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$24K

$44.6K

$64.5K

How much do real estate marketing jobs pay per year?

As of Jul 27, 2026, the average yearly pay for real estate marketing in the United States is $44,566.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $48,000.00 per year, depending on experience, location, and employer.

What is the role of marketing in real estate?

Real estate marketing involves promoting properties and services to attract buyers, sellers, and investors. It includes strategies such as digital advertising, social media, branding, and market analysis to increase visibility and generate leads for real estate agents and firms.

What are the key skills and qualifications needed to thrive in Real Estate Marketing, and why are they important?

To thrive in Real Estate Marketing, you need a solid understanding of marketing principles, real estate market trends, and often a degree in marketing, communications, or related fields. Familiarity with digital marketing platforms, customer relationship management (CRM) systems, and tools like MLS listings and social media advertising is crucial. Exceptional communication, creativity, and relationship-building skills help professionals stand out in attracting clients and promoting properties. These skills are vital for effectively reaching target audiences, maximizing property exposure, and driving successful sales or leases in a competitive market.

What is the difference between Real Estate Marketing vs Real Estate Agent?

AspectReal Estate MarketingReal Estate Agent
CredentialsMarketing certifications, real estate licenses often helpfulReal estate license required
Work EnvironmentOffice, digital platforms, marketing campaignsProperty showings, client meetings, negotiations
Industry UsageSupports real estate sales through branding and advertisingDirectly involved in buying/selling properties

While real estate marketing focuses on promoting properties and building brand presence, real estate agents work directly with clients to facilitate property transactions. Both roles are essential in the real estate industry but serve different functions.

What is the highest paid real estate job?

The highest paid roles in real estate marketing often include senior positions such as Director of Marketing or Chief Marketing Officer, who oversee branding strategies and digital campaigns. These roles typically require extensive experience, leadership skills, and knowledge of marketing tools, with salaries reaching six figures or more depending on the company and location.

What are some common challenges faced in a Real Estate Marketing role, and how can they be addressed?

Professionals in Real Estate Marketing often encounter challenges such as adapting to rapidly changing digital marketing trends, generating quality leads, and standing out in a highly competitive market. Successful marketers stay updated on the latest online platforms, use data analytics to refine their strategies, and collaborate closely with agents and photographers to create compelling listings. Building strong relationships with clients and leveraging social media effectively are also essential for overcoming these challenges.

What does a real estate marketer do?

A real estate marketer develops and implements marketing strategies to promote properties and real estate services. They create advertising campaigns, manage online listings, utilize social media, and analyze market trends to attract potential buyers and sellers. Strong communication skills and knowledge of marketing tools like CRM software are essential for success in this role.

What is real estate marketing?

Real estate marketing is the process of promoting properties and real estate services to potential buyers, sellers, and renters. It involves a variety of strategies, including online advertising, social media, email campaigns, open houses, and print materials, to generate interest and leads. Effective real estate marketing helps agents and agencies connect with clients, showcase properties, and ultimately facilitate successful transactions.

Can I do real estate with a marketing degree?

A marketing degree can be valuable in real estate marketing roles, helping you develop skills in branding, advertising, and client outreach. However, to become a licensed real estate agent or broker, you typically need to complete specific real estate licensing courses and pass state exams, regardless of your degree.
More about Real Estate Marketing jobs
What cities are hiring for Real Estate Marketing jobs? Cities with the most Real Estate Marketing job openings:
What are the most commonly searched types of Real Estate Marketing jobs? The most popular types of Real Estate Marketing jobs are:
What states have the most Real Estate Marketing jobs? States with the most job openings for Real Estate Marketing jobs include:
What job categories do people searching Real Estate Marketing jobs look for? The top searched job categories for Real Estate Marketing jobs are:
Real Estate Marketing jobs near you
Infographic showing various Real Estate Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 6% Part Time, 1% Temporary, and 3% Contract. Highlights an 89% Physical, 4% Hybrid, and 7% Remote job distribution, with an average salary of $44,566 per year, or $21.4 per hour.

Real Estate Marketing Coordinator

Scott Varley Real Estate

Saratoga Springs, NY

$40K/yr

Full-time

Posted 21 days ago

Job description

Love selling a brand? We need you! We are looking for a motivated self-starter who is passionate about marketing and social media to join our dynamic and fast-growing real estate team.


Our Marketing and Social Media Assistant will be responsible for building and executing campaigns on Facebook and Instagram to help expand our brand. You will strategize, execute, and manage a variety of ad campaigns from beginning to end. The candidate in this position will conceptualize campaigns, develop and execute all ads, and analyze ad performance results. We want a highly productive social media guru!


We offer a laid-back, fun, and creative environment. A flexible schedule is available, plus we include paid time off. We are fully engaged in your professional and personal growth in a way that few others offer. If this sounds like a great fit, apply now!

Compensation:

$40,000


Responsibilities:
  • Develop marketing materials and advertising campaigns from conception to completion that are timely and effective
  • Support the company and agent by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth
  • Arrange for and implement all team events, take photos and post highlights on social media
  • Keep company messages concise and consistent in accordance with our brand
  • Update all Facebook, Twitter, Instagram, and other social media posts and respond to followers

Qualifications:
  • Develop new concepts based on input
  • Degree in Marketing or equivalent work experience required
  • Bright, upbeat, energetic and have strong communication skills
  • Encourages and is open to innovative ideas and suggestions
  • 2 or more years experience in an Ad Agency or Real Estate Sales environment required

About Company

The mission of the Scott Varley Real Estate Team is to provide exceptional customer service, lead the real estate market, and build a world-class team of agents. We aim to be the real estate team of choice for residential and commercial buyers and sellers. We value kindness, integrity, accountability, productivity, and grit.

With 36 years of experience and more than 7,000 properties sold, The Scott Varley Team serves the real estate needs of buyers, sellers, and investors in New York State’s Capital Region with dedication and pride. We serve all counties in the Capital District. The Scott Varley Team’s affiliation with Keller Williams also connects clients and us to a national and international market. We’re your neighbors across all geographical and virtual boundaries, plus we have the credentials and expertise to guarantee the best service in the industry.