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Paid Search Manager Jobs in Indiana (NOW HIRING)

IvyPanda

PPC specialist (remote)

Gary, IN · Remote

Experience with optimization, management, and creation of PPC campaigns * Ability to interpret and effectively work with Google Analytics and other web analytics data * Understanding of HTML and SEO ...

IvyPanda

PPC specialist (remote)

Gary, IN · On-site +1

Experience with optimization, management, and creation of PPC campaigns * Ability to interpret and effectively work with Google Analytics and other web analytics data * Understanding of HTML and SEO ...

Ten Adams

Paid Media Director

Evansville, IN · On-site +1

Reporting to the VP Performance, you'll own paid media strategy, lead the team, and manage our ... Advanced knowledge across all paid media channels - traditional, paid search, paid social ...

Ten Adams

Paid Media Director

Evansville, IN · On-site

Reporting to the VP Performance, you'll own paid media strategy, lead the team, and manage our ... Advanced knowledge across all paid media channels - traditional, paid search, paid social ...

Viktor

Performance Marketing Lead (Google Ads)

Warsaw, IN · On-site

$120 - $180/hr

The Short Version You own Google as a paid acquisition channel for Viktor. Search, Performance Max ... You'll also manage the Google Specialist: you set the playbook and the bar, they run the account ...

LHH US

Accounting Manager

Indianapolis, IN · Remote

$100K - $125K/yr

PTO and paid holidays * Discretionary annual bonus * Stable workload with ~40-hour weeks most of ... year Search managed by: Kyle Cheverko Equal Opportunity Employer/Veterans/Disabled Military ...

LHH US

Accounting Manager

Indianapolis, IN · Remote

$100K - $125K/yr

PTO and paid holidays * Discretionary annual bonus * Stable workload with ~40-hour weeks most of ... year Search managed by: Kyle Cheverko Equal Opportunity Employer/Veterans/Disabled Military ...

Hospitality Pro Search

Be Seen First

High Volume Restaurant and Bar Needs General Manager

Indianapolis, IN · On-site

$65K - $100K/yr

Restaurant General Managers needed for growing Restaurant Group in the Indianapolis region. The ... paid time off, bonus * Growth opportunities * PTO * 401k Company Description Hospitality Pro Search ...

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All JobsPaid Search JobsPaid Search Manager JobsPaid Search Manager Jobs in Indiana

Paid Search Manager information

See Indiana salary details

$30.9K

$71.8K

$105.1K

How much do paid search manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for paid search manager in Indiana is $71,843.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,400.00 and $87,100.00 per year, depending on experience, location, and employer.

What is a paid search manager?

A Paid Search Manager is a marketing professional responsible for managing and optimizing pay-per-click (PPC) advertising campaigns, primarily on platforms like Google Ads and Bing Ads. Their role involves keyword research, ad creation, budget management, and analyzing campaign performance to maximize return on investment. Paid Search Managers work closely with other marketing teams to align paid search strategies with broader business goals and ensure campaigns reach the right audience. They also stay up-to-date with the latest trends and best practices in digital advertising to maintain a competitive edge.

What is a paid search manager?

A paid search manager is in charge of implementing a pay-per-click (PPC) campaign for an organization. Your job duties include working with the marketing team to develop effective PPC strategies to drive more web traffic to the organization’s website, product landing page, or campaign asset. For this career, you need extensive experience with search engine marketing (SEM), social media marketing, and web analysis tools, like Google analytics. Additional qualifications include strong analytical, communication, and research skills as well as an intuitive familiarity with relevant industry software.

What are the key skills and qualifications needed to thrive as a paid search manager?

To thrive as a Paid Search Manager, you need expertise in digital marketing, data analysis, and campaign optimization, usually backed by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Microsoft Advertising, Google Analytics, and certification in search engine marketing tools is essential. Strong analytical thinking, attention to detail, and effective communication skills help you stand out in this role. These skills are vital for creating high-performing campaigns that maximize ROI and align digital strategies with business goals.

What are some common challenges a paid search manager faces when optimizing large-scale campaigns?

Paid Search Managers working with large-scale campaigns often encounter challenges such as efficiently managing complex account structures, tracking performance across multiple platforms, and allocating budgets to maximize ROI. Balancing automation tools with manual optimizations is crucial, as is staying updated with ever-changing platform algorithms and policies. Strong collaboration with creative, analytics, and client teams is essential to align campaign goals and quickly adapt strategies based on data-driven insights.

What is the difference between Paid Search Manager vs PPC Specialist?

AspectPaid Search ManagerPPC Specialist
ResponsibilitiesOversees entire paid search campaigns, manages teams, develops strategies, and analyzes performance metrics.Executes specific PPC campaigns, manages ad groups, keywords, and ad copy, and monitors daily performance.
Required SkillsStrategic planning, team leadership, data analysis, and campaign optimization.Keyword research, ad creation, bid management, and performance tracking.
CertificationsGoogle Ads Certification, Bing Ads Certification, and analytics certifications.Google Ads Certification and relevant PPC training.
Work EnvironmentTypically in digital marketing teams within agencies or in-house marketing departments.Often in marketing teams, focusing on campaign execution and optimization.

The Paid Search Manager focuses on strategic oversight and team management of paid search campaigns, while the PPC Specialist handles the day-to-day execution and optimization of individual campaigns. Both roles require similar certifications and skills, but differ in scope and responsibilities.

More about Paid Search Manager jobs

What are the most commonly searched types of Paid Search jobs in Indiana?

