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Programmatic Analyst Jobs in New York (NOW HIRING)

Programmatic Analyst

New York, NY ยท On-site

$75K - $88K/yr

The New York Times' Advertising team is for a Programmatic Analyst to increase growth of NYT programmatic revenue. You will be the daily contact with supply side partners and support the sales team ...

The New York Times' Advertising team is for a Programmatic Analyst to increase growth of NYT programmatic revenue. You will be the daily contact with supply side partners and support the sales team ...

Senior Analyst, Programmatic

Manhattan, NY ยท On-site

$50K - $90K/yr

Senior Programmatic Analyst - Healthcare Focus Are you a programmatic advertising expert eager to make a significant impact in the dynamic healthcare industry? CMI Media Group, a leading healthcare ...

Senior Analyst, Programmatic

New York, NY ยท On-site

$50K - $90K/yr

Senior Programmatic Analyst - Healthcare Focus Are you a programmatic advertising expert eager to make a significant impact in the dynamic healthcare industry? CMI Media Group, a leading healthcare ...

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Programmatic Analyst information

See New York salary details

$40.5K

$97.5K

$143.9K

How much do programmatic analyst jobs pay per year?

As of Jul 26, 2026, the average yearly pay for programmatic analyst in New York is $97,537.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,500.00 and $126,900.00 per year, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

Programmatic Analysts in media can earn $150,000 or more annually, especially with experience, advanced skills in data analysis, and proficiency in tools like demand-side platforms (DSPs) and data management platforms (DMPs). Senior roles, managerial positions, or those in large media companies tend to have higher compensation levels.

What is a Programmatic Analyst?

A Programmatic Analyst is a digital marketing professional who specializes in managing and optimizing automated ad buying campaigns through programmatic platforms. They analyze data, monitor campaign performance, and make strategic recommendations to maximize return on investment for online advertising efforts. This role involves working with demand-side platforms (DSPs), using audience data, and collaborating with other teams to ensure campaigns meet client objectives. Programmatic Analysts also troubleshoot issues, generate reports, and stay updated on industry trends and technologies.

What jobs pay 500,000 a year in the US?

Programmatic Analysts typically do not earn $500,000 annually; such high salaries are more common in executive roles like CEOs, hedge fund managers, or specialized medical professionals. High-paying jobs often require extensive experience, advanced skills, and sometimes ownership or leadership positions. Compensation at this level is rare outside top executive or highly specialized fields.

What are the key skills and qualifications needed to thrive as a Programmatic Analyst, and why are they important?

To thrive as a Programmatic Analyst, you need strong analytical skills, a background in digital marketing or advertising, and proficiency in data interpretation, often supported by a relevant degree. Familiarity with programmatic platforms (such as DV360, The Trade Desk), ad servers, and analytics tools like Google Analytics is typically required. Attention to detail, problem-solving abilities, and effective communication help analysts excel when optimizing campaigns and collaborating with stakeholders. These skills ensure campaigns are data-driven, efficient, and able to meet client objectives in a rapidly evolving digital landscape.

What jobs make $1,000,000 a year?

Programmatic Analysts typically do not earn $1,000,000 annually; such high salaries are usually associated with top executives, successful entrepreneurs, or highly specialized roles in finance, technology, or investment banking. Achieving this level often requires extensive experience, advanced skills, and significant performance-based bonuses or equity compensation.

What are some of the main challenges a Programmatic Analyst faces when optimizing digital advertising campaigns?

Programmatic Analysts often encounter challenges such as interpreting large volumes of data to identify actionable insights, adapting to rapidly changing ad tech platforms, and balancing client goals with budget constraints. They must continuously monitor campaign performance and make quick adjustments to targeting, bidding strategies, or creatives to maximize ROI. Collaboration with account managers, data scientists, and creative teams is crucial to ensure campaign objectives are met and to troubleshoot issues as they arise.

What does a programmatic analyst do?

A programmatic analyst is responsible for managing and optimizing digital advertising campaigns through automated platforms. They analyze data, develop strategies, and use tools like demand-side platforms (DSPs) to improve ad performance and efficiency. Strong analytical skills and knowledge of digital marketing are essential for this role.
What are popular job titles related to Programmatic Analyst jobs in New York? For Programmatic Analyst jobs in New York, the most frequently searched job titles are:
What job categories do people searching Programmatic Analyst jobs in New York look for? The top searched job categories for Programmatic Analyst jobs in New York are:
What cities in New York are hiring for Programmatic Analyst jobs? Cities in New York with the most Programmatic Analyst job openings:
Infographic showing various Programmatic Analyst job openings in New York as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $97,537 per year, or $46.9 per hour.
Programmatic Analyst

Programmatic Analyst

The New York Times

New York, NY โ€ข On-site

$75K - $88K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago


Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.
Job Description
The New York Times' Advertising team is for a Programmatic Analyst to increase growth of NYT programmatic revenue. You will be the daily contact with supply side partners and support the sales team in programmatic conversations.
About the Role
You will be a subject matter expert and programmatic sales specialist for the NYT data ad products, and be able to partner with Business Analytics to provide accurate and frequent analysis of programmatic optimizations and opportunities. This is a hybrid role based in our New York headquarters, VP of Revenue Operations. You can typically expect to be in the office 3 days per week.
Responsibilities:
  • You will manage the daily programmatic platform management and operations, which include rule and deal optimizations, ad quality enforcement, and troubleshooting.
  • Assist the sales and planning teams with deal creation and health checks to ensure ideal performance.
  • Partner with the Sales team to help assist and recommend programmatic inventory and targeting solutions.
  • Maintain our relationships with ad exchanges and supply side platforms (SSPs).
  • Be an internal expert on programmatic business trends, new technologies and best practices.
  • Special focus on deploying and maintaining programmatic technology solutions by testing partner's header bidding, price rules, and deal capabilities.
  • Browse the content on our site frequently to ensure our client's ads are delivering as expected.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:
  • BA or BS degree
  • 2+ years of experience in digital advertising or media
  • 1+ years working with DMPs, ad exchanges, agency trading desks, DSPs and supply-side platforms (SSPs)
  • Experience with reporting and data visualization tools such as; Tableau, Double Verify, Mode, or STAQ

Preferred Qualifications:
  • Experience working in a high functioning team environment
  • Knowledgeable with ad tech landscape including survey, data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting, cookie matching, and platforms beyond desktop (mobile, video, social)

REQ-020397
The annual base pay range for this role is between:
$75,000-$88,000 USD
Additional Compensation and Benefits
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
Candidate Use of GenAI Tools
We're excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.
If you're an Engineering candidate, we'll let you know what specific GenAI tools you are permitted to use for your technical assessment.
The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)'s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
For information about The New York Times' privacy practices for job applicants click here.
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