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Park Strategies Jobs (NOW HIRING)

Entertainment Places

Director, Park Media

Tampa, FL · On-site

$140 - $210/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Media Strategy & Investment Develop and lead the annual paid media strategy, budget, and investment ... Theme park, attraction, hospitality, or entertainment industry experience preferred. * Deep ...

SeaWorld Parks & Entertainment

Director, Park Media

San Diego, CA · On-site

$100K - $110K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Essential Duties and Responsibilities Media Strategy & Investment * Develop and lead the annual ... Theme park, attraction, hospitality, or entertainment industry experience preferred. Knowledge ...

Urban Air Adventure Park

Park Lead

Kennesaw, GA · On-site

$37K - $48K/yr

This role provides overall leadership, supervision, and direction on strategic initiatives and ... The Dallas-based entertainment company pioneered the indoor adventure park concept and is the ...

SeaWorld

Director, Park Media

Busch, AR

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Media Strategy & Investment * Develop and lead the annual paid media strategy, budget, and ... Theme park, attraction, hospitality, or entertainment industry experience preferred. * Deep ...

SeaWorld Parks & Entertainment

Director, Park Media

Tampa, FL · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Media Strategy & Investment * Develop and lead the annual paid media strategy, budget, and ... Theme park, attraction, hospitality, or entertainment industry experience preferred. * Deep ...

National Park Service

Park Ranger (Interpretation)

Arco, ID · On-site +1

$19.52 - $38.45/hr

Coordinate, develop and/or lead digital strategies and efforts to implement and sustain exiting/new ... This experience includes activities such as: park guide or tour leader, law enforcement or ...

The City of West Monroe

Park Maintenance

West Monroe, LA · On-site

$12 - $13/hr

Sound knowledge of safety measures and risk management strategies * Organizational and time management skills Physical Requirements & Working Conditions: * Capable of performing physical labor, some ...

The City of West Monroe

Park Maintenance

West Monroe, LA · On-site

$12 - $13/hr

Sound knowledge of safety measures and risk management strategies * Organizational and time management skills Physical Requirements & Working Conditions: * Capable of performing physical labor, some ...

SeaWorld

Director, Park Media

Newberry Springs, CA

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Essential Duties and Responsibilities Media Strategy & Investment * Develop and lead the annual ... Theme park, attraction, hospitality, or entertainment industry experience preferred. Knowledge ...

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Park Strategies information

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How much do park strategies jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for park strategies in the United States is $22.98, according to ZipRecruiter salary data. Most workers in this role earn between $18.99 and $26.92 per hour, depending on experience, location, and employer.

What is the difference between Park Strategies vs Park Planner?

AspectPark StrategiesPark Planner
Required CredentialsTypically requires a background in marketing, communications, or public relationsRequires degrees in urban planning, landscape architecture, or related fields
Work EnvironmentOffice-based, often involving strategic meetings and client interactionsFieldwork and office work, focusing on design and planning
Industry UsageUsed in marketing, branding, and strategic development for parks and recreationUsed in urban development, landscape architecture, and public planning

Park Strategies professionals focus on marketing, branding, and strategic planning for parks and recreation projects, while Park Planners are involved in designing and planning park layouts and urban green spaces. Both roles are essential in the development and promotion of park projects but differ in their core responsibilities and required expertise.

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Park Strategies jobs near you
Infographic showing various Park Strategies job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution, with an average salary of $47,805 per year, or $23 per hour.

Director, Park Media

SeaWorld Parks & Entertainment

San Antonio, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Job description

At SeaWorld, we're passionate about caring for animals. In fact, we've already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We're seeking enthusiastic, dedicated, and hard-working individuals to become our Ambassadors. Join us and play an important part on our incredible team!
Director, Park Media
The Director of Park Media is responsible for leading the development and execution of paid media strategy, driving attendance, revenue, and brand awareness through a data-driven, integrated marketing approach. This role owns media planning, investment, and measurement across digital and traditional channels, and leads a team responsible for delivering marketing programs from strategy through execution - including content, promotional partnerships, and creative production that support the paid media plan.
This individual serves as the park's media and marketing execution expert, partnering closely with Marketing, Finance, Revenue Management, Consumer Insights, Sales, Digital, and Executive Leadership to ensure marketing investments align with business priorities and deliver measurable results.
Essential Duties and Responsibilities
Media Strategy & Investment
  • Develop and lead the annual paid media strategy, budget, and investment allocation across TV, radio, OOH, print, direct mail, paid search, social, CTV/OTT, streaming, digital audio, programmatic, and emerging platforms.
  • Balance upper-funnel brand building with lower-funnel demand generation across the full customer journey.
  • Partner with agency teams on planning, negotiation, and performance optimization.
  • Build forecasting models and measurement frameworks (attribution, incrementality, MMM) to guide investment decisions.

Integrated Marketing Execution
  • Lead a team responsible for the full range of marketing execution that supports media performance - content and social channels, promotional partnerships, and creative/design output - ensuring consistency across paid, owned, and earned channels.
  • Direct campaign planning and channel strategy in support of seasonal initiatives, promotional calendars, and major park priorities.
  • Champion a test-and-learn culture across audiences, creative, messaging, and channels.

Data, Measurement & Reporting
  • Monitor KPIs including attendance, admissions revenue, ROAS, CAC, LTV, and incremental revenue.
  • Build executive dashboards that communicate marketing effectiveness and optimization opportunities.
  • Partner with CRM and Consumer Insights to leverage first-party data for targeting and personalization.

Team & Stakeholder Leadership
  • Lead, mentor, and develop a marketing team spanning media, content, and partnerships functions, fostering accountability and professional growth.
  • Manage relationships with agency, publisher, and technology partners, holding them accountable for performance and innovation.
  • Present strategic recommendations and results to senior leadership.
  • Stay current on media innovation, AI-enabled marketing, privacy regulation, and measurement practices.
  • Perform other duties as assigned.

Qualifications
Education
  • Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related field.
  • MBA or Master's degree preferred.

Experience
  • 7-10+ years of progressive experience in integrated media and performance marketing.
  • 5+ years managing and developing high-performing marketing teams.
  • Proven success managing multi-million-dollar budgets and delivering measurable growth.
  • Experience with marketing analytics, attribution, forecasting, and measurement frameworks.
  • Theme park, attraction, hospitality, or entertainment industry experience preferred.
  • Strong experience managing agency relationships and leading cross-functional marketing initiatives.

Knowledge, Skills & Abilities
  • Deep knowledge of the omnichannel media ecosystem alongside a strong understanding of content, social, and partnership marketing.
  • Financial acumen managing large budgets and optimizing ROI.
  • Strategic thinker balancing brand building with short-term performance.
  • Strong analytical, decision-making, and communication skills, with the ability to translate data into business recommendations.
  • Work regularly Monday through Friday, with the availability to include weekends, evenings and holidays, based on business need. Occasional travel may be required.

The perks of the position:
  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan

EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

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