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About Us

Tiger Plumbing Heating & Air is a family-owned and operated HVAC and plumbing business that has been proudly serving the greater metro area for over 25 years. Since we opened our doors in 2001, our goal has been to create a different type of business - one that focuses on our customers and delivers terrific services they can depend on.
Job Overview

We are looking for an experienced Part-Time Marketing Manager to oversee and improve the marketing function for our residential HVAC and plumbing company. This role will be responsible for planning, coordinating, executing, and measuring marketing efforts that drive qualified calls, booked jobs, reviews, memberships, repeat customers, and revenue growth.

This is not a basic social media role. We need someone who understands lead-driven marketing and can connect campaigns to real business results. Responsibilities include managing the marketing calendar, coordinating seasonal HVAC and plumbing campaigns, improving Google and local online visibility, supporting review generation, overseeing email/SMS/customer reactivation campaigns, working with vendors, and helping track marketing performance through ServiceTitan or similar reporting tools.

The ideal candidate has experience with home services, local service businesses, or another service-based industry where marketing success is measured by calls, booked appointments, sold jobs, and customer retention. They should be organized, proactive, analytical, and able to turn marketing strategy into consistent weekly and monthly execution.

We offer a flexible, supportive, and casual work environment with room to grow within the company. This position offers scheduling flexibility, weekly pay, and the opportunity to make a direct impact on the company’s growth.

Key Responsibilities

• Develop and manage a monthly marketing calendar for HVAC, plumbing, maintenance memberships, seasonal promotions, customer retention, and slow-period demand generation.
• Plan and execute marketing campaigns across email, SMS, direct mail, social media, website, Google, print, referral programs, and customer follow-up.
• Improve the company’s local online presence, including Google Business Profile, online reviews, local SEO, website content, service pages, landing pages, and calls to action.
• Support customer retention efforts, including maintenance membership promotions, renewal campaigns, unsold estimate follow-up, inactive customer reactivation, seasonal reminders, and repeat-business campaigns.
• Coordinate with outside vendors, including website providers, SEO companies, PPC agencies, direct mail vendors, print shops, designers, media reps, and call-tracking providers.
• Maintain consistent branding, messaging, professionalism, and tone across all marketing materials and customer-facing communication.
• Work with ownership, dispatch, customer service, technicians, and office staff to ensure marketing campaigns align with company capacity, seasonal demand, service goals, and customer experience.
• Track and report marketing performance, including calls by source, booked jobs, lead quality, campaign results, review growth, cost per lead, cost per booked job, and revenue tied to marketing efforts.
• Represent the company at networking events, community events, trade shows, vendor events, and company-sponsored events to help build brand awareness, strengthen local relationships, generate referral opportunities, and support the company’s overall marketing and community presence.

Preferred Qualifications

• 5+ years of marketing experience, preferably in home services, residential services, trades, local service businesses, or another lead-generation-driven industry.
• Experience in HVAC, plumbing, electrical, roofing, garage doors, pest control, or another residential service industry is strongly preferred.
• Proven experience developing and executing marketing strategies that directly support measurable business outcomes, including qualified calls, booked appointments, sold jobs, customer retention, online reviews, memberships, and revenue growth.
• Experience working with CRMs, call tracking systems, marketing dashboards, or field service platforms such as ServiceTitan, Housecall Pro, Jobber, Service Fusion, or similar software.
• Basic working knowledge of Canva, WordPress or other website CMS tools, email/SMS platforms, Google Analytics, Google Search Console, Google Ads reporting, and social media scheduling tools.
• Experience reviewing, managing, or holding accountable outside marketing vendors, including PPC agencies, SEO providers, website companies, direct mail vendors, print shops, designers, media reps, and call-tracking providers.

Required Qualifications

• 3+ years of marketing experience, preferably in a service-based, home-services, trades, or lead-generation business
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; however, proven hands-on experience managing marketing for a home-service, trades, or lead-driven business may be accepted in place of a degree.
• Ability to work independently, bring ideas to the table, and turn marketing strategy into clear weekly and monthly action steps.
• Ability to write clear, professional, customer-facing marketing content for emails, text messages, postcards, flyers, social media posts, website copy, and service promotions.
• Strong understanding of local marketing, including Google Business Profile, online reviews, local SEO, website content, service-area visibility, and customer trust-building.

Schedule & Compensation

This is a part-time position, approximately 20–30 hours per week. Compensation is based on experience, with higher pay considered for candidates with candidates with proven home-services, ServiceTitan, Google Ads, SEO, lead-generation, or similar experience. The compensation range is $40-$50/hour depending on experience, with quarterly performance bonuses awarded for exceeding measured expectations.