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Programmatic Sales Jobs in California (NOW HIRING)

Illumin

Sales Director, AdTech

Daly City, CA · On-site +1

While programmatic sales experience is essential, we welcome candidates who bring that expertise from various industries, including publishers, traditional media, or digital advertising. * The ...

Samba

Programmatic Account Manager

Los Angeles, CA · On-site

$80K - $90K/yr

As a Programmatic Account Manager at Samba TV, you'll manage and grow relationships with a ... You'll work closely with Sales to support key accounts, drive audience activation strategies, and ...

Samba

Programmatic Account Manager

Los Angeles, CA · Hybrid

$80K - $90K/yr

As a Programmatic Account Manager at Samba TV, you'll manage and grow relationships with a ... You'll work closely with Sales to support key accounts, drive audience activation strategies, and ...

Apply Early

Samba

Programmatic Account Manager

Los Angeles, CA · Hybrid

$80K - $90K/yr

As a Programmatic Account Manager at Samba TV, you'll manage and grow relationships with a ... You'll work closely with Sales to support key accounts, drive audience activation strategies, and ...

Ogury

Programmatic Services Manager

Los Angeles, CA · Remote

$95K - $102K/yr

You'll shape how programmatic excellence looks across the Americas, influencing best practices ... Partner with Sales and Product to improve workflows, share client insights, and influence overall ...

Brill Media

Programmatic Media Buyer

Los Angeles, CA · On-site

As the Programmatic Media Buyer, you will be working inside The Trade Desk and other top demand ... Experience working on lead generation and sales campaigns * Excel skills, including pivot tables ...

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All JobsProgrammatic Sales JobsProgrammatic Sales Jobs in California

Programmatic Sales information

See California salary details

$25.7K

$61.2K

$118.4K

How much do programmatic sales jobs pay per year?

As of Jul 4, 2026, the average yearly pay for programmatic sales in California is $61,206.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $55,300.00 per year, depending on experience, location, and employer.

What is programmatic sales?

Programmatic sales refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process replaces traditional, manual methods of negotiating ad deals by leveraging platforms like demand-side platforms (DSPs) and supply-side platforms (SSPs) to target specific audiences in real time. Programmatic sales can increase efficiency, improve targeting, and maximize return on investment for advertisers. It is widely used in digital advertising across display, video, mobile, and social media channels.

What are some common challenges faced in a Programmatic Sales role and how can they be addressed?

Professionals in Programmatic Sales often encounter challenges such as keeping up with rapidly evolving ad technologies, educating clients about the benefits of programmatic solutions, and managing complex data-driven campaigns. Successfully addressing these challenges involves continuous learning, clear communication with clients to build trust, and close collaboration with technical and account management teams. Staying updated on industry trends and leveraging analytics tools can also help maximize campaign effectiveness and client satisfaction.

What are the key skills and qualifications needed to thrive as a Programmatic Sales professional, and why are they important?

To thrive as a Programmatic Sales professional, you need a strong understanding of digital advertising, data analytics, and sales strategies, often supported by a degree in marketing, business, or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, and analytics tools like Google Analytics is typically required, along with experience in using programmatic ad tech. Excellent communication, negotiation, and relationship-building skills help professionals stand out in securing and managing client accounts. These skills and qualifications are crucial for driving revenue, optimizing campaign performance, and maintaining strong client partnerships in the rapidly evolving digital advertising landscape.

What is the difference between Programmatic Sales vs Digital Advertising Sales?

AspectProgrammatic SalesDigital Advertising Sales
CredentialsExperience in digital media, data analysis, and ad tech platformsExperience in media sales, client management, and advertising strategies
Work EnvironmentTech-driven, data-focused, often collaborative with ad tech teamsClient-facing, relationship management, sales-oriented
Industry UsagePrimarily in digital media, online advertising platformsBroader advertising industry, including digital and traditional media

Programmatic Sales focuses on automated digital ad buying using technology and data, while Digital Advertising Sales involves direct client relationships and traditional sales methods. Both roles require digital media knowledge but differ in approach and daily tasks.

What are popular job titles related to Programmatic Sales jobs in California? For Programmatic Sales jobs in California, the most frequently searched job titles are:
What job categories do people searching Programmatic Sales jobs in California look for? The top searched job categories for Programmatic Sales jobs in California are:
Programmatic Sales jobs near you
National Account Executive- Programmatic

National Account Executive- Programmatic

gannett

Los Angeles, CA • Remote

$95K - $105K/yr

Other

Medical, Dental, Vision, Life, Retirement

This job post has expired 1 day ago. Applications are no longer accepted.

Gannett rating

7.3

Company rating: 7.3 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

38th of 67 rated media

Job description

PROGRAMMATIC ACCOUNT EXECUTIVE POSTING 

Location(Remote | Preferred locations: Chicago or New York (Los Angeles and San Francisco considered). 

The Programmatic Account Executive will help grow the premium programmatic revenue strategy via PMP/PG, collaborating with the National, Enterprise and Local Sellers across USA TODAY Co.’s sales organization. This role will report to the Director of Programmatic Sales. We look for great people who are passionate about redefining premium publishing through innovation, creative thinking and embracing fun. 
What You’ll Do 

  • Drive premium programmatic ad sales (PMP/PG) across USA TODAY Co.’s 200+ owned-and-operated publications including USATODAY.com, Golfweek.com, etc., while meeting and exceeding all sales goals.
  • Partner with Account Executives and internal leadership as a programmatic SME — leading client meetings, calls, and strategic discussions that move deals forward.
  • Cultivate existing client relationships through strategic renewals and upsell initiatives, leveraging first-party data to unlock new revenue and hit performance targets.
  • Build and deepen relationships with programmatic decision makers across holding companies, independents, clients, DSPs, and trading desks.
  • Participate and represent USA TODAY Co.at industry events such as DIGIDAY, Programmatic IO, AdWeek, etc.  

What You’ll Bring: 

  • Proven track record of programmatic sales experience with a minimum of 2 years
  • Strong relationships across brands, agencies, and DSPs, with hands-on experience selling and executing PMP and PG programmatic solutions. 
  • Knowledge of Programmatic Ecosystem (DSPs, SSPs, Data Providers, ATDs, etc.)
  • Experience selling publisher-focused display, video, or native solutions is a plus. 
  • Exceptional written and verbal communication skills, with the ability to present confidently to clients and internal stakeholders.
  • A strong team player with the ability to lead by example.
  • BS/BA degree or equivalent work experience. 

Why LocaliQ| USATODAY NETWORK 

  • Competitive base + uncapped commissions
  • Comprehensive benefits: Health, Dental, Vision, HSA/FSA, Life, Pet Insurance
  • 401(k) with discretionary match
  • Unlimited MTO + paid holidays
  • Flexible, work environment with some travel
  • A culture of growth, inclusion, and innovation 

The annualized base salary for this role will range between $95,000 and $105,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. 

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