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Real Estate Marketing Manager information

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$33K

$83.5K

$145.5K

How much do real estate marketing manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for real estate marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a real estate marketing manager do?

A Real Estate Marketing Manager is responsible for developing and executing marketing strategies to promote properties and real estate brands. They oversee campaigns across various channels, including digital, print, and social media, to attract potential buyers, sellers, or tenants. Their role often involves working closely with agents, creating marketing materials, managing property listings, and analyzing market trends to improve outreach efforts. Ultimately, they aim to increase property visibility and drive sales or rentals for real estate firms.

What skills and qualifications are needed to thrive as a real estate marketing manager?

To thrive as a Real Estate Marketing Manager, you need expertise in marketing strategy, digital advertising, brand management, and typically a bachelor's degree in marketing, business, or a related field. Familiarity with CRM platforms, social media management tools, real estate listing services, and analytics software is essential. Strong interpersonal skills, creativity, and project management abilities help you build relationships and deliver engaging campaigns. These competencies drive lead generation, enhance property visibility, and ensure a competitive edge in the real estate market.

What is the difference between Real Estate Marketing Manager vs Real Estate Agent?

AspectReal Estate Marketing ManagerReal Estate Agent
CredentialsMarketing or Business degree, certifications in digital marketingReal estate license, state certification
Work EnvironmentOffice-based, marketing teams, digital platformsFieldwork, client meetings, property showings
Employer & Industry UsageReal estate firms, marketing agencies, developersReal estate brokerages, agencies, independent
Primary FocusPromoting properties, branding, lead generationHelping clients buy/sell properties, negotiations

The main difference is that a Real Estate Marketing Manager focuses on promoting properties and building brand presence through marketing strategies, while a Real Estate Agent directly assists clients with buying or selling properties. Both roles are essential in the real estate industry but serve different functions.

How does a real estate marketing manager typically collaborate with agents and property managers to drive successful campaigns?

A Real Estate Marketing Manager works closely with agents and property managers to develop tailored marketing strategies that highlight each property's unique features. This involves regular meetings to discuss goals, sharing market insights, and coordinating the creation of promotional materials such as listings, brochures, and digital content. Effective collaboration ensures consistent messaging and maximizes exposure across multiple channels. Additionally, the Marketing Manager often gathers feedback from the team to refine campaigns and achieve optimal results.
More about Real Estate Marketing Manager jobs
What cities are hiring for Real Estate Marketing Manager jobs? Cities with the most Real Estate Marketing Manager job openings:
What are the most commonly searched types of Real Estate Marketing jobs? The most popular types of Real Estate Marketing jobs are:
What states have the most Real Estate Marketing Manager jobs? States with the most job openings for Real Estate Marketing Manager jobs include:
What job categories do people searching Real Estate Marketing Manager jobs look for? The top searched job categories for Real Estate Marketing Manager jobs are:
Real Estate Marketing Manager jobs near you
Infographic showing various Real Estate Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Freelance Real Estate Photographer, Greensboro NC

Hometrack

Greensboro, NC • Remote

$58K - $72K/yr

Contractor

Posted 20 days ago

Job description

At Hometrack Real Estate Marketing, we are dedicated to providing realtors and small businesses with the highest quality products and services — professional photography, Matterport 3D tours, videography, drone photography/videography, virtual staging, custom design, and printed marketing materials.


If you are an experienced real estate photographer interested in more consistent and reliable work - we would love to speak with you! Although our company is located in Baltimore, we service Maryland, DC, Virginia, Pennsylvania, West Virginia, Delaware, New Jersey as well as Florida and other parts of the US.


As an innovator in the industry of real estate marketing, we offer ongoing training to our photographers on digital media and imaging, so that as a team, we can remain on the forefront of the ever-evolving world of real estate technology. Photographers at Hometrack are required to learn an array of digital services offered through the company, such as Matterport, 2D floor plans, and drone.


We also have a hardworking administrative department that will schedule all of your appointments so you don't have to. As a photographer at Hometrack, you do not have to stress about generating leads or selling; you can simply do what you love to do. Our editing team takes care of all your editing as well. All we ask is that you send your daily photos to us by 8:00pm (EST) same day.


Please note, submissions without examples of your work will not be considered for this position.


This position is for Contract work only.


We are looking for a passionate photographer that is extremely reliable, has strong communication skills and is capable of meeting tight deadlines. Travel to adjacent counties may be required.


Requirements:

  • 3-5 years experience as a real estate photographer
  • Full Frame DSLR, wide angle lens (16mm/17mm), and tripod
  • Computer for editing and high speed internet
  • Confidence working in Lightroom
  • Reliable transportation
  • Smartphone
  • Eye for detail
  • Reliable, trustworthy and punctual
  • Professional presentation


Favorable Skills:

  • Advanced shooting and editing techniques
  • Experience with Matterport camera
  • Experience with drone technology
  • Videography skills


Come join our growing team here at Hometrack Real Estate Marketing!


*Please provide a link to your website or real estate/architectural portfolio, or provide a link to a photo-sharing site.