S. retail network. This role requires a collaborative leader who can partner across Marketing, Sales, Operations, and Product Management teams to build aligned, impactful marketing programs that ...
S. retail network. This role requires a collaborative leader who can partner across Marketing, Sales, Operations, and Product Management teams to build aligned, impactful marketing programs that ...
S. retail network. This role requires a collaborative leader who can partner across Marketing, Sales, Operations, and Product Management teams to build aligned, impactful marketing programs that ...
S. retail network. This role requires a collaborative leader who can partner across Marketing, Sales, Operations, and Product Management teams to build aligned, impactful marketing programs that ...
S. retail network. This role requires a collaborative leader who can partner across Marketing, Sales, Operations, and Product Management teams to build aligned, impactful marketing programs that ...
S. retail network. This role requires a collaborative leader who can partner across Marketing, Sales, Operations, and Product Management teams to build aligned, impactful marketing programs that ...
Program Manager of Construction
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Program Manager of Construction
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The Program Manager of Construction will lead and oversee a large-scale branch refresh program for ... management within retail banking. Key Responsibilities: * Develop and implement the overall ...
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That, combined with our stylish products, expansive dealer and retail network, and dedicated ... The Program Manager will play a key role in coordinating, monitoring and driving the execution of ...
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That, combined with our stylish products, expansive dealer and retail network, and dedicated ... The Program Manager will play a key role in coordinating, monitoring and driving the execution of ...
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That, combined with our stylish products, expansive dealer and retail network, and dedicated ... The Program Manager will play a key role in coordinating, monitoring and driving the execution of ...
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Coordinate promotional planning, merchandising support, product launches, and retail program execution * Manage customer operational support activities including deductions, fine management ...
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... and retail food establishments, vending, schools, parks, camps, swimming pools and spas, housing ... Public Health Tier: 2 - Program Management and Supervisory Responsibilities B. Organizational ...
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Quick apply
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ALDI is looking for passionate and driven individuals to join our Store Manager Trainee program. In ... your career in retail management with a company that values simplicity, consistency, and ...
ALDI is looking for passionate and driven individuals to join our Store Manager Trainee program. In ... your career in retail management with a company that values simplicity, consistency, and ...
ALDI is looking for passionate and driven individuals to join our Store Manager Trainee program. In ... your career in retail management with a company that values simplicity, consistency, and ...
New
ALDI is looking for passionate and driven individuals to join our Store Manager Trainee program. In ... your career in retail management with a company that values simplicity, consistency, and ...
New
ALDI is looking for passionate and driven individuals to join our Store Manager Trainee program. In ... your career in retail management with a company that values simplicity, consistency, and ...
New
ALDI is looking for passionate and driven individuals to join our Store Manager Trainee program. In ... your career in retail management with a company that values simplicity, consistency, and ...
New
ALDI is looking for passionate and driven individuals to join our Store Manager Trainee program. In ... your career in retail management with a company that values simplicity, consistency, and ...
New
ALDI is looking for passionate and driven individuals to join our Store Manager Trainee program. In ... your career in retail management with a company that values simplicity, consistency, and ...
New
ALDI is looking for passionate and driven individuals to join our Store Manager Trainee program. In ... your career in retail management with a company that values simplicity, consistency, and ...
ALDI is looking for passionate and driven individuals to join our Store Manager Trainee program. In ... your career in retail management with a company that values simplicity, consistency, and ...
Retail Program Manager information
What is a Retail Program Manager?
What are the key skills and qualifications needed to thrive as a Retail Program Manager, and why are they important?
What is the difference between Retail Program Manager vs Retail Buyer?
| Aspect | Retail Program Manager | Retail Buyer |
|---|---|---|
| Primary Focus | Oversees multiple retail initiatives, manages programs, and coordinates cross-functional teams | Sources and selects products to be sold in retail stores |
| Required Skills | Project management, strategic planning, vendor coordination | Market research, negotiation, inventory management |
| Work Environment | Corporate offices, retail chains, cross-departmental collaboration | Retail stores, supplier offices, procurement departments |
| Common Certifications | Project Management Professional (PMP), retail management certifications | Merchandising certifications, purchasing certifications |
The Retail Program Manager and Retail Buyer roles both operate within the retail industry but focus on different aspects. The Program Manager oversees retail initiatives and programs, ensuring strategic alignment and execution, while the Buyer concentrates on selecting products to meet customer demand. Both roles require strong organizational skills and industry knowledge, but their daily tasks and objectives differ significantly.
What are some common challenges faced by Retail Program Managers, and how can they effectively address them?

Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 11 hours ago
Job description
Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world's largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.
National Program Manager Marketing
We are seeking a strategic, results-driven National Retail Marketing Manager to lead the development, execution, and measurement of national marketing campaigns that build brand awareness and generate qualified leads for our U.S. retail network. This role requires a collaborative leader who can partner across Marketing, Sales, Operations, and Product Management teams to build aligned, impactful marketing programs that support business growth.
Key Responsibilities
Marketing Strategy & Campaign Development
- Lead the development and implementation of national retail marketing strategies, campaigns, and programs focused on lead generation and market growth.
- Evaluate market and segment analysis to recommend targeting strategies that increase reach and lead conversion.
- Collaborate with Regional Marketing Managers to ensure national campaigns support local market needs and maintain consistent brand and product positioning.
Cross-Functional Leadership & Alignment
- Partner with Marketing, Operations, Sales, and Product Management teams to understand goals and provide strategic input into marketing initiatives.
- Work closely with the Global Marketing Team to align retail marketing programs with product commercialization strategies.
- Share best practices across teams and support global marketers by providing campaign insights and tactics.
Campaign Execution & Measurement
- Collaborate with Marketing Operations to monitor, measure, and report on campaign performance.
- Present campaign results and recommendations to leadership.
Operational Leadership
- Develop and manage marketing budgets, ensuring programs are delivered on time and within budget.
- Maintain current knowledge of marketing trends and best practices to support continuous program improvement.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field required.
- Non-degree considered if 12+ years of related experience along with a high school diploma or GED
- 5+ years of marketing experience, ideally in retail, lead generation, or multi-location marketing environments.
- Strong analytical skills with experience evaluating campaign performance and ROI.
- Proven ability to develop integrated marketing strategies and lead cross-functional initiatives.
- Excellent communication, collaboration, and project management skills.
- Experience managing budgets and working within structured processes.
- Knowledge of digital marketing trends, tools, and best practices.
This position is on-site at our New Bremen, OH location. Relocation assistance is available.
Work Authorization:
Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.
No agency calls please.
Compensation and Benefits:
Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.
EOE Veterans/Disabilities
About Crown Equipment
Sourced by ZipRecruiter
Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world's largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.
Industry
Trucking
Company size
10,000+ Employees
Headquarters location
New Bremen, OH, US
Year founded
1945