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Director Public Relations Jobs in Rochester, NY (NOW HIRING)

Monroe County, NY

Public Safety Student Intern

Rochester, NY · On-site

$18.61 - $20.18/hr

Public Safety Student Intern Deadline: Until Filled Salary: $18.61 - $20.18 per hour Agency/Dept.: ... All interns will be under close direct supervision. This work may involve moving material(s) up to ...

DePaul

SRO Assistant Program Director

East Rochester, NY

$26 - $27.20/hr

Works with the Director to promote positive public relations in the surrounding community, outside agencies and the mental health system. * Assists the Director in all personnel functions including ...

DePaul

SRO Assistant Program Director

East Rochester, NY · On-site

$26 - $27.20/hr

Works with the Director to promote positive public relations in the surrounding community, outside agencies and the mental health system. * Assists the Director in all personnel functions including ...

DePaul

SRO Assistant Program Director

East Rochester, NY · On-site

$26 - $27.20/hr

Works with the Director to promote positive public relations in the surrounding community, outside agencies and the mental health system. * Assists the Director in all personnel functions including ...

Agilent

Paid Social Media Specialist

Rochester, NY · On-site +1

$103K - $193K/yr

... direct ownership of campaign execution and optimization * Proven expertise managing campaigns ... Experience partnering with cross-functional stakeholders (e.g., Brand, PR, Corporate Communications ...

Webster Central School District

Lifeguards

Webster, NY · On-site

$13.75 - $17/hr

Leadership, public relations and decision-making skills are essential. * Pre-employment testing of ... Complete additional duties as assigned by the supervisor or director Salary: Based on experience ...

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Director Public Relations information

See Rochester, NY salary details

$38.5K

$102.5K

$170.7K

How much do director public relations jobs pay per year?

As of Aug 15, 2026, the average yearly pay for director public relations in Rochester, NY is $102,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $126,800.00 per year, depending on experience, location, and employer.

What does a director of public relations do?

A Director of Public Relations oversees the creation and implementation of communication strategies that shape and maintain the public image of an organization. They manage media relations, handle crisis communications, and guide a team to ensure consistent messaging across all channels. Their responsibilities often include developing press releases, coordinating public events, and building relationships with journalists and stakeholders. The goal is to enhance the organization’s reputation and effectively communicate its objectives to the public.

What are the key skills and qualifications needed to thrive as a director of public relations, and why are they important?

To thrive as a Director of Public Relations, you need expertise in strategic communication, media relations, and crisis management, often supported by a bachelor’s or master’s degree in communications, public relations, or a related field. Familiarity with PR management software, media monitoring tools, and social media analytics platforms is typically required. Exceptional leadership, relationship-building, and persuasive communication skills make someone stand out in this high-profile role. These abilities are crucial for safeguarding organizational reputation, effectively managing public perception, and leading successful communication campaigns.

What are some common challenges faced by a director of public relations, and how can they be addressed?

A Director of Public Relations often encounters challenges such as managing crises, maintaining a consistent brand message across diverse channels, and balancing the expectations of multiple stakeholders. Navigating these challenges requires strong communication skills, strategic planning, and the ability to remain calm under pressure. Building a proactive crisis communication plan and fostering collaborative relationships with internal teams can help address these issues effectively. Regular training and staying updated on industry trends also ensure the PR strategy remains agile and effective.

What are the most commonly searched types of Public Relations jobs in Rochester, NY?

The most popular types of Public Relations jobs in Rochester, NY are:

What job categories do people searching Director Public Relations jobs in Rochester, NY look for?

The top searched job categories for Director Public Relations jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Director Public Relations jobs?

Cities near Rochester, NY with the most Director Public Relations job openings:

Director Public Relations jobs near you
Infographic showing various Director Public Relations job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $102,535 per year, or $49.3 per hour.

