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Public Relations Manager Jobs in Rochester, NY (NOW HIRING)

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Corporate Relations Manager

West Henrietta, NY · On-site

Corporate Relations Manager Founded in 2017 and headquartered in Rochester, NY, REMADE℠ is a 160+ member public-private partnership funded in part by the U.S. Department of Energy with an initial ...

Wireless Vision

Retail Store Manager

Rochester, NY

Then a Retail Store Manager (RSM) role with Wireless Vision would be a perfect fit for you. In this ... Participate in community events, local marketing events and public relations activities to develop ...

Wireless Vision

Retail Store Manager

Rochester, NY

$60K - $64K/hr

Then a Retail Store Manager (RSM) role with Wireless Vision would be a perfect fit for you. In this ... Participate in community events, local marketing events and public relations activities to develop ...

Wireless Vision

Retail Store Manager

Rochester, NY · On-site

$60K - $64K/yr

Then a Retail Store Manager (RSM) role with Wireless Vision would be a perfect fit for you. In this ... Participate in community events, local marketing events and public relations activities to develop ...

Wireless Vision

Retail Store Manager

Rochester, NY · On-site

$60K - $64K/yr

Then a Retail Store Manager (RSM) role with Wireless Vision would be a perfect fit for you. In this ... Participate in community events, local marketing events and public relations activities to develop ...

Wireless Vision

Retail Store Manager

Rochester, NY · On-site

Then a Retail Store Manager (RSM) role with Wireless Vision would be a perfect fit for you. In this ... Participate in community events, local marketing events and public relations activities to develop ...

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All JobsPublic Relations JobsPublic Relations Manager JobsPublic Relations Manager Jobs in Rochester, NY

Public Relations Manager information

See Rochester, NY salary details

$34.1K

$82.5K

$132.3K

How much do public relations manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for public relations manager in Rochester, NY is $82,548.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,200.00 and $96,200.00 per year, depending on experience, location, and employer.

What does a public relations manager do?

A Public Relations Manager is responsible for managing the public image of an organization or individual. They create and implement communication strategies to promote positive media coverage and handle crisis situations that may arise. Their duties often include writing press releases, organizing events, cultivating relationships with journalists, and monitoring media trends to ensure the organization’s reputation is maintained or enhanced.

What does a public relations manager do?

A public relations (PR) manager maintains the public image of an organization or client. Their duties may include managing a creative team, writing press releases, working with advertising, answering questions for the media, and organizing fundraisers. A public relations fundraising manager works on particular fundraising campaigns. Someone in this job should be able to use social trends to promote company relations with the public.

What are the key skills and qualifications needed to thrive as a public relations manager, and why are they important?

To thrive as a Public Relations Manager, you need strong written and verbal communication skills, a background in public relations or communications, and often a bachelor’s degree in a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Outstanding interpersonal skills, crisis management abilities, and creativity set top performers apart in this role. These competencies are crucial for building a positive public image, managing communication strategies, and effectively navigating media relationships.

What are some common challenges public relations managers face when handling crisis communications, and how can they effectively address them?

Public Relations Managers often encounter challenges during crisis communications, such as rapidly evolving information, controlling the narrative, and managing stakeholder expectations. To address these, it's important to have a well-developed crisis communication plan, maintain transparency, and coordinate closely with internal teams to ensure messaging is clear and consistent. Building strong relationships with media contacts and being proactive rather than reactive can also help mitigate reputational damage. Effective PR Managers remain calm under pressure and prioritize timely, honest communication to preserve public trust.

Is a public relations manager a stressful job?

Public relations managers often face high-pressure situations, tight deadlines, and the need to manage multiple stakeholders, which can contribute to job stress. The role requires strong communication skills, crisis management abilities, and adaptability, making it potentially demanding but also rewarding for those comfortable with fast-paced environments.

Is public relations manager a high paying career?

Public relations managers typically earn a competitive salary that varies by industry, location, and experience level. According to industry data, the median annual salary for public relations managers is above the national average for many professions, with higher earnings possible for those with extensive experience or working in large organizations. Certifications in communication or management can also influence earning potential.
More about Public Relations Manager jobs

What are the most commonly searched types of Public Relations jobs in Rochester, NY?

The most popular types of Public Relations jobs in Rochester, NY are:

What job categories do people searching Public Relations Manager jobs in Rochester, NY look for?

The top searched job categories for Public Relations Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Public Relations Manager jobs?

Cities near Rochester, NY with the most Public Relations Manager job openings:

Public Relations Manager jobs near you
Infographic showing various Public Relations Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $82,511 per year, or $39.7 per hour.

Public Relations Account Coordinator

Rochester, NY • On-site

Matter
See more jobs at Matterexternal

$44K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired 3 days ago. Applications are no longer accepted.

Job description

Public Relations Account Coordinator
Hybrid: In office Mon-Thurs, Remote - Fri
Rochester, NY
Matter is an independent and thriving brand elevation agency unifying PR, creative services, and marketing.
As we've grown, we've maintained focus on building and nurturing an inclusive, team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients, and because it makes for a happy place to work. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone's unique story. We're proud of the many awards that we've garnered as a Top Place to Work and as a Top Agency in the US, but we're equally as proud of the many organizations that we've helped through our agency-wide volunteer initiative. If you're the kind of professional that takes their work seriously, but also doesn't take themselves too seriously, this could be the place to grow your career.
We're currently looking for a creative, results-focused Account Coordinator to join our PR team! You'll play a key supporting role in executing client PR programs through traditional media channels.
Here's a mix of what you'll be doing day to day:
  • Produce client status reports and briefing materials for meetings
  • Secure client media opportunities in trade, consumer, business media and other outlets
  • Conduct reliable and accurate media research (editorial calendars, speaking opportunities, media/analyst list development) and provide teams with industry-relevant news and research
  • Produce strong written documents, including pitches, speaking opportunity abstracts, client communications, etc.
  • Actively participate in client/team meetings, offering creative ideas/solutions

Along with creativity, drive and self-motivation, your previous experience and attributes will include:
  • Bachelor's degree or equivalent relevant business experience
  • 1+ years of PR experience working with b2b and b2c clients via internships. Prior agency experience is a big plus!
  • Strong interest in the tech and consumer fields and desire to work with clients in those industries
  • Adaptable, engaged, and nimble in environments that can be dynamic or fast-paced.
  • A lifelong learner with an inquisitive mind and a willingness to receive feedback
  • Collaborative, dependable, and a team player excited to promote a positive work environment
  • Outstanding written and verbal communication skills

Why Matter? A healthy culture requires healthy, happy people. That's why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include:
  • Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.
  • A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.
  • Competitive salaries, and lots of room for long-term growth and development
  • Top notch health, dental, and vision plans
  • Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.
  • Paid volunteer time through our Helping Hands program.
  • Matter Wellness program, featuring extracurricular activities and interoffice competitions
  • Employee referral program (get a $$ bonus for each referral we hire)
  • Lots of other stellar benefits like a 401K program, pet insurance, FSA and HSA plans, paid parental leave, and so much more.
Compensation: The salary for this role is $44,000.
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.
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