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Sales Development Associate Jobs in Santa Ana, CA

Business Development Associate

Irvine, CA

$47K - $64K/yr

Build your sales career at the world's largest security company. Allied Universal is seeking a motivated, early-career sales professional to join our Business Development Associate (BDA) program -- a ...

Business Development Associate

Irvine, CA · On-site

$47K - $64K/yr

Build your sales career at the world's largest security company. Allied Universal is seeking a motivated, early-career sales professional to join our Business Development Associate (BDA) program - a ...

Business Development Associate

Irvine, CA · On-site

$47K - $64K/yr

Build your sales career at the world's largest security company. Allied Universal is seeking a motivated, early-career sales professional to join our Business Development Associate (BDA) program - a ...

The Business Development Associate will also be responsible for sourcing new partners to work with ... At least 1+ years of experience in an externally facing role (business development, sales, account ...

The Business Development Associate will also be responsible for sourcing new partners to work with ... At least 1+ years of experience in an externally facing role (business development, sales, account ...

The Business Development Associate will also be responsible for sourcing new partners to work with ... At least 1+ years of experience in an externally facing role (business development, sales, account ...

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Showing results 1-20

Sales Development Associate information

See Santa Ana, CA salary details

$30.2K

$60.4K

$169.6K

How much do sales development associate jobs pay per year?

As of Aug 23, 2026, the average yearly pay for sales development associate in Santa Ana, CA is $60,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,000.00 and $57,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a sales development associate, and why are they important?

To thrive as a Sales Development Associate, you need strong communication skills, a basic understanding of sales principles, and often a bachelor’s degree in business or a related field. Familiarity with customer relationship management (CRM) tools like Salesforce and proficiency in lead generation platforms are commonly required. Persistence, active listening, and a results-driven mindset help individuals excel in engaging prospects and building relationships. These skills and qualities are vital for effectively identifying leads, initiating productive conversations, and driving revenue growth.

What are some common challenges faced by sales development associates, and how can they overcome them?

Sales Development Associates often face challenges such as handling frequent rejection, maintaining motivation during high-volume outreach, and effectively qualifying leads. To overcome these obstacles, it’s important to develop strong resilience and adopt a growth mindset. Leveraging sales enablement tools, collaborating closely with account executives, and regularly seeking feedback from peers and managers can help refine outreach strategies and improve conversion rates. Building time management skills and celebrating small wins also contribute to sustained performance and job satisfaction.

What is the difference between Sales Development Associate vs Business Development Representative?

AspectSales Development AssociateBusiness Development Representative
Primary FocusGenerating and qualifying leads for sales teamsIdentifying new business opportunities and building client relationships
ResponsibilitiesCold calling, email outreach, lead qualificationMarket research, networking, partnership development
Required SkillsCommunication, CRM proficiency, persistenceNegotiation, strategic thinking, relationship building
Work EnvironmentSales teams, marketing departmentsBusiness development teams, executive leadership

While both roles focus on growth, a Sales Development Associate primarily qualifies leads for the sales team, whereas a Business Development Representative actively seeks new business opportunities and partnerships. Understanding these differences helps in choosing the right career path or hiring the right candidate.

How much does a sales development associate get paid?

The average salary for a sales development associate typically ranges from $45,000 to $65,000 per year, depending on experience, location, and company size. Many roles also offer commissions or bonuses based on performance, and some positions may include benefits like health insurance and paid time off.

Is a sales development associate an entry level position?

Yes, a sales development associate is typically an entry-level role that involves prospecting, qualifying leads, and supporting sales teams. It often requires strong communication skills and familiarity with customer relationship management (CRM) tools, making it suitable for candidates starting their sales careers.

What does a sales development associate do?

A sales development associate is responsible for identifying and qualifying potential customers, often through outreach via email, phone calls, or social media. They focus on generating leads, setting appointments, and supporting the sales team to increase revenue, typically using customer relationship management (CRM) tools and sales scripts. This role requires strong communication skills and an understanding of the company's products or services.

What are the most commonly searched types of Sales Development jobs in Santa Ana, CA?

The most popular types of Sales Development jobs in Santa Ana, CA are:

What cities near Santa Ana, CA are hiring for Sales Development Associate jobs?

Cities near Santa Ana, CA with the most Sales Development Associate job openings:

Infographic showing various Sales Development Associate job openings in Santa Ana, CA as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 18% Part Time, and 9% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $60,405 per year, or $29 per hour.

Sales Development Associate Manager (Bentonville, AR)

Niagara Bottling LLC

Diamond Bar, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 28 days ago


Niagara Bottling rating

7.9

Company rating: 7.9 out of 10

Based on 115 frontline employees who took The Breakroom Quiz

98th of 443 rated food and drinks producers


Job description

At Niagara, we're looking for Team Members who want to be part of achieving our mission to provide our customers the highest quality most affordable bottled water.

