Product Lifecycle Manager Jobs in Minnesota (NOW HIRING)

Known for some of our larger brands - Wave Armor, Otter Outdoors, Beavertail, and Rhino Tuff Tanks - we are a 31 year old international company located in a small town, and we are booming with growth. This family owned, face paced, company is looking for career-oriented, self-motivated and positive team players to help lead our growth. We appreciate an "I Can" attitude, a willingness to pick up a shovel and enjoy a simplistic "mundane" task today and a challenging and creative one tomorrow, and understand they all need to get done. Rhino is a place for people who care about their work, care about their co-workers and know how to have fun! We have a passion to be the best in an environment that fosters growth. Every day we embrace challenges and celebrate achievements! We are committed to employee success and support a core set of values and behaviors that reward and recognize your efforts and talent. Check out our website at www.rhinomade.com!
Position Summary

The Product Manager - RTT (Rhino Tuff Tanks) is responsible for developing product expertise, identifying market opportunities, driving new product development, and leading cross-functional projects that support the growth of the RTT product portfolio.

This position serves as the internal product champion for Rhino Tuff Tanks and works closely with Sales, Engineering, Operations, Customer Service, and key channel partners to identify opportunities, prioritize initiatives, and bring new products to market.

The Product Manager is responsible for ensuring RTT remains competitive, innovative, and aligned with market needs.

Key Responsibilities

Product Strategy & Portfolio Management

• Develop and maintain expert-level knowledge of the RTT product portfolio.
• Monitor industry trends, customer needs, and competitive offerings.
• Identify market gaps and opportunities for product expansion.
• Develop product roadmaps and recommend portfolio priorities.
• Evaluate product lifecycle performance and recommend improvements.

New Product Development

• Identify and evaluate new product opportunities.
• Develop business cases for product development projects.
• Gather and organize customer, distributor, and rep feedback.
• Work closely with Engineering to define product requirements.
• Lead cross-functional project teams through development and launch.
• Ensure projects remain on schedule and aligned with business objectives.

Market & Competitive Analysis

• Monitor competitive products, pricing, and market positioning.
• Conduct ongoing market research.
• Evaluate emerging opportunities and threats.
• Support strategic recommendations regarding product positioning and future development.

Forecasting & Product Planning

• Support annual and quarterly forecasting activities.
• Work with sales representatives and distribution partners to understand market demand.
• Assist with inventory planning and product availability initiatives.
• Identify trends that impact product demand and future development priorities.

Cross-Functional Leadership

• Coordinate activities across Engineering, Operations, Sales, Customer Service, and Supply Chain.
• Lead project meetings and maintain project timelines.
• Remove obstacles that delay execution.
• Ensure alignment between business priorities and product development efforts.

Required Qualifications

• Bachelor's degree in business, Engineering, Marketing, or Operations, or equivalent experience.
• 2+ years of experience in product management, product development, project management, technical sales, application engineering, or a related industrial business function.
• Strong organizational and project management skills.
• Strong analytical and problem-solving capabilities.
• Effective verbal and written communication skills.
• Proficiency with Microsoft Office, including Excel.
• Ability to coordinate cross-functional initiatives and drive projects to completion.

Preferred Qualifications

• Experience in fluid power, fluid distribution, petroleum equipment, industrial storage, tank systems, process equipment, or related industrial markets.
• Experience working with manufacturers' representatives, distributors, or industrial sales channels.
• Experience supporting new product development projects.
• Manufacturing environment experience.
• ERP system experience.
• Exposure to forecasting, inventory planning, or product lifecycle management.

Success Measures

Year One

• Establish and maintain an RTT product roadmap.
• Implement a structured process for evaluating new product opportunities.
• Successfully launch identified product development initiatives.
• Improve visibility into market opportunities and competitive activity.
• Strengthen forecasting discipline and demand visibility.
• Improve coordination between Sales, Engineering, and Operations.
• Build RTT product expertise across the organization.

Ideal Candidate Profile

The ideal candidate is naturally curious, organized, and passionate about products. They enjoy identifying opportunities, solving problems, and leading projects from concept through execution.

They are comfortable working across departments, gathering input from customers and channel partners, and translating market needs into actionable product initiatives.

Most importantly, they are someone who sees an opportunity in the market and takes ownership of moving it from idea to implementation.

PHYSICAL REQUIREMENTS

• Ability to sit or stand for extended periods of time.
• Ability to walk about the facility as needed.
• Comfort and ability to be exposed to shop elements such as noise, dust, odors, heat and cold.