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Public Relations Jobs in Rochester, NY (NOW HIRING)

Paychex

Public Relations Program Manager II

Rochester, NY · On-site +1

$83K - $115K/yr

  • Medical

  • Retirement

  • PTO

Supports the public relations initiatives of specific business units and channels to ensure the positive promotion of Paychex products and services. * Develops and implements public relations plans ...

Matter

Public Relations Account Coordinator

Rochester, NY · On-site

$44K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Public Relations Account Coordinator Hybrid: In office Mon-Thurs, Remote - Fri Rochester, NY Matter is an independent and thriving brand elevation agency unifying PR, creative services, and marketing.

HR Works

Corporate Relations Manager

West Henrietta, NY · On-site

Corporate Relations Manager Founded in 2017 and headquartered in Rochester, NY, REMADE℠ is a 160+ member public-private partnership funded in part by the U.S. Department of Energy with an initial ...

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All JobsPublic Relations JobsPublic Relations Jobs in Rochester, NY

Public Relations information

See Rochester, NY salary details

$34.1K

$82.5K

$132.3K

How much do public relations jobs pay per year?

As of Aug 17, 2026, the average yearly pay for public relations in Rochester, NY is $82,548.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,200.00 and $96,200.00 per year, depending on experience, location, and employer.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

Do people in public relations get paid well?

Public relations professionals can earn a competitive salary, with median pay often above the national average for all occupations. Salaries vary based on experience, location, and the size of the organization, and many PR roles require strong communication skills and familiarity with media tools.

What does a job in public relations do?

A job in public relations involves managing an organization’s reputation by communicating with the public, media, and stakeholders. PR professionals create press releases, handle media inquiries, develop communication strategies, and often use tools like social media to promote positive image and address issues. Strong writing, interpersonal skills, and media knowledge are essential in this role.

What types of jobs are in public relations?

Public relations offers a variety of roles including PR specialist, media relations manager, communications coordinator, corporate communications director, and social media manager. These jobs typically involve crafting press releases, managing media contacts, and developing communication strategies, often requiring strong writing, interpersonal skills, and familiarity with media tools.
More about Public Relations jobs

What are the most commonly searched types of Public Relations jobs in Rochester, NY?

The most popular types of Public Relations jobs in Rochester, NY are:

What are popular job titles related to Public Relations jobs in Rochester, NY?

For Public Relations jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Public Relations jobs in Rochester, NY look for?

The top searched job categories for Public Relations jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Public Relations jobs?

Cities near Rochester, NY with the most Public Relations job openings:

Public Relations jobs near you
Infographic showing various Public Relations job openings in Rochester, NY as of August 2026, with employment types broken down into 89% Full Time, and 11% Part Time. Highlights an 100% In-person job distribution, with an average salary of $82,548 per year, or $39.7 per hour.

Public Relations Program Manager II

Paychex

Rochester, NY • On-site, Remote

$83K - $115K/yr

Full-time

Medical, Retirement, PTO

Re-posted 3 days ago

Paychex rating

7.3

Company rating: 7.3 out of 10

Based on 176 frontline employees who took The Breakroom Quiz

234th of 492 rated business services

Job description

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a singleconnected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.
Overview

Provides strategic expertise to advance key initiatives of the public relations function at Paychex, working in partnership with key internal and external stakeholders.


Responsibilities
  • Oversees the company’s research-based public relations function to demonstrate and advance the insight and expertise Paychex brings to the business landscape.
  • Works in partnership with the manager of Public Relations to implement the company’s public relations plan, providing applicable guidance and direction to the external public relations agency, to drive awareness and exposure for Paychex.
  • Supports the public relations initiatives of specific business units and channels to ensure the positive promotion of Paychex products and services.
  • Develops and implements public relations plans in support of corporate campaigns to showcase Paychex’s commitment to business success.
  • Supports internal communications efforts to enhance the company’s commitment to creating an informed and positive culture at Paychex.
  • Generates regional and local public relations exposure to increase awareness of Paychex’s presence throughout the United States.
  • Other duties as assigned to support the general purpose of the position’s function.

Qualifications
  • Bachelor's Degree - Required
  • 7 years of experience in Public relations, agency, corporate communications, or related field.
  • Communication - Preferred
  • Writing - Preferred
  • Detail Oriented - Preferred
  • Presentations - Preferred
  • Coordinating - Preferred
  • Public Relations - Preferred
  • Press Releases - Preferred
  • Marketing - Preferred
  • Media Relations - Preferred
  • Business To Business - Preferred
  • Journalism - Preferred
  • Media Coverage - Preferred
  • Social Media - Preferred
  • Project Management - Preferred
  • Thought Leadership - Preferred

Compensation
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $83,000 - $115,500. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Live the Paychex Values
  • Act with uncompromising integrity.
  • Provide outstanding service and build trusted relationships.
  • Drive innovation in our products and services and continually improve our processes.
  • Work in partnership and support each other.
  • Be personally accountable and deliver on commitments.
  • Treat each other with respect and dignity.

    • What's in it for you?
    • We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
    • We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
    • We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
    • We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
    • We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

      • Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

      Not sure if you meet every requirement?
      At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

      Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.Qualifications:
      • Bachelor's Degree - Required
      • 7 years of experience in Public relations, agency, corporate communications, or related field.
      • Communication - Preferred
      • Writing - Preferred
      • Detail Oriented - Preferred
      • Presentations - Preferred
      • Coordinating - Preferred
      • Public Relations - Preferred
      • Press Releases - Preferred
      • Marketing - Preferred
      • Media Relations - Preferred
      • Business To Business - Preferred
      • Journalism - Preferred
      • Media Coverage - Preferred
      • Social Media - Preferred
      • Project Management - Preferred
      • Thought Leadership - Preferred
      Education:UNAVAILABLEEmployment Type: FULL_TIME

    What Paychex employees say

    Pay

    Benefits

    Hours and flexibility

    Workplace

    Get the full story on Breakroom

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    About Paychex

    Sourced by ZipRecruiter

    Consult with America's businesses, leveraging Paychex key referral channels and partnerships to educate stakeholders on our services, and provide consultative solutions to increase market share and drive revenue.

    Industry

    Human resources consulting services

    Company size

    10,000+ Employees

    Headquarters location

    Rochester, NY, US

    Year founded

    1971

    Social media

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