Consider applying here, if you want to:

  • Work in an entrepreneurial and dynamic environment with a chance to make an impact.
  • Develop lasting relationships with great people.
  • Have the opportunity to build a satisfying career.

We offer competitive compensation and benefits packages for our Team Members.

Sales Development Associate Manager (Bentonville, AR)The Sales Development Associate Manager is responsible for managing internal customers and facilitating communication. The position will work closely with the National Account Manager (NAM) and Director of Sales to support sales strategies and tactics to increase retention and growth of customers.

Essential Functions

  • Achieve/exceed annual case and revenue sales performance goals, pricing target goals and forecast accuracy targets.
  • Work with NAM and Director of Sales on developing and achieving annual account plan and account specific case, revenue, and penetration.
    • Manage preparation and attend bi-annual business reviews with NAM to gain customer exposure
    • Manage preparation of account specific business plans with NAM Direction
    • Facilitate execution of all special programs (ex. causal marketing, cross-promotional, special bonus pack promotions, etc).
    • Facilitate and attend all plant tours/entertainment events.
    • Promotional schedule management.
      • Weekly review of all accounts in region with each NAM
  • Manage all internal customer trade funds/marketing accruals and the like.
  • Work closely with NAM and customer on understanding internal goals and executing specific programs that meet Niagara and customer sales objectives
  • Support account retention goals
    • Join NAM and VP and handle individual plant tours/entertainment events.
  • Achieve successful new customer startups for all new customers and items in region.
    • Manage startup project with all internal Niagara departments (PLM process).
    • Facilitate all communication with NAM during startup process and during the process
    • Prepare and communicate startup timeline with NAM and determine who will communicate to the customer.
    • Identify potential startup issues, develop resolution, and manage communicating that resolution internally and externally.
  • Manage regional sales reporting responsibilities.
    • Manage process of developing and distributing necessary internal sales reports (Cognos/Cube Data)
    • Optimize use of customer reporting tools and proprietary systems.
      • Generate all required reports and analyze data to identify business trends and opportunities
  • Manage communication of competitive retail checks (H Drive) & ECRM data analysis
  • Achieve annual Forecast Accuracy goals and manage forecasting process.
    • Support NAM with data to assist with monthly forecast
    • Work closely with customer supply chain team on verifying forecasts.
  • Execute opportunities for improvements in operational efficiencies, service levels, and operational points of difference.
    • Manage all escalation in service level concerns with NAM
  • Manage all internal day-to-day customer management.
    • Facilitate internal communication with Transportation, Planning, Customer Service, Sourcing, Accounting, Legal, and Manufacturing.
      • Examples: label compliance, design change, new packaging rollout, account receivable help, new item rollouts, service level opportunities, etc.
  • Facilitate quality questions/resolution, audits, and other sales related quality requests.
  • Assist with customer level documentation requests for promotions, special items, etc.
  • Customer specific bid support and new item rollout.
  • Please note this job description is not designed to contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without prior notice.

Qualifications

  • Minimum Qualifications:
    • 4 Years - Experience in Field or similar manufacturing environment
    • 4 Years - Experience in Position
    • 0 Years - Experience managing people/projects

*experience may include a combination of work experience and education

  • Preferred Qualifications:
    • 6 Years- Experience in Field or similar manufacturing environment
    • 6 Years - Experience working in Position
    • 2 Years - Experience managing people/projects

*experience may include a combination of work experience and education

Competencies:

This position embodies the values of Niagara's LIFE competency model, focusing on the following key drivers of success:

  • Lead Like an Owner
    • Manages a safe working environment, accurately documents safety related training, and effectively communicates safety incidents
    • Provides strategic input and oversight to departmental projects
    • Makes data driven decisions and develops sustainable solutions
    • Skilled in reducing costs and managing timelines while prioritizing long run impact over short term wins
    • Makes decisions by putting overall company success first before department/individual success
    • Leads/facilitates discussions to get positive outcomes for the customer
    • Makes strategic decisions which prioritize the needs of the customer over departmental/individual goals
  • InnovACT
    • Continuously evaluates existing programs and processes, and develops new initiatives to increase efficiency and reduce waste
    • Creates, monitors, and responds to departmental performance metrics to drive continuous improvement
    • Communicates a clear vision, organizes resources effectively, and adjusts the strategy as needed when managing change
  • Find a Way
    • Demonstrates ability to think analytically and synthesize complex information
    • Effectively delegates technical tasks to subordinates
    • Works effectively with departments, vendors, and customers to achieve organizational success
    • Identifies opportunities for collaboration in strategic ways
  • Empowered to be Great
    • Makes hiring decisions primarily based on culture fit and attitude, and secondarily based on technical expertise
    • Engages in long term talent planning
    • Provides opportunities for the development of all direct reports
    • Understands, identifies, and addresses conflict within own team and between teams

