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Sales Development Executive Jobs in Novato, CA (NOW HIRING)

Former CEO of Visa is the chair of our board. We have offices in San Francisco and Waterloo ... As an sales development specialist this is your main deliverable, which should be achieved using a ...

Former CEO of Visa is the chair of our board. We have offices in San Francisco and Waterloo ... As an sales development specialist this is your main deliverable, which should be achieved using a ...

Our Sales Development Representatives (SDRs) prospect target accounts, generate quality opportunities, and foster meaningful relationships between accounts and Account Executives. Through multiple ...

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Sales Development Executive information

See Novato, CA salary details

$66.3K

$77K

$85.7K

How much do sales development executive jobs pay per year?

As of Aug 23, 2026, the average yearly pay for sales development executive in Novato, CA is $76,971.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,200.00 and $82,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Sales Development Executive?

To thrive as a Sales Development Executive, you need strong prospecting, lead generation, and communication skills, typically supported by a degree in business or marketing. Familiarity with CRM systems like Salesforce, email automation tools, and sales analytics platforms is highly beneficial. Persistence, active listening, and resilience are standout soft skills for building relationships and overcoming objections. These qualities are crucial for effectively generating qualified leads and contributing to the overall sales pipeline and revenue growth.

What are the main challenges Sales Development Executives face when qualifying leads, and how can they overcome them?

Sales Development Executives often encounter challenges such as reaching the right decision-makers, handling objections, and maintaining consistent follow-up with prospects. Overcoming these obstacles involves thorough research to identify key contacts, active listening to address concerns, and using CRM tools to track communications and ensure timely follow-ups. Building rapport and demonstrating value early in conversations also help increase qualification success rates and set up productive meetings for the sales team.

What is the difference between Sales Development Executive vs Business Development Representative?

AspectSales Development ExecutiveBusiness Development Representative
Primary FocusGenerating qualified leads and setting sales appointmentsIdentifying new business opportunities and building relationships
ResponsibilitiesCold calling, email outreach, qualifying inbound leadsMarket research, networking, strategic partnership development
Skills & CredentialsCommunication, CRM proficiency, sales techniquesResearch skills, negotiation, industry knowledge
Work EnvironmentSales teams, B2B or B2C settingsBusiness strategy teams, client-facing roles

While both roles focus on growth and client engagement, a Sales Development Executive primarily qualifies leads and sets appointments, whereas a Business Development Representative focuses on exploring new markets and building strategic relationships. Understanding these distinctions helps in choosing the right career path or hiring the right candidate.

Is a sales development executive an entry level position?

A sales development executive role is often considered an entry-level position in sales, focusing on lead generation and outreach. However, some companies may require prior sales or customer service experience, and the role can serve as a stepping stone to more advanced sales positions.

What does a sales development executive do?

A sales development executive is responsible for identifying and qualifying potential sales leads, often through research, outreach, and cold calling. They focus on generating new business opportunities for the sales team and typically use customer relationship management (CRM) tools to track prospects and progress.

What are the most commonly searched types of Sales Development jobs in Novato, CA?

The most popular types of Sales Development jobs in Novato, CA are:

What cities near Novato, CA are hiring for Sales Development Executive jobs?

Cities near Novato, CA with the most Sales Development Executive job openings:

Infographic showing various Sales Development Executive job openings in Novato, CA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $76,971 per year, or $37 per hour.

Business Development Executive

Haworth, Inc.

