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Programmatic Sales Jobs in California (NOW HIRING)

JOLT

Sales Director (Media)

Los Angeles, CA · On-site

$125K - $135K/yr

S. territory, with a focus on both direct and programmatic revenue growth. You will lead end-to-end sales efforts, cultivate agency, brand, and platform relationships, and help maximize revenue ...

JOLT

Sales Director (Media)

Los Angeles, CA · On-site

$125K - $135K/yr

S. territory, with a focus on both direct and programmatic revenue growth. You will lead end-to-end sales efforts, cultivate agency, brand, and platform relationships, and help maximize revenue ...

Salem Surround

Account Executive Sales

Fremont, CA · On-site

$60K - $70K/yr

Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing ... Bachelor's degree in sales, marketing, business, or equivalent professional experience preferred ...

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All JobsProgrammatic Sales JobsProgrammatic Sales Jobs in California

Programmatic Sales information

See California salary details

$25.7K

$61.2K

$118.4K

How much do programmatic sales jobs pay per year?

As of Jul 4, 2026, the average yearly pay for programmatic sales in California is $61,206.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $55,300.00 per year, depending on experience, location, and employer.

What is programmatic sales?

Programmatic sales refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process replaces traditional, manual methods of negotiating ad deals by leveraging platforms like demand-side platforms (DSPs) and supply-side platforms (SSPs) to target specific audiences in real time. Programmatic sales can increase efficiency, improve targeting, and maximize return on investment for advertisers. It is widely used in digital advertising across display, video, mobile, and social media channels.

What are some common challenges faced in a Programmatic Sales role and how can they be addressed?

Professionals in Programmatic Sales often encounter challenges such as keeping up with rapidly evolving ad technologies, educating clients about the benefits of programmatic solutions, and managing complex data-driven campaigns. Successfully addressing these challenges involves continuous learning, clear communication with clients to build trust, and close collaboration with technical and account management teams. Staying updated on industry trends and leveraging analytics tools can also help maximize campaign effectiveness and client satisfaction.

What are the key skills and qualifications needed to thrive as a Programmatic Sales professional, and why are they important?

To thrive as a Programmatic Sales professional, you need a strong understanding of digital advertising, data analytics, and sales strategies, often supported by a degree in marketing, business, or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, and analytics tools like Google Analytics is typically required, along with experience in using programmatic ad tech. Excellent communication, negotiation, and relationship-building skills help professionals stand out in securing and managing client accounts. These skills and qualifications are crucial for driving revenue, optimizing campaign performance, and maintaining strong client partnerships in the rapidly evolving digital advertising landscape.

What is the difference between Programmatic Sales vs Digital Advertising Sales?

AspectProgrammatic SalesDigital Advertising Sales
CredentialsExperience in digital media, data analysis, and ad tech platformsExperience in media sales, client management, and advertising strategies
Work EnvironmentTech-driven, data-focused, often collaborative with ad tech teamsClient-facing, relationship management, sales-oriented
Industry UsagePrimarily in digital media, online advertising platformsBroader advertising industry, including digital and traditional media

Programmatic Sales focuses on automated digital ad buying using technology and data, while Digital Advertising Sales involves direct client relationships and traditional sales methods. Both roles require digital media knowledge but differ in approach and daily tasks.

What are popular job titles related to Programmatic Sales jobs in California? For Programmatic Sales jobs in California, the most frequently searched job titles are:
What job categories do people searching Programmatic Sales jobs in California look for? The top searched job categories for Programmatic Sales jobs in California are:
Programmatic Sales jobs near you
Associate Director, Programmatic (Auto)

Associate Director, Programmatic (Auto)

Canvas Worldwide

El Segundo, CA • Hybrid

$125K - $130K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Job description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
 
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald's (to name a few...).
 
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable... then keep reading.
Strategic Responsibilities
  • Work with Clients and Business leads to co-develop strategies that fully leverage programmatic media's potential.
  • Maintain strong knowledge in the sourcing, cultivation and evaluation the unique talent skillsets required to excel in the programmatic media management
  • Collaborate with Clients, the marketplace and Canvas internal teams on data-driven targeting and measurement strategies. Participate in partner evaluation and procurement processes in conjunction with Canvas data leads
  • Work with platform partners to develop strategic framework promoting innovation, intelligent utilization, efficient operation and constantly improving Canvas team member proficiency
  • Contribute to business development efforts crafting integrated strategies and leveraging expertise and capabilities of data-driven media
Leadership
  • Serve as mentor to programmatic team, delivering guidance on business challenges and helping to remove barriers to team excellence
  • Educate internal and external teams on the programmatic landscape
  • Support the programmatic team in their collaboration with Clients and other Canvas teams, ensuring the team's perspective and needs are reflecting in planning commitments
  • Continuously educate programmatic team members on the holistic media landscape and maintain currency with relevant marketplace developments
  • Work with direct investment teams to direct integrated approaches with programmatic to achieve client reach and frequency objectives
  • Work with platform partners and programmatic team members to ensure optimal campaign management operations
  • Leverage the empowerment of the leadership role to propose new ways of working that improve efficiency and team performance
Qualifications
  • 5+ years of experience in programmatic media
  • 3+ years mentoring and developing staff
  • Strong presentation skills, ability to communicate to internal managers and clients
  • 2+ years working in TTD & DV360
  • Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports
  • High level proficiency and knowledge of Microsoft Office products as well as planning tools
  • Strong organizational and analytical skills
  • Proven ability to maintain strong internal, external, and client relationships
  • Bachelor's degree preferred
$125,000 - $130,000 a year
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.

In-Office Work Schedule
This is a hybrid role, requiring a minimum of 2 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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