Practice Development Manager Jobs in Virginia (NOW HIRING)

Benefits:

• 401(k)
• 401(k) matching
• Company parties
• Competitive salary
• Dental insurance
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Wellness resources
• Vision insurance

About Buzz Franchise Brands
At Buzz Franchise Brands, we build companies that get people talking. Were a team of smart, entrepreneurial doers who take bold ideas and turn them into thriving national brands including Pool Scouts, British Swim School, Home Clean Heroes, and Wonderly Lights. Our digital presence plays a major role in fueling that growth, especially through strong website performance and a powerful HubSpot ecosystem.
Position Overview
Were looking for a Web Development Manager who blends technical expertise with a strong eye for user experience, data flow, and systems reliability. Across all Buzz brands, our websites and HubSpot platform are central to franchise lead generation and this role ensures those channels work together seamlessly.
Youll lead development, maintain secure and scalable systems, and take full ownership of our third-party integrations, from HubSpot to operational platforms, marketing tools, data systems, and beyond. This role requires someone who can architect solutions, solve problems proactively, and create clean processes that help our teams move faster.
Key Responsibilities:
Web Development & User Experience

• Lead the development, optimization, and maintenance of all consumer-facing brand websites, corporate websites, and franchise development websites.
• Ensure an intuitive, fast, conversion-focused user experience because website performance directly powers our franchise lead generation engine.
• Oversee code quality, architecture decisions, accessibility scans/practices/maintenance, and deployment workflows.
• Partner with Digital Marketing, Brand, and Analytics teams to improve funnels, landing pages, and conversion paths.

HubSpot, Integrations & Lead Flow

• Own the integration between websites, HubSpot, and digital advertising platforms ensuring accurate tracking, routing, attribution, and reporting.
• Manage all HubSpot-related forms, APIs, data models, workflows, and automated lead flows.
• Ensure our HubSpot instance remains healthy, scalable, well-governed, and aligned with each brands goals.
• Partner with Digital Marketing and Analytics teams to enhance HubSpots data integration with Tableau.
• Oversee the setup, configuration, and governance of Google Tag Manager (GTM) containers across all brands, ensuring accurate and consistent tracking.
• Implement and maintain server-side tagging environments to improve data accuracy, privacy compliance, and page performance.
• Ensure proper governance and QA of tracking tags, triggers, variables, and events for both web and advertising platforms.

Third-Party Integrations

• Serve as the primary owner of all third-party integrations across the Buzz digital ecosystem, including:
  • Website host providers
  • Marketing and automation platforms
  • CRM functions within HubSpot
  • Advertising and analytics tools
  • Operational systems (POS, booking, scheduling, or brand-specific tools)
  • Vendor-provided APIs and partner technologies
• Evaluate, implement, and optimize third-party tools to support lead generation, operational efficiency, and brand experience.
• Oversee integration design, testing, performance, version control, and compatibility as platforms evolve.
• Maintain technical documentation, security reviews, and data-handling standards for all integrations.
• Lead vendor coordination including troubleshooting, roadmap alignment, contract awareness, and escalation when integrations fail or degrade.
• Ensure integrations are resilient, secure, and scalable for multi-brand growth.
• Manage data and tracking integrations related to GTM, server-side tagging, and analytics platforms, ensuring accuracy across all systems.

Security, Systems Administration & Infrastructure

• Serve as security lead for web platforms, with responsibility for SSL/TLS, access controls, monitoring, and patching.
• Oversee hosting infrastructure, DNS, uptime monitoring, backups, and disaster recovery planning along with our host providers.
• Administer permissions and roles across all connected systems and integrations.
• Drive performance optimizations that support reliability and scalability across Buzz's brand portfolio.

RACI Documentation & Escalation Planning

• Build and maintain RACI frameworks for systems, integrations, and operational responsibilities.
• Establish clear escalation paths for outages, integration failures, security incidents, or vendor issues.
• Ensure internal teams and external partners know who owns what, at every stage as it relates to systems.

Project Management

• Oversee technical web and integration projects, holding third-party vendors accountable with clear scopes, expectations, and communication.
• Help prioritize development and integration enhancements in alignment with business needs.
• Manage vendor deliverables and ensure timely execution of initiatives.

Team Collaboration & Leadership

• Foster collaborative problem-solving across the internal team and third-party vendors.
• Support long-term digital planning and cross-brand consistency.

Qualifications:
Required

• 57 years of web development experience, with strong front-end and back-end capabilities.
• Hands-on experience integrating HubSpot with websites, APIs, forms, automation, and ad platforms.
• Strong background in managing numerous third-party integrations and SaaS tools.
• Solid understanding of UX principles that support conversion and lead generation.
• Familiarity with tracking frameworks (UTMs, pixels, tag managers).
• Experience managing Google Tag Manager (GTM), including multi-container environments.
• Working knowledge of server-side tagging and its impact on data accuracy and performance.
• Strong grasp of web security best practices and systems administration.
• Ability to create RACI documents, escalation paths, and process documentation.
• Effective communicator who excels in a fast-moving, entrepreneurial environment.

Preferred

• Experience in franchising, multi-brand, or multi-location environments.
• Knowledge of WordPress or headless CMS architectures.
• Experience with DevOps practices or CI/CD pipelines.
• Experience with Tableau integrations
• Certifications in cloud, security, or project management.

This is a remote position.