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Programmatic Analyst Jobs (NOW HIRING)

Nexxen

Programmatic Analyst

Manhattan, NY · On-site

$80 - $100/hr

Preferred Qualifications * 3-5 years of experience in programmatic advertising, ad technology, business analytics, yield management, or a related analytical role. * Strong understanding of the ...

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How much do programmatic analyst jobs pay per year?

As of Sep 8, 2026, the average yearly pay for programmatic analyst in the United States is $89,153.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,000.00 and $116,000.00 per year, depending on experience, location, and employer.

What is a programmatic analyst?

A Programmatic Analyst is a digital marketing professional who specializes in managing and optimizing automated ad buying campaigns through programmatic platforms. They analyze data, monitor campaign performance, and make strategic recommendations to maximize return on investment for online advertising efforts. This role involves working with demand-side platforms (DSPs), using audience data, and collaborating with other teams to ensure campaigns meet client objectives. Programmatic Analysts also troubleshoot issues, generate reports, and stay updated on industry trends and technologies.

What are some of the main challenges a programmatic analyst faces when optimizing digital advertising campaigns?

Programmatic Analysts often encounter challenges such as interpreting large volumes of data to identify actionable insights, adapting to rapidly changing ad tech platforms, and balancing client goals with budget constraints. They must continuously monitor campaign performance and make quick adjustments to targeting, bidding strategies, or creatives to maximize ROI. Collaboration with account managers, data scientists, and creative teams is crucial to ensure campaign objectives are met and to troubleshoot issues as they arise.

What are the key skills and qualifications needed to thrive as a programmatic analyst, and why are they important?

To thrive as a Programmatic Analyst, you need strong analytical skills, a background in digital marketing or advertising, and proficiency in data interpretation, often supported by a relevant degree. Familiarity with programmatic platforms (such as DV360, The Trade Desk), ad servers, and analytics tools like Google Analytics is typically required. Attention to detail, problem-solving abilities, and effective communication help analysts excel when optimizing campaigns and collaborating with stakeholders. These skills ensure campaigns are data-driven, efficient, and able to meet client objectives in a rapidly evolving digital landscape.
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Programmatic Analyst jobs near you
Infographic showing various Programmatic Analyst job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 6% Part Time, and 5% Contract. Highlights an 82% Physical, 7% Hybrid, and 11% Remote job distribution, with an average salary of $89,153 per year, or $42.9 per hour.

Programmatic Analyst

Nexxen

Manhattan, NY • On-site

$80 - $100/hr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago

Job description

Key Responsibilities Marketplace Analytics

  • Analyze marketplace trends, buyer behavior, auction dynamics, and revenue performance to identify growth opportunities and optimization recommendations.

  • Monitor publisher and marketplace performance to surface emerging risks, opportunities, and key trends.

  • Support strategic planning and revenue optimization initiatives through data-driven insights.

Reporting & Analytics

  • Serve as a subject matter expert on internal reporting systems, data sources, and performance metrics.

  • Develop and maintain scalable reports, dashboards, and KPI frameworks that provide visibility into publisher and marketplace performance.

  • Translate complex analyses into clear, actionable recommendations for both technical and non-technical stakeholders.

Publisher & Business Support

  • Partner with Publisher Development and other cross-functional teams to investigate performance fluctuations, identify monetization opportunities, and diagnose root causes.

  • Provide data-backed recommendations that improve publisher outcomes and drive revenue growth through internal QBRs

  • Present findings, insights, and recommendations to senior leadership, including VP and executive-level stakeholders.

Process Improvement & Innovation

  • Leverage SQL, automation tools, and modern analytics workflows to improve reporting efficiency and reduce manual analysis.

  • Contribute to the development of scalable analytics solutions, dashboards, and decision-support tools.

  • Help improve processes and proactively identify opportunities to drive better business outcomes.

Preferred Qualifications

  • 3–5 years of experience in programmatic advertising, ad technology, business analytics, yield management, or a related analytical role.

  • Strong understanding of the programmatic advertising ecosystem, including SSPs, DSPs, exchanges, real-time bidding (RTB), and publisher monetization strategies.

  • Proficiency in SQL and experience working with large-scale datasets.

  • Experience with business intelligence and visualization tools such as Looker, Tableau, Power BI, Grafana, or Datadog.

  • Demonstrated ability to analyze complex datasets, identify trends, and translate findings into actionable business recommendations.

  • Experience supporting publisher monetization, yield optimization, or supply-side advertising platforms is preferred.

  • Familiarity with automation workflows, advanced analytics tools, and evolving programmatic trends such as header bidding and identity solutions.

  • Strong communication skills, attention to detail, and the ability to work effectively in a fast-paced, collaborative environment.

  • In support of pay transparency and equity, the minimum and maximum full-time annual base salary for this role is $72,000 - $120,000 the time of posting, with the potential of an incentive or bonus. While this is our reasonable expectation this is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location. We offer a variety of benefits, including medical, dental, vision, disability insurance, 401(k), EAP, parental leave, unlimited vacation, and company-paid holidays. The specific programs and options available will vary depending on the state, start date, and employment type. Our Talent Acquisition team will be happy to answer any questions you may have.

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