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Public Relations Assistant Jobs in Rochester, NY

Paychex

Public Relations Program Manager II

Rochester, NY · On-site +1

$83K - $115K/yr

Supports the public relations initiatives of specific business units and channels to ensure the positive promotion of Paychex products and services. * Develops and implements public relations plans ...

Paychex

Public Relations Program Manager II

Rochester, NY · On-site

$83K - $115K/yr

Supports the public relations initiatives of specific business units and channels to ensure the positive promotion of Paychex products and services. * Develops and implements public relations plans ...

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Public Relations Assistant information

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$13

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How much do public relations assistant jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for public relations assistant in Rochester, NY is $21.29, according to ZipRecruiter salary data. Most workers in this role earn between $16.11 and $25.38 per hour, depending on experience, location, and employer.

How much does a PR assistant earn?

The average salary for a public relations assistant is around $40,000 to $50,000 per year, depending on experience, location, and the size of the organization. Entry-level positions may start lower, while those with additional skills or certifications can earn higher wages. Salaries often include benefits such as health insurance and paid time off.

What are some typical challenges Public Relations Assistants may face when juggling multiple projects, and how can they manage competing deadlines effectively?

Public Relations Assistants often work on several campaigns or events simultaneously, which can make prioritizing tasks and meeting deadlines challenging. To manage this, it's important to maintain clear communication with supervisors and team members, utilize project management tools, and regularly update to-do lists. Setting realistic goals, breaking projects into manageable steps, and proactively seeking clarification on urgent tasks can help ensure nothing falls through the cracks. Developing strong organizational skills and flexibility will help you thrive in this fast-paced environment.

Does working in PR pay well?

Public Relations Assistants typically earn a starting salary that varies by location and experience, with median annual wages around $40,000 to $50,000. Salaries can increase with experience, additional skills, and certifications, and some roles offer performance-based bonuses or benefits.

What are the key skills and qualifications needed to thrive as a Public Relations Assistant, and why are they important?

To thrive as a Public Relations Assistant, you need strong written and verbal communication skills, organizational abilities, and a relevant degree such as in communications, marketing, or public relations. Familiarity with media monitoring tools, social media platforms, and public relations management software is often required. Outstanding interpersonal skills, attention to detail, and the ability to work well under pressure make someone stand out in this position. These skills and qualities are crucial for effectively supporting PR campaigns, managing media relations, and ensuring a positive public image for clients or organizations.

What does a public relations assistant do?

A public relations assistant supports the PR team by drafting press releases, managing social media accounts, coordinating media outreach, and organizing events. They often use communication skills, media databases, and scheduling tools to help maintain a positive public image for their organization.

What Does a Public Relations Assistant Do?

Public relations (PR) assistants are support or administrative positions at a public relations firm or within a PR team. In this role, you research relevant trends and data for your company's current public relations campaign, help create and select marketing materials, develop and maintain relationships with clients, and work to find new potential clients. You may also be responsible for keeping accurate correspondence records and monitoring social media accounts for the duration of the project. Many companies consider this an entry-level position; they typically have the public relations assistants train alongside PR specialists and managers to gain all the skills necessary to move up to higher-level roles.

What is the difference between Public Relations Assistant vs Public Relations Coordinator?

AspectPublic Relations AssistantPublic Relations Coordinator
Required CredentialsAssociate's degree or relevant experienceBachelor's degree in communications, marketing, or related field
Work EnvironmentEntry-level, supporting PR team, administrative tasksMid-level, managing media relations, campaigns
Employer & Industry UsageCommon in PR agencies, corporate PR departmentsUsed in similar settings, often with more responsibilities
Search & Comparison IntentOften searched by those starting in PR rolesCompared for career advancement or role differentiation

The Public Relations Assistant typically handles entry-level tasks supporting PR campaigns, requiring less experience. The Public Relations Coordinator has more responsibilities, managing media relations and campaigns, often with a bachelor's degree. Both roles are common in PR agencies and corporate environments, but the Coordinator position usually involves greater independence and strategic planning.

How do I get into PR with no experience?

