A sales consultant is a salesperson that uses an advisory approach to promote their employer’s product or service. As a sales consultant, your primary job duties are similar to those of a traditional sales representative, which include providing information about and selling products or services to clients and customers. However, sales consultants approach the sales process differently. Your responsibilities center on demonstrating your expertise, identifying problems for customers, and offering solutions to these problems. Employers may prefer sales consultants over sales reps when the product or service is complicated, technical, or customized. In some instances, a sales consultant can alternatively refer to an outside advisor hired by a client or company to review their sales operations.