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Programmatic Jobs in Ohio (NOW HIRING)

Salem Surround

Account Executive Sales

Columbus, OH

Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing * Consultative selling approach with exceptional communication skills * CRM proficiency and data analysis ...

Salem Surround

Account Executive Sales

Columbus, OH · On-site

Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing * Consultative selling approach with exceptional communication skills * CRM proficiency and data analysis ...

DCS Corporation

B-52 Test Manager

Dayton, OH · On-site

The applicant shall support development of documentation and presentation materials as requested or necessitated by programmatic limits based on cost, schedule, and performance. Required Skills: Due ...

Radiance Technologies

Senior C4ISR SME

Beavercreek, OH · On-site

Provide technical, programmatic, and experiential insights into the research, development, and employment of DoD and IC programs. * Perform technical and programmatic assessments * Active TS/SCI ...

DCS Corp

B-52 Test Manager

Dayton, OH

The applicant shall support development of documentation and presentation materials as requested or necessitated by programmatic limits based on cost, schedule, and performance. Required Skills: Due ...

DCS Corporation

B-52 Test Manager

Dayton, OH

The applicant shall support development of documentation and presentation materials as requested or necessitated by programmatic limits based on cost, schedule, and performance. Required Skills: Due ...

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$33.8K

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How much do programmatic jobs pay per year?

As of May 31, 2026, the average yearly pay for programmatic in Ohio is $65,368.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,400.00 and $65,600.00 per year, depending on experience, location, and employer.

What is a Programmatic job?

A Programmatic job typically involves managing automated digital advertising campaigns using data, algorithms, and technology to optimize ad placements in real time. Professionals in this field work with demand-side platforms (DSPs), supply-side platforms (SSPs), and other ad tech tools to buy and sell digital ad inventory efficiently. Responsibilities may include campaign strategy, data analysis, audience targeting, and performance optimization. This role requires analytical skills, knowledge of ad technology, and an understanding of digital marketing.

What are the key skills and qualifications needed to thrive in the Programmatic position, and why are they important?

To thrive as a Programmatic professional, you need a deep understanding of digital advertising, data analysis, and campaign optimization, typically supported by experience with programmatic ad buying platforms. Familiarity with tools like Google DV360, The Trade Desk, and certifications in platforms such as Google Ads or IAB Digital Media Buying are highly valued. Strong analytical thinking, problem-solving abilities, and effective communication help you manage campaigns and collaborate with cross-functional teams. These competencies are crucial for maximizing campaign performance, efficiently reaching target audiences, and driving measurable results for clients or brands.

What are the most common challenges faced in a Programmatic role?

Professionals in programmatic roles often face the challenge of staying ahead of rapidly evolving digital advertising technologies and industry best practices. Managing large amounts of data to optimize campaigns, dealing with issues like ad fraud or viewability, and balancing client expectations with campaign realities are frequent aspects of the job. Additionally, programmatic specialists must coordinate closely with creative, analytics, and sales teams to ensure campaign success. Developing the ability to quickly learn new tools and adjust strategies is essential for ongoing success in this dynamic field.

What does a programmatic do?

A programmatic professional manages digital advertising campaigns using automated platforms and data-driven strategies. They optimize ad placements, analyze performance metrics, and use tools like demand-side platforms (DSPs) to target audiences effectively. Strong analytical skills and knowledge of ad technology are essential for this role.
More about Programmatic jobs
What are the most commonly searched types of Programmatic jobs in Ohio? The most popular types of Programmatic jobs in Ohio are:
What are popular job titles related to Programmatic jobs in Ohio? For Programmatic jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Programmatic jobs in Ohio look for? The top searched job categories for Programmatic jobs in Ohio are:
Programmatic jobs near you
Marketing Manager - Paid Media Strategy & Team Lead

Marketing Manager - Paid Media Strategy & Team Lead

KeyBank

Brooklyn, OH • On-site

Full-time

Posted 23 days ago

KeyBank rating

8.2

Company rating: 8.2 out of 10

Based on 89 frontline employees who took The Breakroom Quiz

37th of 141 rated banks

Job description

Location:
4910 Tiedeman Road, Brooklyn Ohio
About the Role
As a member of the Enterprise Marketing and Brand Engagement team, the Marketing Manager - Paid Media will report to the LOB Marketing Director and serve as the strategic lead for KeyBank's paid media programs across Consumer and B2B audiences. This role leads media strategy, people leadership, agency partnership, and cross-LOB coordination, ensuring media investments drive measurable brand and business results. This is a highly strategic role with broad visibility and influence, responsible for translating enterprise marketing goals into effective, measurable paid media programs while building strong team talent and modern media operations.
Essential Functions & Responsibilities
Media Strategy & Planning
  • Develop the enterprise media strategy across Consumer and B2B campaigns, including channel mix, flighting, audience targeting, and budget allocation
  • Lead annual and quarterly media planning cycles, translating marketing objectives into channel-specific investment recommendations
  • Partner with analytics and campaign leaders to build and maintain a media learning agenda that informs ongoing optimization and future planning
  • Monitor competitive media landscape and industry trends, surfacing implications and opportunities for KeyBank

