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Job Description
Job Title: Marketing Automation Lead
Update:
Position will be based in Toledo. Onsite Monday, Tuesday, Wednesday and Thursday with Friday as optional remote day.
Required Skills:
More than 5 years of email marketing/automation experience
Demonstrates a strong understanding of e-mail marketing automation, content development and contemporary technology
Prior experience implementing multi-platform digital marketing campaigns, content writing, developing campaigns for B2B companies and working knowledge of Microsoft Dynamics platform or Salesforce
Working knowledge of CRM, Microsoft Dynamics, Salesforce, XML, HTML, JSON, ODATA, CSS, Chrome Developer Tools, Power BI, and JavaScript is preferred
Interview: Phone screen and top candidates Panel interview (Video Call)
Purpose Of The Job
Technical Insulation is a growth engine for the Insulation Division. Our aspiration is to be THE trusted partner in our markets to create a sustainable future with leading innovative portfolio and commercial leadership. As a major driver for growth in Insulation, NATI has a great opportunity to be a leader and transform our markets to help give our customers and installers the information they want, when they want it, how they want it, and our Marketing Automation Manager will play a big role in leading this digital transformation for NATI.
As a marketing automation lead for s Insulation business, you will be responsible for designing, implementing, and managing marketing automation strategies and systems to streamline marketing processes, enhance lead generation, and improve overall marketing effectiveness.
This role involves using automation tools to create automated workflows, manage MA systems, and analyze campaign performance to optimize results. This person will collaborate with stakeholders to build the Marketing Automation infrastructure for the segment.
Marketing Automation:
Work closely with Insulation sales and marketing leadership to define the overall marketing strategy, ensuring it aligns with company goals.
Establish and maintain strong relationships with marketing managers, sales managers, and other key stakeholders across Marketing, Digital and GIS (IT) business teams.
Manage marketing automation platforms (e.g., Dynamics, HubSpot, Pardot, SFMC, Braze, Emarsys) to ensure proper configuration and functionality.
Design, build, and execute automated marketing campaigns across the customer lifecycle, including email marketing, lead nurturing, and other automated workflows.
Manage data within the automation platform and integrated technology (e.g., CDP), including segmentation, list management, and data quality.
Analyze campaign performance, identify trends, and provide actionable insights.
Continuously monitor and optimize marketing automation campaigns for better results.
Digital Marketing:
Collaborate with channel marketing and content marketing to develop and execute digital marketing strategy delivering Commercial/Industrial brand platform value proposition to key customer across relevant channels
Support strategy for lead capture and nurturing programs across digital touchpoints
Work cross-functionally to align digital marketing tactics to business priorities according to defined product and initiative objectives
Execute marketing responsibilities to achieve market-leading customer experience and satisfaction across digital marketing platforms.
Job Accountabilities
Marketing Automation Strategy: Work with cross-functional teams to develop marketing strategies that align with business goals.
Digital Marketing Support: Support and execute digital marketing responsibilities to support key products and initiatives
Campaign Development and Implementation: Design and execute automated marketing workflows and campaigns. This includes creating email sequences, landing pages, and other automated processes.
Process Improvement: Implement and manage marketing automation tools & tactics to streamline processes and improve efficiency.
Continuous Improvement: Gather feedback from stakeholders to continuously refine and improve marketing automation strategies and tactics.
Minimum Qualifications:
Bachelors degree in marketing, business, or related fields.
3+ years of experience in digital marketing roles.
3+ years of experience with platforms like Dynamics, HubSpot, Salesforce, Pardot, SFMC, Braze or Emarsys.
Data management and analysis.
Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
Knowledge, Skills & Abilities:
Strong understanding of CRMs like Salesforce, Dynamics and HubSpot and their integration with marketing automation platforms.
Ability to identify and address marketing challenges, optimize processes, and improve marketing automation performance.
Ability to analyze campaign performance, identify trends, and draw actionable insights from data.
Familiarity with project management methodologies and tools.
Excellent written and verbal communication skills are needed to collaborate with cross-functional teams (marketing, sales, IT) and stakeholders.
Ability to influence and persuade stakeholders to adopt new initiatives and strategies.