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Director,GlobalB2B Media

Blackbaud's software and data power the people and organizations changing the world, from local food banks to Fortune 500 CSR programs. As Director, Global B2BMedia, you will leadpaid media strategy across a complex, multi-product SaaS portfolio, driving both brand growth and pipeline performance. This role requires a rare blend of strategic vision,measurementrigor, and operational excellence.You'llleveragemodern media practices, experimentation, and advanced analytics tooptimizeinvestment decisions and drive business outcomes.

If you thrive on translating data into action, building high-performing teams, and shaping how a market-leading technology company reaches and influences its audiences, this is an opportunity to make a meaningful impactatscale.

Whatyou'lldo:

• Own the full funnel paid media approach-activating brand and demandcampaigns across upper and lower funnel channels to support long-term brandequity and near-term growth targets.

• Leadahigh-performingteamof channel experts(search, paid social, programmatic,video/CTV-connected TV, emerging platforms), fostering a culture of curiosity,speedand accountability.

• Partner with Demand, Brand and Creative teams to activate unconventional, attention-grabbing ideas through paid media-hyperlocal activations, and immersive moments via targeted channels that maximize reach and impact.

• Own media investment strategy, including forecasting, budget modeling, attribution,reporting and analysis,anda test-and-learn roadmap (incrementality, holdouts, MMM, MTA) thatoptimizesCAC, NRR, and overall business performance.

• Strengthen brand affinity byidentifyinghigh impact paid placements,partnerships, and media environments for brand campaigns so our audiencesthinkeffortlessly and positively about Blackbaud.

• Scale global media programs across multiple regions, languages, and regulatory environments, partnering with both agency and in-house teams.

• Reportwhat matters, delivering concise, outcome-oriented media narratives and investment recommendations to senior leadershipand marketing stakeholders.

• Serve as a strategic media partnertoBrand, Demand, Product Marketing, Creative, and Analytics teams, translating campaign strategies into channel plans, audience targeting, investment decisions, and shared business outcomes.

Whatyou'llbring:

• 10+ years leading media strategy for complex, multi-product B2B SaaS, software, or technology organizations.

• Experience owning bothbrandpaid mediaand demand-generationpaidmedia programs across multiple products, buyer personas, and customer lifecycle stages.

• Aproventrack recordbuilding and leading high-impact media teams, includinginternaltalent and agency partners.

• Deepexpertiseacross paid media, including SEM, paid social, display/programmatic, video/CTV, and emerging channels such as audio, retailmedia, and ABM platforms.

• Strongknowledgemodern search and discovery, including SEO and AEO, with apractical understanding of how brands surface across LLM-driven experiences andAI-powered search.

• A portfolio of inventive campaigns thatdeliveredmeasurable business impact-including surprise-and-delightphysical-world experiences and micro-targeted digital/physical hybrids.

• Advanced financial, measurement, and planning acumen, including forecasting, scenario modeling, LTV/CAC, payback, incrementality testing, MMM, and advanced measurement frameworks used tooptimizemedia investments and business outcomes.

• Executive presence and communication skills, with the ability to present media strategy, investment recommendations, and performance insights to senior leadership.

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Blackbaud powers social impact through purposedriven technology and responsible AI. Guided by our Intelligence for Good vision, we're building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

Benefits Include:

• Medical, dental, and vision insurance

• Remote-flexible workforce

• Wellness Programs

• 401(k) program with employer match

• Flexible paid time off

• Generous Parental Leave

• Donations for Doers

• Pet insurance, legal and identity protection

• Tuition reimbursement program