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Public Relations Assistant Jobs in Rochester, NY

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Public Relations Assistant information

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$30

How much do public relations assistant jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for public relations assistant in Rochester, NY is $21.29, according to ZipRecruiter salary data. Most workers in this role earn between $16.11 and $25.38 per hour, depending on experience, location, and employer.

What does a public relations assistant do?

Public relations (PR) assistants are support or administrative positions at a public relations firm or within a PR team. In this role, you research relevant trends and data for your company's current public relations campaign, help create and select marketing materials, develop and maintain relationships with clients, and work to find new potential clients. You may also be responsible for keeping accurate correspondence records and monitoring social media accounts for the duration of the project. Many companies consider this an entry-level position; they typically have the public relations assistants train alongside PR specialists and managers to gain all the skills necessary to move up to higher-level roles.

What are the key skills and qualifications needed to thrive as a public relations assistant, and why are they important?

To thrive as a Public Relations Assistant, you need strong written and verbal communication skills, organizational abilities, and a relevant degree such as in communications, marketing, or public relations. Familiarity with media monitoring tools, social media platforms, and public relations management software is often required. Outstanding interpersonal skills, attention to detail, and the ability to work well under pressure make someone stand out in this position. These skills and qualities are crucial for effectively supporting PR campaigns, managing media relations, and ensuring a positive public image for clients or organizations.

What are some typical challenges public relations assistants may face when juggling multiple projects, and how can they manage competing deadlines effectively?

Public Relations Assistants often work on several campaigns or events simultaneously, which can make prioritizing tasks and meeting deadlines challenging. To manage this, it's important to maintain clear communication with supervisors and team members, utilize project management tools, and regularly update to-do lists. Setting realistic goals, breaking projects into manageable steps, and proactively seeking clarification on urgent tasks can help ensure nothing falls through the cracks. Developing strong organizational skills and flexibility will help you thrive in this fast-paced environment.

What is the difference between Public Relations Assistant vs Public Relations Coordinator?

AspectPublic Relations AssistantPublic Relations Coordinator
Required CredentialsAssociate's degree or relevant experienceBachelor's degree in communications, marketing, or related field
Work EnvironmentEntry-level, supporting PR team, administrative tasksMid-level, managing media relations, campaigns
Employer & Industry UsageCommon in PR agencies, corporate PR departmentsUsed in similar settings, often with more responsibilities
Search & Comparison IntentOften searched by those starting in PR rolesCompared for career advancement or role differentiation

The Public Relations Assistant typically handles entry-level tasks supporting PR campaigns, requiring less experience. The Public Relations Coordinator has more responsibilities, managing media relations and campaigns, often with a bachelor's degree. Both roles are common in PR agencies and corporate environments, but the Coordinator position usually involves greater independence and strategic planning.

Can I work in public relations assistant without a degree?

While a degree in communications, marketing, or a related field is often preferred for a public relations assistant role, some employers may consider candidates with relevant experience, strong communication skills, and a good understanding of media tools. Certification in public relations or related areas can also enhance prospects, but formal education requirements vary by employer.

Is public relations assistant a good paying job?

Public relations assistants typically earn a starting salary that is below average for entry-level roles but can increase with experience and additional skills such as media relations and communication. Salaries vary by location, employer, and industry, with some positions offering opportunities for advancement and higher pay over time.
More about Public Relations Assistant jobs

What are the most commonly searched types of Public Relations jobs in Rochester, NY?

The most popular types of Public Relations jobs in Rochester, NY are:

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For Public Relations Assistant jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Public Relations Assistant jobs in Rochester, NY look for?

The top searched job categories for Public Relations Assistant jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Public Relations Assistant jobs?

Cities near Rochester, NY with the most Public Relations Assistant job openings:

Public Relations Assistant jobs near you
Infographic showing various Public Relations Assistant job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 16% Part Time, 1% Temporary, and 4% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $44,286 per year, or $21.3 per hour.

Public Relations Specialist at Vuzix Corp West Henrietta, NY

kozmetickesluzby.vecnakraska.sk - Jobboard

West Henrietta, NY • On-site

$60 - $80/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Job description

Public Relations Specialist job at Vuzix Corp. West Henrietta, NY.

Vuzix Corp, a leading supplier of Smart-Glasses and Augmented Reality (AR) technologies and products, is seeking a dynamic Public Relations Specialist to join our innovative marketing team. With a rich history since 1997 and a strong portfolio of over 200 patents and licenses in the Video Eyewear field, Vuzix excels in offering personal display and wearable computing devices that cater to defense, industrial, and enterprise markets. Our award-winning products, recognized by CES from 2005 to 2022 and various wireless technology innovation awards, represent our commitment to excellence and innovation. The Public Relations Specialist will play an essential role in shaping and communicating our brand narrative to diverse audiences, enhancing our visibility, and establishing Vuzix as a thought leader in the AR industry. If you are passionate about cutting‑edge technology and possess the skills to craft compelling stories that resonate with stakeholders, this may be the perfect opportunity for you to contribute to our mission of delivering high‑quality viewing experiences while shaping the future of wearable technology.

Responsibilities
  • Develop and execute strategic public relations campaigns to enhance Vuzix's brand visibility.
  • Write and distribute press releases, media kits, and other communication materials.
  • Build and maintain relationships with key media contacts across various outlets.
  • Manage crisis communication strategies and respond to media inquiries in a timely manner.
  • Conduct media training for company spokespeople and prepare them for interviews.
  • Monitor media coverage and industry trends to identify opportunities for proactive outreach.
  • Collaborate with cross-functional teams to ensure consistent messaging across all channels.
Requirements
  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • 3+ years of experience in public relations or communications, preferably in technology or related industries.
  • Proven ability to create engaging content for various media outlets and platforms.
  • Strong understanding of media relations and PR strategies.
  • Excellent written and verbal communication skills.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Familiarity with AR technologies and market trends is a plus.
Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Training & Development
  • Work From Home
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