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Real Estate Marketing Manager information

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$33K

$83.5K

$145.5K

How much do real estate marketing manager jobs pay per year?

As of Jul 27, 2026, the average yearly pay for real estate marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a Real Estate Marketing Manager do?

A Real Estate Marketing Manager is responsible for developing and executing marketing strategies to promote properties and real estate brands. They oversee campaigns across various channels, including digital, print, and social media, to attract potential buyers, sellers, or tenants. Their role often involves working closely with agents, creating marketing materials, managing property listings, and analyzing market trends to improve outreach efforts. Ultimately, they aim to increase property visibility and drive sales or rentals for real estate firms.

What are the key skills and qualifications needed to thrive as a Real Estate Marketing Manager, and why are they important?

To thrive as a Real Estate Marketing Manager, you need expertise in marketing strategy, digital advertising, brand management, and typically a bachelor's degree in marketing, business, or a related field. Familiarity with CRM platforms, social media management tools, real estate listing services, and analytics software is essential. Strong interpersonal skills, creativity, and project management abilities help you build relationships and deliver engaging campaigns. These competencies drive lead generation, enhance property visibility, and ensure a competitive edge in the real estate market.

What is the difference between Real Estate Marketing Manager vs Real Estate Agent?

AspectReal Estate Marketing ManagerReal Estate Agent
CredentialsMarketing or Business degree, certifications in digital marketingReal estate license, state certification
Work EnvironmentOffice-based, marketing teams, digital platformsFieldwork, client meetings, property showings
Employer & Industry UsageReal estate firms, marketing agencies, developersReal estate brokerages, agencies, independent
Primary FocusPromoting properties, branding, lead generationHelping clients buy/sell properties, negotiations

The main difference is that a Real Estate Marketing Manager focuses on promoting properties and building brand presence through marketing strategies, while a Real Estate Agent directly assists clients with buying or selling properties. Both roles are essential in the real estate industry but serve different functions.

How does a Real Estate Marketing Manager typically collaborate with agents and property managers to drive successful campaigns?

A Real Estate Marketing Manager works closely with agents and property managers to develop tailored marketing strategies that highlight each property's unique features. This involves regular meetings to discuss goals, sharing market insights, and coordinating the creation of promotional materials such as listings, brochures, and digital content. Effective collaboration ensures consistent messaging and maximizes exposure across multiple channels. Additionally, the Marketing Manager often gathers feedback from the team to refine campaigns and achieve optimal results.
More about Real Estate Marketing Manager jobs
What cities are hiring for Real Estate Marketing Manager jobs? Cities with the most Real Estate Marketing Manager job openings:
What are the most commonly searched types of Real Estate Marketing jobs? The most popular types of Real Estate Marketing jobs are:
What states have the most Real Estate Marketing Manager jobs? States with the most job openings for Real Estate Marketing Manager jobs include:
What job categories do people searching Real Estate Marketing Manager jobs look for? The top searched job categories for Real Estate Marketing Manager jobs are:
Real Estate Marketing Manager jobs near you
Infographic showing various Real Estate Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 6% Part Time, 1% Temporary, and 3% Contract. Highlights an 89% Physical, 4% Hybrid, and 7% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Real Estate Marketing Coordinator

Scott Varley Real Estate

Saratoga Springs, NY

$40K/yr

Full-time

Posted 22 days ago

Job description

Love selling a brand? We need you! We are looking for a motivated self-starter who is passionate about marketing and social media to join our dynamic and fast-growing real estate team.


Our Marketing and Social Media Assistant will be responsible for building and executing campaigns on Facebook and Instagram to help expand our brand. You will strategize, execute, and manage a variety of ad campaigns from beginning to end. The candidate in this position will conceptualize campaigns, develop and execute all ads, and analyze ad performance results. We want a highly productive social media guru!


We offer a laid-back, fun, and creative environment. A flexible schedule is available, plus we include paid time off. We are fully engaged in your professional and personal growth in a way that few others offer. If this sounds like a great fit, apply now!

Compensation:

$40,000


Responsibilities:
  • Develop marketing materials and advertising campaigns from conception to completion that are timely and effective
  • Support the company and agent by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth
  • Arrange for and implement all team events, take photos and post highlights on social media
  • Keep company messages concise and consistent in accordance with our brand
  • Update all Facebook, Twitter, Instagram, and other social media posts and respond to followers

Qualifications:
  • Develop new concepts based on input
  • Degree in Marketing or equivalent work experience required
  • Bright, upbeat, energetic and have strong communication skills
  • Encourages and is open to innovative ideas and suggestions
  • 2 or more years experience in an Ad Agency or Real Estate Sales environment required

About Company

The mission of the Scott Varley Real Estate Team is to provide exceptional customer service, lead the real estate market, and build a world-class team of agents. We aim to be the real estate team of choice for residential and commercial buyers and sellers. We value kindness, integrity, accountability, productivity, and grit.

With 36 years of experience and more than 7,000 properties sold, The Scott Varley Team serves the real estate needs of buyers, sellers, and investors in New York State’s Capital Region with dedication and pride. We serve all counties in the Capital District. The Scott Varley Team’s affiliation with Keller Williams also connects clients and us to a national and international market. We’re your neighbors across all geographical and virtual boundaries, plus we have the credentials and expertise to guarantee the best service in the industry.