Programmatic Analyst information
See Cincinnati, OH salary details
$35.5K - $43.7K
3% of jobs
$63.2K is the 25th percentile. Wages below this are outliers.
$60.2K - $68.5K
17% of jobs
$68.5K - $76.7K
2% of jobs
The median wage is $84K / yr.
$76.7K - $85K
14% of jobs
$93.2K - $101.4K
17% of jobs
$104K is the 75th percentile. Wages above this are outliers.
$101.4K - $109.7K
4% of jobs
$109.7K - $117.9K
22% of jobs
$117.9K - $126.2K
0% of jobs
How much do programmatic analyst jobs pay per year?
As of Sep 7, 2026, the average yearly pay for programmatic analyst in Cincinnati, OH is $85,541.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,200.00 and $111,300.00 per year, depending on experience, location, and employer.
A Programmatic Analyst is a digital marketing professional who specializes in managing and optimizing automated ad buying campaigns through programmatic platforms. They analyze data, monitor campaign performance, and make strategic recommendations to maximize return on investment for online advertising efforts. This role involves working with demand-side platforms (DSPs), using audience data, and collaborating with other teams to ensure campaigns meet client objectives. Programmatic Analysts also troubleshoot issues, generate reports, and stay updated on industry trends and technologies.
Programmatic Analysts often encounter challenges such as interpreting large volumes of data to identify actionable insights, adapting to rapidly changing ad tech platforms, and balancing client goals with budget constraints. They must continuously monitor campaign performance and make quick adjustments to targeting, bidding strategies, or creatives to maximize ROI. Collaboration with account managers, data scientists, and creative teams is crucial to ensure campaign objectives are met and to troubleshoot issues as they arise.
To thrive as a Programmatic Analyst, you need strong analytical skills, a background in digital marketing or advertising, and proficiency in data interpretation, often supported by a relevant degree. Familiarity with programmatic platforms (such as DV360, The Trade Desk), ad servers, and analytics tools like Google Analytics is typically required. Attention to detail, problem-solving abilities, and effective communication help analysts excel when optimizing campaigns and collaborating with stakeholders. These skills ensure campaigns are data-driven, efficient, and able to meet client objectives in a rapidly evolving digital landscape.
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