Channel & Campaign Execution
  • Oversee media execution across broadcast, digital, programmatic, paid social, paid search, OOH, and emerging channels
  • Ensure campaigns are delivered on time, on budget, and in compliance with KeyBank brand standards and risk/compliance requirements
  • Lead campaign performance reviews, translating data into actionable insights and clear recommendations for leadership
  • Maintain excellence in channels that Key deploys in-house including programmatic and paid social media programs

Agency & Vendor Management
  • Serve as the primary internal client lead for media agency partners, managing day-to-day relationships, deliverables, and quality of output
  • Negotiate and manage media agency contracts and statements of work in partnership with procurement and legal
  • Ensure agency partners understand and uphold KeyBank brand safety standards, compliance requirements, and strategic priorities

Team Leadership
  • Lead and develop a media team, including programmatic and paid social specialists, providing direction, feedback, and career development support
  • Set clear team priorities, manage workload distribution across Consumer and B2B work streams, and ensure LOB partners have a clear point of contact
  • Build team capabilities in emerging areas including AI-enabled workflows for media measurement, and optimization

Measurement & Reporting
  • Define and maintain KPIs and measurement frameworks for media programs, including brand health metrics
  • Partner with analytics teams to build and evolve attribution and incrementality models
  • Develop and present executive-level reporting on media performance, investment efficiency, and strategic recommendations

Cross-Functional Collaboration & LOB Partnership
  • Serve as the media subject matter expert for LOB marketing partners across Consumer, Commercial, and Institutional segments
  • Collaborate with marketing partners to ensure media plans are fully integrated with campaign strategy and creative
  • Partner with marketing strategy & planning, analytics, brand, and compliance to align media investments with enterprise priorities

Required Qualifications
Experience
  • 7-10 years of progressive media planning and strategy experience, with at least 3 years in a leadership role
  • Proven experience managing multiple media programs simultaneously
  • Experience managing external agency relationships as the primary client lead
  • Financial services or highly regulated industry experience strongly preferred
  • Agency-side experience (media agency, integrated agency, or consultative media role) is a plus

Technical Skills
  • Deep expertise across paid media channels: programmatic display, paid social (Meta, LinkedIn, Reddit), broadcast/video, OOH, paid search
  • Proficiency in ad platforms and tools: Adobe Advertising Cloud, Google Campaign Manager, DV360, Sprinklr, or equivalent DSPs
  • Ability to interpret and analyze complex media data; translate findings into actionable business insights
  • Familiarity with brand health measurement methodologies
  • Working knowledge of AI-enabled media tools and emerging media technology

Leadership & Soft Skills
  • Strong people leader with demonstrated ability to develop and retain talent
  • Excellent communicator - able to present complex media concepts clearly to senior leaders and non-media audiences
  • Strategic thinker who can operate at both the 30,000-foot level (strategy) and in the details (execution) as needed
  • Highly organized with strong project management skills; able to manage multiple campaigns and priorities simultaneously including team prioritization
  • Collaborative, relationship-driven, and effective at building trust across diverse internal and external stakeholders
  • Comfortable navigating ambiguity and organizational change
  • Mental agility and ability to apply learnings to relevant programs

Preferred Qualifications
  • Experience in in-house media teams at a national brand or financial institution
  • Background in media measurement and incrementality testing
  • Experience building or evolving a media operating model (e.g., shifting from agency-led to hybrid or in-house)
  • Exposure to AI applications in media (e.g., AI-driven audience targeting, creative optimization, spend modeling)

This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.
COMPENSATION AND BENEFITS
This position is eligible to earn a base salary in the range of $96,000.00 - $181,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.
Please click here for a list of benefits for which this position is eligible.
Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.
Job Posting Expiration Date: 07/31/2026KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.
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About KeyBank

Sourced by ZipRecruiter

Key is one of the nation's largest bank-based financial services companies. Key provides deposit, lending, cash management, insurance, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of more than 1,200 branches and more than 1,500 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications, and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name.

Industry

Banking and credit intermediation

Company size

10,000+ Employees

Headquarters location

Cleveland, OH, US

Year founded

1849

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