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Programmatic Sales Jobs in California (NOW HIRING)

As the Programmatic Media Buyer, you will be working inside The Trade Desk and other top demand ... Experience working on lead generation and sales campaigns * Excel skills, including pivot tables ...

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Programmatic Sales information

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$25.7K

$61.2K

$118.4K

How much do programmatic sales jobs pay per year?

As of Sep 5, 2026, the average yearly pay for programmatic sales in California is $61,206.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $55,300.00 per year, depending on experience, location, and employer.

What is programmatic sales?

Programmatic sales refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process replaces traditional, manual methods of negotiating ad deals by leveraging platforms like demand-side platforms (DSPs) and supply-side platforms (SSPs) to target specific audiences in real time. Programmatic sales can increase efficiency, improve targeting, and maximize return on investment for advertisers. It is widely used in digital advertising across display, video, mobile, and social media channels.

What are the key skills and qualifications needed to thrive as a programmatic sales professional?

To thrive as a Programmatic Sales professional, you need a strong understanding of digital advertising, data analytics, and sales strategies, often supported by a degree in marketing, business, or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, and analytics tools like Google Analytics is typically required, along with experience in using programmatic ad tech. Excellent communication, negotiation, and relationship-building skills help professionals stand out in securing and managing client accounts. These skills and qualifications are crucial for driving revenue, optimizing campaign performance, and maintaining strong client partnerships in the rapidly evolving digital advertising landscape.

What are some common challenges faced in a programmatic sales role and how can they be addressed?

Professionals in Programmatic Sales often encounter challenges such as keeping up with rapidly evolving ad technologies, educating clients about the benefits of programmatic solutions, and managing complex data-driven campaigns. Successfully addressing these challenges involves continuous learning, clear communication with clients to build trust, and close collaboration with technical and account management teams. Staying updated on industry trends and leveraging analytics tools can also help maximize campaign effectiveness and client satisfaction.

What is the difference between Programmatic Sales vs Digital Advertising Sales?

AspectProgrammatic SalesDigital Advertising Sales
CredentialsExperience in digital media, data analysis, and ad tech platformsExperience in media sales, client management, and advertising strategies
Work EnvironmentTech-driven, data-focused, often collaborative with ad tech teamsClient-facing, relationship management, sales-oriented
Industry UsagePrimarily in digital media, online advertising platformsBroader advertising industry, including digital and traditional media

Programmatic Sales focuses on automated digital ad buying using technology and data, while Digital Advertising Sales involves direct client relationships and traditional sales methods. Both roles require digital media knowledge but differ in approach and daily tasks.

What are popular job titles related to Programmatic Sales jobs in California?

For Programmatic Sales jobs in California, the most frequently searched job titles are:

Infographic showing various Programmatic Sales job openings in California as of August 2026, with employment types broken down into 76% Full Time, 21% Part Time, and 3% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution, with an average salary of $61,206 per year, or $29.4 per hour.

Associate Programmatic Account Manager

Samba

Los Angeles, CA

$84K - $94K/yr

Full-time

Medical, Life, Retirement, PTO

Re-posted 8 days ago


Job description

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about - in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it's the most interesting data asset on the planet, because it's the most culturally relevant. 

As an Associate Programmatic Account Manager at Samba TV, you'll own day-to-day account management for a portfolio of agency and brand-direct clients, making sure they get the most out of Samba's audience targeting and measurement solutions. You'll be the go-to point of contact for your clients across the full campaign lifecycle (planning, audience setup, activation, QA, and reporting), and you'll partner directly with Sales, Product, and Measurement to drive adoption, performance, and growth. This is a high-ownership role for someone early in their programmatic career who is ready to take direct responsibility for client relationships, campaign outcomes, and account growth.

What You'll Do
  • Own day-to-day account management for a portfolio of brand-direct and agency clients, serving as the go-to point of contact across planning, audience setup, activation, QA, and reporting

  • Lead client onboarding, platform training, and ongoing enablement so clients get full value from Samba TV's audience and measurement solutions

  • Manage audience segment setup and delivery across major DSPs, SSPs, DMPs, and social platforms, troubleshooting activation issues and coordinating with technical teams to resolve them quickly

  • Monitor campaign delivery, surface risks and underdelivery early, and produce performance summaries, insights, and business reviews that drive adoption and growth

  • Partner with Sales on account plans, renewals, pre-sale planning, and upsell opportunities, aligning client goals with Samba's audience and measurement solutions

  • Act as the feedback loop between clients and internal teams (Product, Measurement, Revenue Operations, Finance) to improve ease of activation, workflow efficiency, and audience performance

  • Represent Samba's audience products with subject-matter expertise and a consultative, client-first approach, staying current on programmatic trends and contextual targeting best practices

Who You Are
  • Curious. Always learning, humble when you don't know something, and eager to grow into a programmatic expert.
  • Proactive. You take ownership, anticipate client needs, and move fast to deliver value.
  • Collaborative. You're a team player who thrives in a fast-paced, cross-functional environment.
  • Detail-oriented. You stay organized across multiple clients and tasks and care about getting the small things right.
What You Bring
  • 1-2 years of experience in account management, customer success, campaign operations, client services, or a similar role within ad tech, digital media, or programmatic advertising (relevant internships count)

  • Working understanding of programmatic advertising concepts, including DSPs, SSPs, DMPs, and digital campaign workflows

  • Familiarity with one or more DSPs (e.g., The Trade Desk, DV360, Yahoo DSP) and/or SSPs (e.g., OpenX, Magnite, Freewheel); hands-on exposure is a plus

  • Strong written and verbal communication skills, with confidence engaging clients directly via email and on calls

  • Analytical mindset with an interest in campaign performance and data-driven decision-making

  • Strong Excel skills (SUMIFS, INDEX/MATCH, pivot tables, VLOOKUP); SQL is a plus

  • Proficiency with CRM and project management tools (Salesforce, Jira, Asana, Trello, etc.)

  • Eagerness to deepen expertise in programmatic, audience, and contextual advertising

  • BA/BS with a focus on marketing, business, data, communications, or related experience

$84,000 - $94,000 a year
Samba TV expects to offer a base salary between $70,000 - $80,000 USD per year for roles to be performed in California; actual base salary offered will depend on various factors including but not limited to location, experience, and performance. Base salary is just one component of Samba TV's total compensation package for employees. Other rewards may include bonuses, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
 
Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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