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Crisis Pr Jobs in Rochester, NY (NOW HIRING)

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Crisis Pr information

See Rochester, NY salary details

$38.5K

$102.5K

$170.7K

How much do crisis pr jobs pay per year?

As of Aug 16, 2026, the average yearly pay for crisis pr in Rochester, NY is $102,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $126,800.00 per year, depending on experience, location, and employer.

What is a Crisis PR professional?

Crisis PR professionals are public relations experts who specialize in managing and mitigating the impact of unexpected negative events on an individual or organization's reputation. They develop and implement communication strategies during crises such as scandals, accidents, or product recalls to ensure accurate information reaches the public and stakeholders. Their main goal is to protect and restore the reputation of their client while controlling the narrative and minimizing long-term damage.

What are the key skills and qualifications needed to thrive as a Crisis PR professional?

To thrive as a Crisis PR professional, you need expertise in public relations, media strategy, and reputation management, often supported by a degree in communications or a related field. Familiarity with media monitoring tools, social media management platforms, and crisis communication frameworks is essential. Strong soft skills like composure under pressure, quick decision-making, and persuasive communication are crucial for effective crisis response. These skills ensure timely, strategic actions that protect an organization's reputation during high-stakes situations.

What are some common challenges faced by Crisis PR professionals, and how can they be addressed?

Crisis PR professionals often encounter high-pressure situations where rapid, accurate communication is essential. One of the major challenges is managing misinformation and maintaining consistent messaging across multiple platforms. Additionally, balancing transparency with the need to protect sensitive information can be difficult. Successful Crisis PR professionals rely on strong teamwork, thorough preparation, and clear protocols to navigate these challenges and protect their organization’s reputation.

What is the difference between Crisis PR and Public Relations Specialist?

AspectCrisis PRPublic Relations Specialist
Primary FocusManaging communication during crises and emergenciesBuilding and maintaining overall public image and media relations
Required SkillsCrisis communication, quick decision-making, media handlingMedia relations, content creation, strategic communication
Work EnvironmentHigh-pressure situations, urgent response scenariosOngoing media campaigns, brand management
CertificationsOften requires communication or PR certifications, crisis management trainingPR certifications, communication degrees

While both Crisis PR and Public Relations Specialists work in the field of communication, Crisis PR focuses specifically on managing communication during emergencies and crises, requiring quick, strategic responses. Public Relations Specialists handle broader brand image and media relations, often working on long-term campaigns. Understanding these differences helps organizations assign the right professionals for each communication need.

What does a crisis public relations professional do?

A crisis public relations professional manages communication strategies during emergencies or negative events to protect an organization’s reputation. They develop messaging, coordinate with media, and monitor public perception to mitigate damage and restore trust quickly.

Which is a role of crisis PR during crises?

Crisis PR professionals are responsible for managing communication during crises to protect the organization's reputation, providing accurate information, and mitigating negative impacts. They develop strategic messaging, coordinate with media, and ensure transparency to maintain public trust during challenging situations.

What are popular job titles related to Crisis Pr jobs in Rochester, NY?

For Crisis Pr jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Crisis Pr jobs in Rochester, NY look for?

The top searched job categories for Crisis Pr jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Crisis Pr jobs?

Cities near Rochester, NY with the most Crisis Pr job openings:

Crisis Pr jobs near you
Infographic showing various Crisis Pr job openings in Rochester, NY as of August 2026, with employment types broken down into 2% As Needed, 81% Full Time, 15% Part Time, and 2% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $102,535 per year, or $49.3 per hour.

Property Director of Marketing & Public Relations

Wilmorite Inc

Rochester, NY • On-site

$65K - $70K/yr

Full-time

Posted 9 days ago

Job description


POSITION

Property Director of Marketing & Public Relations for The Mall at Greece Ridge (1.6M SQ FT)
Reports to Chief Marketing Officer and Property General Manager
On-Site position in Greece, NY

ABOUT
Wilmorite is a leading commercial real estate development and management company based in Rochester, NY. The company operates four shopping centers in the Rochester market, including Eastview, The Mall at Greece Ridge, and Pittsford Plaza. Wilmorite has diverse experience developing state-of-the-art shopping centers, academic facilities, standard dormitories, apartment-style student housing suites, mixed-use complexes, large first-class hotels, casinos, resorts, and detailed renovations. It is a company devoted to being an active community member and forming alliances with other businesses and organizations that share these principles. Wilmorite has been a family-owned business for 70+ years, with the third generation of family members on the senior management team.

DESCRIPTION
We seek a highly organized, energetic, and creative marketing professional to implement the strategic marketing plan. The ideal candidate will be an experienced, self-motivated individual with skillful writing skills, creativity, and ability to multi-task. This position requires leadership and the ability to see what needs to be done. Planning and organization are crucial to success.

The Director of Marketing and Public Relations will work closely with the on-site management team for projects specific to the individual property(s) and the Wilmorite marketing team on joint campaigns and for consistency and branding compliance.

DUTIES & RESPONSIBILITIES

  • Execute strategic marketing plan and budget as approved and rebuild annually
  • Regular posting and updates to social media platforms, website, and email blasts weekly
  • Keeping mall signage, directories, and printed collaterals continually current
  • Plan and execute mall promotional events to drive traffic and sales to mall tenants
    (2-3/month) (Requires some nights & weekends). Maintain mall events calendar.
  • Work with not-for-profit organizations on events and fundraisers
  • Write and distribute press releases for new store openings, events, and newsworthy happenings. Establish a relationship with local media and be prepared to respond to crisis situations with the Chief Marketing Officer. Measure all PR generated.
  • Utilize new advertising campaign with agency of record to fit the season by making minor changes, writing radio copy, and adjusting digital ads
  • Book advertising through established media buyers in advance and work with the Chief Marketing Officer on approvals
  • Maintain social media advertising plan and generate posts 1-2 times a week
  • Be a team player and work with the marketing team on joint mall advertising and sharing the responsibilities of holiday execution
  • Oversee the customer service manager and staff to ensure gift card protocols are followed, the booth is staffed during required hours, and paperwork is completed thoroughly and timely. Assist manager with hiring and scheduling. Approve paperwork and serve as back-up to the manager when needed (i.e., vacation, sick)
  • Establish relationships with mall tenants by visiting stores, talking to managers, tracking sales, and responding with marketing support and ideas (spend 25% of the time in the mall with tenants)
  • Become an on-site expert on the mall and report to corporate as needed or at meetings on sales performance and tenant’s point of view
  • As part of the on-site management team, assist with the office duties as needed – be a team player! With a small team of four, you will need to fill in and help others in a busy office
  • Serve as community relations representative by attending local chamber meetings, becoming involved in visitor’s associations and trade organizations that relate to the position/industry or have a regional benefit to the company

LOCATION/HOURS

  • Office located at The Mall at Greece Ridge Monday-Friday
  • Requires travel within Rochester for meetings *Must have a car and valid driver’s license
  • Requires attendance at all events *nights/weekends
  • Some extra hours/weekends may be required during the holiday season when extra management staff is needed at the malls
  • Due to public relations responsibilities, cell availability is needed in off hours/ as needed.

QUALIFICATIONS

  • Baccalaureate Degree in business, marketing, or a related degree
  • Five+ years of experience as marketing director, public relations/communications manager, or events planner.
  • Graphic Design or experience with Adobe Creative Suite required
  • Event planning and social media experience a plus

This description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of position scope.