to learn the fundamentals of B2B technology sales and build a long-term career in business development.

This is a great opportunity for a recent graduate to receive hands-on exposure to lead generation, prospecting, client outreach, networking, and sales development while working with an experienced team.

What You Will Learn & Do
  • Identify and research potential clients and business prospects.
  • Generate leads through LinkedIn, email, phone outreach, networking, and other channels.
  • Learn effective cold calling and business communication techniques.
  • Research client needs and identify potential IT staffing and technology service opportunities.
  • Reach out to decision-makers and introduce our company and services.
  • Qualify prospects and schedule meetings for the sales team.
  • Participate in client meetings, networking events, conferences, and industry events.
  • Support relationship-building activities with prospective clients.
  • Maintain prospect and sales activity information in CRM systems.
  • Learn the complete B2B sales cycle from lead generation to opportunity development and client acquisition.
  • Work closely with Sales, Recruitment, and Delivery teams.
Who We''re Looking For
  • Recent graduate or candidate with 0–2 years of experience.
  • Bachelor''s degree in Business, Marketing, Communications, IT, or a related field preferred.
  • Strong verbal and written communication skills.
  • Confident, outgoing, and comfortable speaking with new people.
  • Strong interest in IT, Technology, Sales, and Business Development.
  • Willingness to learn prospecting, cold calling, LinkedIn outreach, and B2B sales.
  • Self-motivated, organized, and target-oriented.
  • Previous internship, campus sales, customer service, or sales experience is a plus.

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