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How much do programmatic analyst jobs pay per year?

As of Jun 10, 2026, the average yearly pay for programmatic analyst in the United States is $89,153.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,000.00 and $116,000.00 per year, depending on experience, location, and employer.

What is a Programmatic Analyst?

A Programmatic Analyst is a digital marketing professional who specializes in managing and optimizing automated ad buying campaigns through programmatic platforms. They analyze data, monitor campaign performance, and make strategic recommendations to maximize return on investment for online advertising efforts. This role involves working with demand-side platforms (DSPs), using audience data, and collaborating with other teams to ensure campaigns meet client objectives. Programmatic Analysts also troubleshoot issues, generate reports, and stay updated on industry trends and technologies.

What are the key skills and qualifications needed to thrive as a Programmatic Analyst, and why are they important?

To thrive as a Programmatic Analyst, you need strong analytical skills, a background in digital marketing or advertising, and proficiency in data interpretation, often supported by a relevant degree. Familiarity with programmatic platforms (such as DV360, The Trade Desk), ad servers, and analytics tools like Google Analytics is typically required. Attention to detail, problem-solving abilities, and effective communication help analysts excel when optimizing campaigns and collaborating with stakeholders. These skills ensure campaigns are data-driven, efficient, and able to meet client objectives in a rapidly evolving digital landscape.

What are some of the main challenges a Programmatic Analyst faces when optimizing digital advertising campaigns?

Programmatic Analysts often encounter challenges such as interpreting large volumes of data to identify actionable insights, adapting to rapidly changing ad tech platforms, and balancing client goals with budget constraints. They must continuously monitor campaign performance and make quick adjustments to targeting, bidding strategies, or creatives to maximize ROI. Collaboration with account managers, data scientists, and creative teams is crucial to ensure campaign objectives are met and to troubleshoot issues as they arise.
More about Programmatic Analyst jobs
What cities are hiring for Programmatic Analyst jobs? Cities with the most Programmatic Analyst job openings:
Who are the top companies hiring for Programmatic Analyst jobs? The top employers for Programmatic Analyst jobs are:
What states have the most Programmatic Analyst jobs? States with the most job openings for Programmatic Analyst jobs include:
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Programmatic Analyst jobs near you
Infographic showing various Programmatic Analyst job openings in the United States as of June 2026, with employment types broken down into 94% Full Time, and 6% Contract. Highlights an 91% In-person, and 9% Remote job distribution, with an average salary of $89,153 per year, or $42.9 per hour.
Senior Analyst, Programmatic

Senior Analyst, Programmatic

CMI Media Group

Chesterbrook, PA

$50K - $90K/yr

Other

Posted 10 days ago

Job description

Join CMI Media Group: Senior Programmatic Analyst - Healthcare Focus
Are you a programmatic advertising expert eager to make a significant impact in the dynamic healthcare industry? CMI Media Group, a leading healthcare-focused media planning and buying agency, is searching for a talented and experiencedSenior Programmatic Analystto join our innovative team.
If you thrive on data-driven decision-making, possess a deep understanding of programmatic strategies, and excel in a fast-paced environment, we want to hear from you!
About CMI Media Group:At CMI Media Group, we are at the forefront of healthcare media innovation, dedicated to crafting intelligent and impactful media solutions for our diverse portfolio of healthcare clients. We empower our teams to push boundaries and deliver exceptional results.
What You'll Do:As a Senior Programmatic Analyst, you will play a crucial role in shaping, optimizing, and executing programmatic advertising strategies that drive client success. Your responsibilities will include:
  • Strategy Development:Collaborate with cross-functional teams to design and implement cutting-edge programmatic advertising strategies aligned with client goals.
  • Campaign Management:Oversee end-to-end programmatic campaign execution, including meticulous setup, ongoing optimization, and in-depth performance analysis across various DSPs and platforms.
  • Data Analysis:Utilize advanced data analysis tools and techniques to unearth actionable insights, continuously optimize campaign performance, and deliver strategic recommendations to clients.
  • Audience Segmentation:Develop and implement sophisticated audience targeting strategies to maximize campaign effectiveness and precisely reach specific healthcare audiences.
  • Technical Expertise:Stay ahead of the curve on the latest programmatic advertising trends, technologies, and best practices, ensuring CMI Media Group remains an industry leader.
  • Collaboration:Work seamlessly with internal teams, including media planning, analytics, and creative, to ensure programmatic strategies are perfectly integrated with overall media plans.
  • Client Communication:Serve as a key point of contact for all programmatic-related inquiries, providing regular updates, insightful performance reports, and strategic guidance to clients.
What You'll Bring:
  • 4+ years of hands-on experience in programmatic advertising, with a strong preference for experience within the healthcare or pharmaceutical industry.
  • Proficiency in utilizing Demand Side Platforms (DSPs), ad exchanges, and other programmatic platforms.Trade Desk experience is highly preferred.
  • Strong analytical skills with a proven ability to interpret complex data and translate it into actionable insights.
  • Excellent communication and presentation skills, capable of articulating complex strategies clearly and confidently to both internal teams and clients.
  • A detail-oriented approach coupled with a proactive and collaborative mindset.
Ready to Make an Impact?If you are excited by the opportunity to contribute to the success of our clients through innovative programmatic strategies and thrive in a supportive, dynamic environment, we encourage you to apply!
CMI Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details
Employment Type: Professional

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