San Francisco, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 26 days ago


Haworth rating

7.4

Company rating: 7.4 out of 10

Based on 32 frontline employees who took The Breakroom Quiz

19th of 52 rated furniture manufacturers


Job description

Job Title: Business Development Executive
Posting Start Date: 7/27/26
Join the Future of Workspace Innovation at Haworth
Are you ready to shape the future of how people work, live, and thrive? At Haworth, we're not just creating furniture - we're revolutionizing the way the world interacts with spaces. As a global pioneer in workspace design since 1948, we've been pushing boundaries and redefining possibilities for over seven decades.
We're looking for visionaries like you to help write the next chapter of our story.
Discover more here!
Job Overview
We are currently looking for a Business Development Executive to join our team in San Francisco, CA. This position will report to Jenny Dodd and can be hired at a P2 or P3 level depending on candidate qualifications and experience.
As a Business Development Executive, you will:
Drive revenue growth and expand market share by identifying, pursuing, and securing new business opportunities within competitive target accounts, existing customer portfolios, and untapped markets. Develop and execute strategic business plans that build a robust sales pipeline, accelerate growth, and achieve quota attainment while optimizing product mix performance. Consistently deliver against financial sales objectives through proactive account development and strategic relationship management.
Essential Functions
  • Creates and executes business plan by conducting regular and balanced activities with assigned new, target, and existing accounts leading to sales development for meeting quota and product mix goals.
  • Proactively develops client relationships, fosters trust, and creates meaningful engagements to win Haworth business.
  • Remains current with economic, financial, social, and cultural news that impacts industry and customers. Networks in assigned market and attend events, interacting with business leaders and influencers to identify prospective business.
  • Cultivates strong dealer relationships to influence Haworth share of wallet. Educates dealer(s) on campaigns, products, and incentives for increasing dealer revenue. Partners with dealer(s) on leading with Haworth solutions, and leads negotiations for reaching acceptable, long-term client business relationships and profitable agreements for Haworth and our dealers.
  • Effectively manages business plan and keeps CRM information current on sales activities, ongoing strategy for sales development, and results for all assigned target and existing accounts, and new business opportunities. Manages expense budget/timely expense reporting adhering to established travel and entertainment guidelines.
  • May travel up to 80% to meet face to face with clients, influencers, and dealers.
  • Must be able to perform all essential job functions with/without accommodation.
  • Uses office automation, communication, software, and tools used in Haworth office environment.
  • Performs other duties within scope as assigned.

Required Qualifications
Education:
  • Bachelor's degree in Architecture, Business, Communications, Industrial Design, Interior Design, Marketing, Sales or equivalent.
  • Education Equivalency:
    • Associate's degree plus 2 years related experience or,
    • High school diploma plus 4 years related experience.

Work Experience:
  • 2 years experience in consultative B2B, solution-based sales role with demonstrated track of generating revenue and meeting sales targets.
  • Military Equivalency: https://www.mynextmove.org/vets/find/military

Additionally:
  • Ability to work in San Francisco, CA without relocation assistance.
  • Current and continuing right to work in the United States without sponsorship.

Preferred Qualifications
  • Contract office furniture or commercial interiors experience preferred.
  • Experience in commercial real estate, project management, or architecture & design.

Compensation and Benefits
Haworth offers a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, sales incentive bonuses may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet our member needs, based on eligibility. These benefits include comprehensive health care coverage, a retirement savings plan, tuition reimbursement, paid volunteer time, and much more. Additional details about total compensation and benefits will be provided during the hiring process. This role offers a base salary range of 100-160k, depending on candidate experience, education, and skill set.
#LI-CD1
Design your future with Haworth
Headquartered in Holland Michigan, Haworth is a family-owned global powerhouse at the forefront of innovation and sustainable design in the workspace interiors industry. Here, you'll have access to state-of-the-art resources, collaborate with cross-functional teams of passionate innovators, and experience a blend of global reach with personal growth opportunities. Whether you're developing new manufacturing processes, implementing smart factory solutions, or designing tomorrow's workspace solutions, you'll be empowered to make a lasting impact while growing your career.
We believe in the power of collaboration and strive to create a culture where everyone feels valued, respected, and empowered to make a difference. Your hard work, dedication, and talent are the foundation of our success and enable us to build meaningful connections with our customers and each other.
At Haworth, members enjoy benefits from their first day of employment:
  • 20 Days Paid Time Off: Plus, the option to buy up to 5 extra days.
  • Health Benefits: Priority Health Medical options, Delta Dental, and Vision Insurance.
  • 401k Match: Contribute 6% of your annual salary, and Haworth will match up to 7%.
  • Insurance Coverage: Company-provided Short-Term Disability, Long Term Disability, and Life Insurance.
  • Tuition Reimbursement
  • Volunteer Time Off
  • Parental Leave
  • Pet Insurance
  • Zero Waste to Landfill

Haworth Values
At Haworth, we have a strong set of values that guide our business and help us align with our customers.
We listen to our Customers. We rely on our Members. We honor Integrity. We embrace Continuous Learning. We lead with Design. We create Value. We work to make the World better.
Join the Haworth family. Apply for this job, or learn more about the many possibilities at Haworth: Home Page

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