Public Relations Assistants often start by gaining relevant skills through internships, volunteering, or online courses in communication, writing, and media relations. Building a strong portfolio of writing samples and networking with industry professionals can also improve chances of entry without prior experience.
More about Public Relations Assistant jobs
What are the most commonly searched types of Public Relations jobs in Rochester, NY? The most popular types of Public Relations jobs in Rochester, NY are:
What are popular job titles related to Public Relations Assistant jobs in Rochester, NY? For Public Relations Assistant jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Public Relations Assistant jobs in Rochester, NY look for? The top searched job categories for Public Relations Assistant jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Public Relations Assistant jobs? Cities near Rochester, NY with the most Public Relations Assistant job openings:
Public Relations Assistant jobs near you
Infographic showing various Public Relations Assistant job openings in Rochester, NY as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $44,286 per year, or $21.3 per hour.
Public Relations Program Manager II

Public Relations Program Manager II

Paychex

Rochester, NY • On-site, Remote

$83K - $115K/yr

Full-time

Medical, Retirement, PTO

Posted 13 days ago

Paychex rating

7.3

Company rating: 7.3 out of 10

Based on 175 frontline employees who took The Breakroom Quiz

219th of 487 rated business services

Job description

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a singleconnected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.
Overview

Provides strategic expertise to advance key initiatives of the public relations function at Paychex, working in partnership with key internal and external stakeholders.


Responsibilities
  • Oversees the company’s research-based public relations function to demonstrate and advance the insight and expertise Paychex brings to the business landscape.
  • Works in partnership with the manager of Public Relations to implement the company’s public relations plan, providing applicable guidance and direction to the external public relations agency, to drive awareness and exposure for Paychex.
  • Supports the public relations initiatives of specific business units and channels to ensure the positive promotion of Paychex products and services.
  • Develops and implements public relations plans in support of corporate campaigns to showcase Paychex’s commitment to business success.
  • Supports internal communications efforts to enhance the company’s commitment to creating an informed and positive culture at Paychex.
  • Generates regional and local public relations exposure to increase awareness of Paychex’s presence throughout the United States.
  • Other duties as assigned to support the general purpose of the position’s function.

Qualifications
  • Bachelor's Degree - Required
  • 7 years of experience in Public relations, agency, corporate communications, or related field.
  • Communication - Preferred
  • Writing - Preferred
  • Detail Oriented - Preferred
  • Presentations - Preferred
  • Coordinating - Preferred
  • Public Relations - Preferred
  • Press Releases - Preferred
  • Marketing - Preferred
  • Media Relations - Preferred
  • Business To Business - Preferred
  • Journalism - Preferred
  • Media Coverage - Preferred
  • Social Media - Preferred
  • Project Management - Preferred
  • Thought Leadership - Preferred

Compensation
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $83,000 - $115,500. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Live the Paychex Values
  • Act with uncompromising integrity.
  • Provide outstanding service and build trusted relationships.
  • Drive innovation in our products and services and continually improve our processes.
  • Work in partnership and support each other.
  • Be personally accountable and deliver on commitments.
  • Treat each other with respect and dignity.

    • What's in it for you?
    • We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
    • We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
    • We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
    • We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
    • We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

      • Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

      Not sure if you meet every requirement?
      At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

      Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.Qualifications:
      • Bachelor's Degree - Required
      • 7 years of experience in Public relations, agency, corporate communications, or related field.
      • Communication - Preferred
      • Writing - Preferred
      • Detail Oriented - Preferred
      • Presentations - Preferred
      • Coordinating - Preferred
      • Public Relations - Preferred
      • Press Releases - Preferred
      • Marketing - Preferred
      • Media Relations - Preferred
      • Business To Business - Preferred
      • Journalism - Preferred
      • Media Coverage - Preferred
      • Social Media - Preferred
      • Project Management - Preferred
      • Thought Leadership - Preferred
      Education:UNAVAILABLEEmployment Type: FULL_TIME

    What Paychex employees say

    Pay

    Benefits

    Hours and flexibility

    Workplace

    Get the full story on Breakroom

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    About Paychex

    Sourced by ZipRecruiter

    Consult with America's businesses, leveraging Paychex key referral channels and partnerships to educate stakeholders on our services, and provide consultative solutions to increase market share and drive revenue.

    Industry

    Human resources consulting services

    Company size

    10,000+ Employees

    Headquarters location

    Rochester, NY, US

    Year founded

    1971

    Social media

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