Property Director of Marketing & Public Relations

Wilmorite Inc

Rochester, NY • On-site

$65K - $70K/yr

Full-time

Posted 8 days ago

Job description


POSITION

Property Director of Marketing & Public Relations for The Mall at Greece Ridge (1.6M SQ FT)
Reports to Chief Marketing Officer and Property General Manager
On-Site position in Greece, NY

ABOUT
Wilmorite is a leading commercial real estate development and management company based in Rochester, NY. The company operates four shopping centers in the Rochester market, including Eastview, The Mall at Greece Ridge, and Pittsford Plaza. Wilmorite has diverse experience developing state-of-the-art shopping centers, academic facilities, standard dormitories, apartment-style student housing suites, mixed-use complexes, large first-class hotels, casinos, resorts, and detailed renovations. It is a company devoted to being an active community member and forming alliances with other businesses and organizations that share these principles. Wilmorite has been a family-owned business for 70+ years, with the third generation of family members on the senior management team.

DESCRIPTION
We seek a highly organized, energetic, and creative marketing professional to implement the strategic marketing plan. The ideal candidate will be an experienced, self-motivated individual with skillful writing skills, creativity, and ability to multi-task. This position requires leadership and the ability to see what needs to be done. Planning and organization are crucial to success.

The Director of Marketing and Public Relations will work closely with the on-site management team for projects specific to the individual property(s) and the Wilmorite marketing team on joint campaigns and for consistency and branding compliance.

DUTIES & RESPONSIBILITIES

  • Execute strategic marketing plan and budget as approved and rebuild annually
  • Regular posting and updates to social media platforms, website, and email blasts weekly
  • Keeping mall signage, directories, and printed collaterals continually current
  • Plan and execute mall promotional events to drive traffic and sales to mall tenants
    (2-3/month) (Requires some nights & weekends). Maintain mall events calendar.
  • Work with not-for-profit organizations on events and fundraisers
  • Write and distribute press releases for new store openings, events, and newsworthy happenings. Establish a relationship with local media and be prepared to respond to crisis situations with the Chief Marketing Officer. Measure all PR generated.
  • Utilize new advertising campaign with agency of record to fit the season by making minor changes, writing radio copy, and adjusting digital ads
  • Book advertising through established media buyers in advance and work with the Chief Marketing Officer on approvals
  • Maintain social media advertising plan and generate posts 1-2 times a week
  • Be a team player and work with the marketing team on joint mall advertising and sharing the responsibilities of holiday execution
  • Oversee the customer service manager and staff to ensure gift card protocols are followed, the booth is staffed during required hours, and paperwork is completed thoroughly and timely. Assist manager with hiring and scheduling. Approve paperwork and serve as back-up to the manager when needed (i.e., vacation, sick)
  • Establish relationships with mall tenants by visiting stores, talking to managers, tracking sales, and responding with marketing support and ideas (spend 25% of the time in the mall with tenants)
  • Become an on-site expert on the mall and report to corporate as needed or at meetings on sales performance and tenant’s point of view
  • As part of the on-site management team, assist with the office duties as needed – be a team player! With a small team of four, you will need to fill in and help others in a busy office
  • Serve as community relations representative by attending local chamber meetings, becoming involved in visitor’s associations and trade organizations that relate to the position/industry or have a regional benefit to the company

LOCATION/HOURS

  • Office located at The Mall at Greece Ridge Monday-Friday
  • Requires travel within Rochester for meetings *Must have a car and valid driver’s license
  • Requires attendance at all events *nights/weekends
  • Some extra hours/weekends may be required during the holiday season when extra management staff is needed at the malls
  • Due to public relations responsibilities, cell availability is needed in off hours/ as needed.

QUALIFICATIONS

  • Baccalaureate Degree in business, marketing, or a related degree
  • Five+ years of experience as marketing director, public relations/communications manager, or events planner.
  • Graphic Design or experience with Adobe Creative Suite required
  • Event planning and social media experience a plus

This description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of position scope.