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Retirement Community Marketing Jobs (NOW HIRING)

$100 - $140/hr

Passavant Community is a Continuing Care Retirement Community where residents can receive as little ... The Marketing & Communication Director is responsible for leading the marketing and sales strategy ...

New

Knowledge of marketing concepts with senior adults and an understanding of retirement community lifestyle Excellent time management skills Ability to build effective networking relationships.

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Retirement Community Marketing information

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$33K

$63.9K

$113K

How much do retirement community marketing jobs pay per year?

As of Aug 26, 2026, the average yearly pay for retirement community marketing in the United States is $63,910.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,500.00 and $75,000.00 per year, depending on experience, location, and employer.

What is a retirement community marketing?

A Retirement Community Marketing job involves promoting senior living communities to potential residents and their families. This includes developing marketing strategies, managing advertising campaigns, organizing events, and building relationships with referral sources. The goal is to attract new residents while maintaining a positive reputation for the community. Professionals in this role often use digital marketing, direct outreach, and community engagement to generate interest. Effective marketing helps ensure the community remains vibrant and well-occupied.

What does a typical day look like for someone working in retirement community marketing?

A typical day in Retirement Community Marketing involves strategizing and executing marketing campaigns, coordinating community tours or events, and nurturing relationships with prospective residents and their families. You may spend time meeting with local healthcare professionals, updating digital campaigns, or analyzing market trends to refine outreach efforts. Collaboration with sales, operations, and resident services teams is frequent to ensure messaging aligns with community values and goals. The role is both dynamic and rewarding, offering the chance to make a meaningful impact by helping seniors find the ideal living environment.

What are the key skills and qualifications needed to thrive in retirement community marketing, and why are they important?

To excel in Retirement Community Marketing, strong skills in strategic marketing, communications, and customer relationship management are essential, typically requiring a degree in marketing, communications, or a related field. Familiarity with CRM systems, digital marketing tools, and event management platforms is often necessary, along with certifications in senior living sales or marketing being advantageous. Outstanding interpersonal abilities, empathy, and active listening skills help build trust and rapport with seniors and their families. These competencies ensure effective outreach, high occupancy rates, and positive community engagement in a competitive industry.

Is working in a retirement community marketing worth it?

Working in retirement community marketing involves promoting senior living services, requiring skills in communication, branding, and digital marketing tools. It can be rewarding for those interested in healthcare, senior services, and community engagement, with opportunities for career growth and specialization.
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What cities are hiring for Retirement Community Marketing jobs?

Cities with the most Retirement Community Marketing job openings:

What are the most commonly searched types of Retirement Community Marketing jobs?

The most popular types of Retirement Community Marketing jobs are:

What states have the most Retirement Community Marketing jobs?

States with the most job openings for Retirement Community Marketing jobs include:

What job categories do people searching Retirement Community Marketing jobs look for?

The top searched job categories for Retirement Community Marketing jobs are:

Infographic showing various Retirement Community Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 19% Part Time, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $63,910 per year, or $30.7 per hour.

Community Marketing Liaison

Community Healthcare of Texas

Dallas, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 4 days ago


Job description

Community Healthcare of Texas has provided hospice and palliative care services since 1996.  Our mission is to provide compassionate care for individuals living with serious illnesses while supporting their loved ones who care for them.

Community Healthcare of Texas is currently recruiting for a Community Marketing Liaison.


POSITION SUMMARY

Markets the hospice program to physicians, discharge planners, and other referral sources; serves as a liaison between hospice and the medical community.

ESSENTIAL FUNCTIONS

  • Responsible for generating appropriate referrals from a variety of sources by meeting with physicians, hospital discharge planners, and other hospital staff to promote hospice.  
  • Maintains community visibility; attends networking programs.  
  • Facilitates and coordinates education programs and opportunities in hospitals, physicians' offices, and community settings.  
  • Track and report monthly contacts with referral sources and submit to supervisor.   
  • Participate in weekly team conferences contributing necessary information and documentation assuring the best quality of care to each patient.  
  • Assist with special events, health fairs, public relations as needed.  
  • Assist with the admission process by meeting with the patient and/or responsible party and completing documentation as needed or assigned.   

QUALIFICATIONS

  • College degree or equivalent experience  
  • 2 or more years of marketing experience  
  • Hospice or Home Health experience  
  • Proficient skills using a computer   
  • Must be able to build relationships and communicate clearly   

BENEFITS

  • Competitive Pay
  • Generous Paid Time Off Programs
  • Company provided Life Insurance, Short- and Long-Term Disability 
  • Medical, Dental, Vision 
  • Flexible Spending Account and Health Savings Account 
  • Employee Assistance Program
  • Retirement Savings Plan 
  • Mileage reimbursement for work-related travel

Reasonable Accommodations Statement 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform essential functions.