Additionally, the ideal Sales Development Manager candidate is expected to demonstrate the following skills:

  • Knowledge of and experience with Microsoft Word, Advanced Excel and Advanced PowerPoint skills
  • Knowledge and experience in retail grocery marketplace / consumer packaged goods
  • Sales Experience
  • Problem Solving - identifies and resolves problems in a timely manner; gathers and analyzes information skillfully.
  • Planning/Organizing - uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks.
  • Detail oriented and accurate - minimizes mistakes, follows every step in a process and follows through with all tasks
  • Oral Communication - speaks clearly and persuasively in positive or negative situations; demonstrates presentation skills.
  • Team Work - balances team and individual responsibilities; contributes to building a positive team spirit; able to build morale and group commitments to goals and objectives.
  • Written Communication - writes clearly and informatively; presents numerical data effectively; able to read and interpret written information.
  • Change Management - communicates changes effectively; builds commitment and overcomes resistance.
  • Leadership - inspires and motivates others to perform well; influences actions and opinions of others; Displays passion and optimism.

Education

  • Minimum Required:
    • Bachelor's Degree in Management/Marketing/Finance or other related field or equivalent experience
  • Preferred:
    • Master's Degree in Management/Marketing/Finance or other related field or equivalent experience

S Certification/License:

  • Required: N/A
  • Preferred: N/A

Foreign Language

  • Required: None Required,
  • Preferred: None Required,

Typical Compensation Range

Pay Rate Type: Salary$97,188.14 - $138,493.10 / Yearly

Benefits

Our Total Rewards package is thoughtfully designed to support both you and your family:

Regular full-time team members are offered a comprehensive benefits package, while part-time, intern, and seasonal team members are offered a limited benefits package.

  • Paid Time Off for holidays, sick time, and vacation time
  • Paid parental and caregiver leaves
  • Medical, including virtual care options
  • Dental
  • Vision
  • 401(k) with company match
  • Health Savings Account with company match
  • Flexible Spending Accounts
  • Expanded mental wellbeing benefits including free counseling sessions for all team members and household family members
  • Family Building Benefits including enhanced fertilitybenefits for IVF and fertility preservation plus adoption, surrogacy, and Doula reimbursements
  • Income protection including Life and AD&D, short and long-term disability, critical illness and an accident plan
  • Special discount programs including pet plans, pre-paid legal services, identity theft, car rental, airport parking, etc.
  • Tuition reimbursement, college savings plan and scholarship opportunities
  • And more!

https://careers.niagarawater.com/us/en/benefits

* *Los Angeles County applicants only** Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and any other applicable local and state laws.

Any employment agency, person or entity that submits a resume into this career site or to a hiring manager does so with the understanding that the applicant's resume will become the property of Niagara Bottling, LLC. Niagara Bottling, LLC will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

Employment agencies that have fee agreements with Niagara Bottling, LLC and have been engaged on a search shall submit resume to the designated Niagara Bottling, LLC recruiter or, upon authorization, submit resume into this career site to be eligible for placement fees.


What Niagara Bottling employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Niagara Bottling logo

About Niagara Bottling

Sourced by ZipRecruiter

Niagara Bottling, LLC has been family owned and operated since 1963. Niagara is a leading bottled water manufacturer in the U.S., supplying major retailers across the nation. Nielsen +/biNyDGcAS61OV0GIrHcWTOCFo= Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You'll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work! NielsenIQ /xHzLYOL7B5gJKeErHR5OpVt2Os= NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world's population. Focusing on consumer-packaged goods manufacturers and FMCG and retailers, we enable customers to defy what's possible. How? We combine unparalleled datasets, pioneering technology, and the industry's top talent to create insights that unlock innovation. Join us and change the landscape. Nike weB0VQ7iUwaCHWNipwHEhUU5oFo= Our purpose is to unite the world through sport to create a healthy planet, active communities, and an equal playing field for all. In order to stay at the top of our game, we're always looking to level-up with outstanding people who provide the kind of above-and-beyond service that inspires Nike fans for life! NOCD qMdV2+zQfKcKckWjOX3hDGP8fkM= NOCD is the #1 telehealth provider for the treatment of obsessive-compulsive disorder (OCD). OCD is one of the most severe, prevalent, and misunderstood mental health conditions. NOCD creates access to online therapy for people with OCD through our telehealth platform. In the NOCD app, members can quickly access and schedule live, face-to-face video therapy sessions with our national network of licensed therapists that specialize in Exposure and Response Prevention Therapy (ERP) - considered the gold standard" in OCD treatment. At NOCD, we help people reclaim their lives with clinically proven OCD treatment, by removing barriers to OCD care, and reducing the stigma associated with OCD. We're changing the world and need other like-minded individuals to accelerate and expand our efforts.

Industry

Food and beverage stores

Company size

5,001 - 10,000 Employees

Headquarters location

Diamond Bar, CA, US

Year founded

1963