The most popular types of Paid Search jobs in Indiana are:

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For Paid Search Manager jobs in Indiana, the most frequently searched job titles are:

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The top searched job categories for Paid Search Manager jobs in Indiana are:

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Cities in Indiana with the most Paid Search Manager job openings:

Paid Search Manager jobs near you
Infographic showing various Paid Search Manager job openings in Indiana as of August 2026, with employment types broken down into 100% Full Time. Highlights an 49% In-person, and 51% Remote job distribution, with an average salary of $71,843 per year, or $34.5 per hour.

Performance Marketing & SEO Specialist

Trends International LLC

Indianapolis, IN • On-site

Other

Posted 14 days ago

Key responsibilities

  • Manage and optimize paid search campaigns across platforms such as Google Ads, Microsoft/Bing Ads, Criteo, and Meta to drive revenue and ROAS.

  • Oversee affiliate partnerships by recruiting, activating, and managing relationships with affiliate networks like Rakuten to maximize revenue and customer acquisition.

  • Own and execute the SEO strategy, including technical SEO, on-page optimization, and content planning to improve organic search rankings and traffic.

Job description

AllPosters.com is hiring a Performance Marketing & SEO Specialist to take our brand to the next level! AllPosters.com, owned by Trends International LLC, is your one-stop shop for all pop-culture self expression. Our products go beyond just posters - we offer self expression to our customers through bookmarks, stickers and calendars as well. Whether your thing is Spiderman, NFL, Mickey Mouse, or K-Pop Demon Hunters, we have it all!


The Performance Marketing & SEO Specialist is responsible for driving qualified traffic and revenue for AllPosters.com through paid search, affiliate partnerships, and organic search. This role manages day-to-day execution across Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversees affiliate relationships on platforms such as Rakuten, and owns the technical and content SEO roadmap. The ideal candidate is analytically rigorous, self-directed, and passionate about connecting the right audience to the right product at every stage of the purchase funnel.


This role reports on-site to our Indianapolis facility Monday-Friday.


General Responsibilities:

Paid Search Management (Google, Microsoft/Bing, Criteo, Meta)

  • Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiency
  • Own campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targeting
  • Monitor and manage daily, monthly, and annual budgets; flag pacing issues and reallocate spend to maximize return
  • Write and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion rates
  • Conduct ongoing search term analysis, negative keyword management, and competitive research
  • Produce regular performance reports and translate data into clear recommendations for leadership
  • Stay current on platform updates, beta features, and industry best practices across all paid channels

Affiliate Partner Management 

  • Manage AllPosters’ affiliate program on Rakuten and other relevant networks, including publisher recruitment, activation, and relationship management
  • Negotiate commission structures, promotional placements, and exclusive offers with key affiliate partners
  • Monitor affiliate performance, identify top and underperforming partners, and optimize the program for revenue and margin
  • Ensure affiliate creative assets, product feeds, and tracking links are accurate, current, and compliant 
  • Identify and onboard new affiliate partners that align with brand and audience strategy 
  • Report on affiliate program KPIs including revenue, new customer acquisition, and cost-per-acquisition 

Search Engine Optimization (SEO)

  • Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategy
  • Conduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intent
  • Audit and improve site architecture, internal linking, metadata, page speed, and crawlability in partnership with the web/development team
  • Develop and execute a content SEO plan that drives organic rankings for priority categories and products
  • Monitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trends
  • Identify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gaps
  • Stay informed on Google algorithm updates and adapt strategy accordingly

Performance Reporting & Cross-Channel Collaboration

  • Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIs
  • Collaborate with the Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are aligned
  • Partner with the creative and content teams to brief assets needed for paid and organic initiatives
  • Share insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunities

Tools, Automation & Process Improvement

  • Maintain data accuracy and feed implementation across platforms & find ways to optimize at scale
  • Develop scalable processes for content creation, deployment, and reporting


Skills and Abilities:

  • Deep hands-on experience with Google Ads and Microsoft Ads campaign management
  • Familiarity with Criteo and Meta Ads; experience with shopping/product feed campaigns
  • Working knowledge of affiliate marketing platforms, particularly Rakuten Advertising
  • Solid SEO foundation spanning technical, on-page, and content disciplines
  • Strong analytical ability; comfortable pulling and interpreting data from GA4, Google Search Console, and ad platforms
  • Detail-oriented with strong organizational and prioritization skills
  • Effective communicator who can translate performance data into a clear business narrative
  • Knowledge of licensed consumer products or high-SKU ecommerce a plus
  • Ability to connect marketing, product, and customer behavior into one narrative
  • Excellent communication skills, simplifying complex insights
  • Strong organizational and prioritization skills in a fast-paced environment
  • Deep awareness of pop culture, trends, and licensed product opportunities


Education/Experience:

  • Bachelor’s degree in Marketing, Business, Communications or related field
  • 3–5+ years of hands-on paid search experience; agency or in-house ecommerce background preferred
  • Experience working with product data feeds and shopping campaigns
  • Proficiency in Paid search platforms (Google Ads, Bing Ads, Meta Ads)
  • Proficiency in Google Analytics 4, Google Search Console, and Botify
  • Google Ads certification a plus
  • Ecommerce merchandising or product strategy
  • Experience in licensed consumer products or high-SKU ecommerce strongly preferred
  • Ability to leverage technology to gain efficiency
  • Comfort using AI-powered tools (e.g., Claude, ChatGPT) to accelerate research, content drafting, campaign ideation, and reporting workflows


Physical Requirements:

  • This role requires communicating effectively in person, by phone, and electronically
  • This role requires navigation of multiple screens for several hours at a time
  • This role requires observing and comprehending various data and communications, many times with colorful hues and contrast


Apply