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Programmatic Sales Jobs in California (NOW HIRING)

Salem Surround

Account Executive Sales

San Diego, CA · On-site

Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing ... Bachelor's degree in sales, marketing, business, or equivalent professional experience preferred ...

Salem Surround

Account Executive Sales

Fremont, CA · On-site

Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing ... Bachelor's degree in sales, marketing, business, or equivalent professional experience preferred ...

Salem Surround

Account Executive Sales

Sacramento, CA · On-site

Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing ... Bachelor's degree in sales, marketing, business, or equivalent professional experience preferred ...

Salem Surround

Account Executive Sales

Glendale, CA · On-site

Salem Media seeks a high-energy sales hunter to drive new business growth across our complete advertising portfolio including radio, digital (SEM, SEO, programmatic, OTT/CTV, social media), podcasts ...

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All JobsProgrammatic Sales JobsProgrammatic Sales Jobs in California

Programmatic Sales information

See California salary details

$25.7K

$61.2K

$118.4K

How much do programmatic sales jobs pay per year?

As of Aug 16, 2026, the average yearly pay for programmatic sales in California is $61,206.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $55,300.00 per year, depending on experience, location, and employer.

What is programmatic sales?

Programmatic sales refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process replaces traditional, manual methods of negotiating ad deals by leveraging platforms like demand-side platforms (DSPs) and supply-side platforms (SSPs) to target specific audiences in real time. Programmatic sales can increase efficiency, improve targeting, and maximize return on investment for advertisers. It is widely used in digital advertising across display, video, mobile, and social media channels.

What are some common challenges faced in a programmatic sales role and how can they be addressed?

Professionals in Programmatic Sales often encounter challenges such as keeping up with rapidly evolving ad technologies, educating clients about the benefits of programmatic solutions, and managing complex data-driven campaigns. Successfully addressing these challenges involves continuous learning, clear communication with clients to build trust, and close collaboration with technical and account management teams. Staying updated on industry trends and leveraging analytics tools can also help maximize campaign effectiveness and client satisfaction.

What are the key skills and qualifications needed to thrive as a programmatic sales professional?

To thrive as a Programmatic Sales professional, you need a strong understanding of digital advertising, data analytics, and sales strategies, often supported by a degree in marketing, business, or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, and analytics tools like Google Analytics is typically required, along with experience in using programmatic ad tech. Excellent communication, negotiation, and relationship-building skills help professionals stand out in securing and managing client accounts. These skills and qualifications are crucial for driving revenue, optimizing campaign performance, and maintaining strong client partnerships in the rapidly evolving digital advertising landscape.

What is the difference between Programmatic Sales vs Digital Advertising Sales?

AspectProgrammatic SalesDigital Advertising Sales
CredentialsExperience in digital media, data analysis, and ad tech platformsExperience in media sales, client management, and advertising strategies
Work EnvironmentTech-driven, data-focused, often collaborative with ad tech teamsClient-facing, relationship management, sales-oriented
Industry UsagePrimarily in digital media, online advertising platformsBroader advertising industry, including digital and traditional media

Programmatic Sales focuses on automated digital ad buying using technology and data, while Digital Advertising Sales involves direct client relationships and traditional sales methods. Both roles require digital media knowledge but differ in approach and daily tasks.

What are popular job titles related to Programmatic Sales jobs in California?

For Programmatic Sales jobs in California, the most frequently searched job titles are:

What job categories do people searching Programmatic Sales jobs in California look for?

The top searched job categories for Programmatic Sales jobs in California are:

Programmatic Sales jobs near you
Infographic showing various Programmatic Sales job openings in California as of August 2026, with employment types broken down into 77% Full Time, 20% Part Time, 2% Temporary, and 1% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $61,206 per year, or $29.4 per hour.

Account Executive Sales

Salem Media Group, Inc

San Diego, CA • On-site

$60K - $72K/yr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 7 hours ago

Salem Media Group rating

7.6

Company rating: 7.6 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

33rd of 76 rated media

Job description

Overview
Business Development Representative - Media Sales
Salem Media seeks a high-energy sales hunter / Account Executive to drive new business growth across our complete advertising portfolio including radio, digital (SEM, SEO, programmatic, OTT/CTV, social media), podcasts, and events. Combine aggressive prospecting with digital marketing expertise to deliver consultative, ROI-focused solutions for local and regional businesses.
Responsibilities
  • Aggressively prospect and close new accounts through cold calling, networking, and strategic outreach
  • Design customized, integrated marketing strategies across traditional and digital platforms
  • Present compelling, data-driven proposals demonstrating clear ROI
  • Meet and exceed monthly, quarterly, and annual revenue targets
  • Build strong client relationships and identify growth opportunities
  • Maintain accurate CRM records and forecast pipeline
  • Stay current on trends and competitive landscape

Qualifications
  • 3+ years in business development, B2B sales, or media/digital advertising sales
  • Proven track record consistently exceeding new business goals
  • Strong digital knowledge: SEM, SEO, programmatic, OTT/CTV, social media, email marketing
  • Consultative selling approach with exceptional communication skills
  • CRM proficiency and data analysis capabilities
  • Bachelor's degree in sales, marketing, business, or equivalent professional experience preferred

What Sets You Apart
You're a relentless prospector who combines hunter mentality with consultant-level expertise. You thrive on turning cold prospects into long-term partners through strategic problem-solving. Resilient, goal-driven, and genuinely invested in client success.
Benefits
Why Salem?
  • Comprehensive multi-platform solutions portfolio
  • Uncapped earning potential: competitive base + commission
  • Research and pre-sales support team
  • Career advancement opportunities
  • Award-winning "Great Place to Work" culture
  • Full benefits: health, dental, vision, 401(k)

EEO Statement
Come see how Salem is DIFFERENT and why we've been certified as a "Great Place to Work" and as a "Best and Brightest" equal opportunity employer.
#digital #broadcast #media #sales #advertising
Compensation
$60-$72k plus commission

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