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Real Estate Marketing information

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$24K

$44.6K

$64.5K

How much do real estate marketing jobs pay per year?

As of Aug 8, 2026, the average yearly pay for real estate marketing in the United States is $44,566.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $48,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in real estate marketing?

To thrive in Real Estate Marketing, you need a solid understanding of marketing principles, real estate market trends, and often a degree in marketing, communications, or related fields. Familiarity with digital marketing platforms, customer relationship management (CRM) systems, and tools like MLS listings and social media advertising is crucial. Exceptional communication, creativity, and relationship-building skills help professionals stand out in attracting clients and promoting properties. These skills are vital for effectively reaching target audiences, maximizing property exposure, and driving successful sales or leases in a competitive market.

What is the difference between Real Estate Marketing vs Real Estate Agent?

AspectReal Estate MarketingReal Estate Agent
CredentialsMarketing certifications, real estate licenses often helpfulReal estate license required
Work EnvironmentOffice, digital platforms, marketing campaignsProperty showings, client meetings, negotiations
Industry UsageSupports real estate sales through branding and advertisingDirectly involved in buying/selling properties

While real estate marketing focuses on promoting properties and building brand presence, real estate agents work directly with clients to facilitate property transactions. Both roles are essential in the real estate industry but serve different functions.

What are some common challenges faced in a real estate marketing role, and how can they be addressed?

Professionals in Real Estate Marketing often encounter challenges such as adapting to rapidly changing digital marketing trends, generating quality leads, and standing out in a highly competitive market. Successful marketers stay updated on the latest online platforms, use data analytics to refine their strategies, and collaborate closely with agents and photographers to create compelling listings. Building strong relationships with clients and leveraging social media effectively are also essential for overcoming these challenges.

What do real estate marketing professionals do?

Real estate marketing professionals develop strategies to promote properties and real estate services through advertising, digital marketing, social media, and branding. They create marketing materials, analyze market trends, and coordinate campaigns to attract potential buyers and sellers, often using tools like CRM software and analytics platforms.

What is real estate marketing?

Real estate marketing is the process of promoting properties and real estate services to potential buyers, sellers, and renters. It involves a variety of strategies, including online advertising, social media, email campaigns, open houses, and print materials, to generate interest and leads. Effective real estate marketing helps agents and agencies connect with clients, showcase properties, and ultimately facilitate successful transactions.
More about Real Estate Marketing jobs
What cities are hiring for Real Estate Marketing jobs? Cities with the most Real Estate Marketing job openings:
What are the most commonly searched types of Real Estate Marketing jobs? The most popular types of Real Estate Marketing jobs are:
What states have the most Real Estate Marketing jobs? States with the most job openings for Real Estate Marketing jobs include:
What job categories do people searching Real Estate Marketing jobs look for? The top searched job categories for Real Estate Marketing jobs are:
Real Estate Marketing jobs near you
Infographic showing various Real Estate Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 74% Full Time, 21% Part Time, and 4% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $44,566 per year, or $21.4 per hour.

Hiring: Real Estate Photographer, Frederick MD

Hometrack

Frederick, MD • Remote

$58K - $72K/yr

Contractor

Re-posted 27 days ago

Job description

Salary: Per service

AtHometrack Real Estate Marketing, we are dedicated to providing realtors and small businesses with the highest quality products and services professional photography, Matterport 3D tours, videography, drone photography/videography, virtual staging, custom design, and printed marketing materials.


If you are an experienced real estate photographer interested in more consistent and reliable work - we would love to speak with you! We are looking for an on call, part-time photographer to cover the Frederick, MD area..


As an innovator in the industry of real estate marketing, we offer ongoing training to our photographers on digital media and imaging, so that as a team, we can remain on the forefront of the ever-evolving world of real estate technology. Photographers at Hometrack are required to learn an array of digital services offered through the company, such as Matterport, 2D floor plans, and drone.


We also have a hardworking administrative department that will schedule all of your appointments, so you don't have to. As a photographer at Hometrack, you do not have to stress about generating leads or selling; you can simply do what you love to do. Our editing team takes care of all your editing as well. All we ask is that you send your daily photos to us by 8:00pm (EST) same day.


Please note, submissions without examples of your work will not be considered for this position.


We are looking for a passionate photographer that is extremely reliable, has strong communication skills and is capable of meeting tight deadlines. Travel may be required.


Requirements:

  • 2+ years experience as a real estate photographer
  • Full Frame DSLR, wide angle lens (16mm/17mm), and tripod. Canon and Nikon preferred.
  • Reliable transportation
  • Smartphone
  • Eye for detail
  • Reliable, trustworthy and punctual
  • Professional presentation


Favorable Skills:

  • Advanced shooting and editing techniques
  • Experience with Matterport camera
  • Experience with drone technology and drone certified
  • Videography skills


Come join our growing team here at Hometrack Real Estate Marketing!


*Please provide a link to your website or real estate/architectural portfolio, or provide a link to a photo-sharing site.