Programmatic Sales Jobs in California (NOW HIRING)

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment

SiriusXM Media

SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.

How you'll make an impact:

The Sales Executive for Programmatic is a key sales point of contact responsible for programmatic revenue growth across your assigned region.  Growth will be driven by proactive sales efforts to strategic accounts (in tandem with Regional and Vertical Sales), increased programmatic competency amongst SXM Media sellers (through teaching), deeper relationships with DSP sales and account management teams, and connecting the dots between marketplace needs and product roadmaps.

What you'll do:

• Communicate the value of SiriusXM Media to advertising clients, agencies and DSPs by walking through detailed presentations.

• Introduce new advertisers, agency contacts, and DSPs into SiriusXM Media's sales network.

• Develop and maintain client relationships and programmatic sales strategies to drive revenue growth and expand SiriusXM Media's customer base.

• Identify and close strategic up-selling opportunities by understanding core client business needs.

• Own a defined book of business and revenue goals for assigned accounts/segments, including quarterly pipeline targets and forecasting accuracy.

• Collaborate with cross-functional teams to design and implement programmatic sales plans, leveraging data-driven targeting and personalization.

• Analyze bid data to identify trends, opportunities, and challenges that inform sales strategies with clients.

• Make optimization recommendations to programmatic campaigns across multiple platforms, ensuring performance and client satisfaction.

• Stay current on industry trends, new technologies, and best practices in the programmatic space to enhance sales tactics.

• Manage your programmatic sales pipeline using CRM tools (e.g., Salesforce) for maximum efficiency, from initial pitch through deal activation.

• Partner with operations, client services, and yield teams to set up campaigns for success.

• Provide market feedback on measurement needs, product updates, and pricing to help improve programmatic offerings.

• Build and manage relationships with DSP account and client success teams.

• Maintain disciplined deal governance and documentation (e.g., next steps, risk/issue logs, and decision points) and escalate appropriately when trade-offs impact client outcomes or revenue.

• Champion diversity, equity, and inclusion in all aspects of your work.

• Passion for owning a room, closing deals, and getting wins.

What you'll need:

• Typically requires a minimum of 3 years of related experience with a Bachelor's degree; or 2 years and a Master's degree; or equivalent work experience.

• Experience and knowledge of programmatic sales platforms, including DSPs, SSPs, and ad exchanges.

• Track record in programmatic advertising sales, operations, or buy-side success, with a history of exceeding goals and growing customer relationships.

• Hands-on experience in programmatic advertising (DSPs, agency trading desks, or publisher sales) or similarly technical media (e.g., ad networks).

• Familiarity with mobile in-app advertising and audio formats.

• Strong ability to communicate product benefits tailored to each client's needs.

• Proven ability to influence and partner with senior stakeholders externally (agency, advertiser, and DSP decision-makers) and internally (Yield, Ad Ops, Measurement, Product) to deliver outcomes.

• Experience balancing multiple sales opportunities, especially under shifting deadlines.

• Proficiency in creating effective PowerPoint presentations.

• Strong data management and analysis skills, including experience with data visualization.

• Experience with CRM systems (Salesforce) and sales automation tools.

• Certifications in major programmatic sales platforms (e.g., Google Marketing Platform, The Trade Desk, Yahoo, Amazon Advertising Platform) are a plus.

• Demonstrated ability to operate with minimal supervision, applying judgment to prioritize opportunities, structure solutions, and make optimization trade-offs in a fast-moving environment.

• Ability to generate ideas and deliver results across diverse clients, teams, and situations.

• Creative thinking ability to help guide product enhancements based on client feedback.

• Willingness to travel as needed (estimated less than 25%), if capable.

• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $115,414 to $150,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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