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Paid Search Director Jobs in Indiana (NOW HIRING)

Ten Adams

Paid Media Director

Evansville, IN · On-site +1

The Role As Paid Media Director at Ten Adams, you'll lead paid media planning, execution and ... Advanced knowledge across all paid media channels - traditional, paid search, paid social ...

Ten Adams

Paid Media Director

Evansville, IN · On-site

The Role As Paid Media Director at Ten Adams, you'll lead paid media planning, execution and ... Advanced knowledge across all paid media channels - traditional, paid search, paid social ...

Viktor

Performance Marketing Lead (Google Ads)

Warsaw, IN · On-site

$120 - $180/hr

Who You Are * 4-8 years running paid search, with deep Google Ads experience for B2B SaaS or AI. Pipeline-accountable. * Direct media buyer at scale. You've worked directly on acquisition campaigns ...

Newfields

Director of Marketing

Indianapolis, IN · On-site

$85K - $95K/yr

Campaign Management • Lead integrated marketing campaigns across paid, owned, earned, and shared ... , SEM, and audience acquisition efforts. • Develop performance measurement frameworks and ...

The MJ Companies

Director of Marketing

Carmel, IN · On-site

The Director of Marketing is an experienced B2B marketing leader who is equally comfortable setting ... SEO/SEM tools (e.g., SEMrush, Google Search Console), Google Analytics, and paid digital ...

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All JobsPaid Search JobsPaid Search Director JobsPaid Search Director Jobs in Indiana

Paid Search Director information

See Indiana salary details

$29K

$166.1K

$240.7K

How much do paid search director jobs pay per year?

As of Sep 4, 2026, the average yearly pay for paid search director in Indiana is $166,078.00, according to ZipRecruiter salary data. Most workers in this role earn between $92,300.00 and $240,700.00 per year, depending on experience, location, and employer.

What is the difference between Paid Search Director vs Paid Search Manager?

AspectPaid Search DirectorPaid Search Manager
ResponsibilitiesOversees overall paid search strategy, manages teams, and aligns campaigns with business goals.Executes paid search campaigns, manages day-to-day operations, and optimizes ad performance.
Required SkillsStrategic planning, leadership, advanced analytics, and industry knowledge.Campaign management, keyword research, bid management, and reporting skills.
Experience & CertificationsExperience in digital marketing, Google Ads certifications, leadership experience.

The Paid Search Director focuses on strategic oversight and leadership, while the Paid Search Manager handles campaign execution and optimization. Both roles require strong industry knowledge and certifications, but the director's role is more strategic and managerial, whereas the manager's role is more tactical and operational.

What are the most commonly searched types of Paid Search jobs in Indiana?

The most popular types of Paid Search jobs in Indiana are:

What cities in Indiana are hiring for Paid Search Director jobs?

Cities in Indiana with the most Paid Search Director job openings:

Paid Search Director jobs near you
Infographic showing various Paid Search Director job openings in Indiana as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 20% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $166,078 per year, or $79.8 per hour.

Performance Marketing & SEO Specialist

Trends International LLC

Indianapolis, IN • On-site

Other

Posted 14 days ago

Key responsibilities

  • Manage and optimize paid search campaigns across platforms such as Google Ads, Microsoft/Bing Ads, Criteo, and Meta to drive revenue and ROAS.

  • Oversee affiliate partnerships by recruiting, activating, and managing relationships with affiliate networks like Rakuten to maximize revenue and customer acquisition.

  • Own and execute the SEO strategy, including technical SEO, on-page optimization, and content planning to improve organic search rankings and traffic.

Job description

AllPosters.com is hiring a Performance Marketing & SEO Specialist to take our brand to the next level! AllPosters.com, owned by Trends International LLC, is your one-stop shop for all pop-culture self expression. Our products go beyond just posters - we offer self expression to our customers through bookmarks, stickers and calendars as well. Whether your thing is Spiderman, NFL, Mickey Mouse, or K-Pop Demon Hunters, we have it all!


The Performance Marketing & SEO Specialist is responsible for driving qualified traffic and revenue for AllPosters.com through paid search, affiliate partnerships, and organic search. This role manages day-to-day execution across Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversees affiliate relationships on platforms such as Rakuten, and owns the technical and content SEO roadmap. The ideal candidate is analytically rigorous, self-directed, and passionate about connecting the right audience to the right product at every stage of the purchase funnel.


This role reports on-site to our Indianapolis facility Monday-Friday.


General Responsibilities:

Paid Search Management (Google, Microsoft/Bing, Criteo, Meta)

  • Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiency
  • Own campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targeting
  • Monitor and manage daily, monthly, and annual budgets; flag pacing issues and reallocate spend to maximize return
  • Write and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion rates
  • Conduct ongoing search term analysis, negative keyword management, and competitive research
  • Produce regular performance reports and translate data into clear recommendations for leadership
  • Stay current on platform updates, beta features, and industry best practices across all paid channels

Affiliate Partner Management 

  • Manage AllPosters’ affiliate program on Rakuten and other relevant networks, including publisher recruitment, activation, and relationship management
  • Negotiate commission structures, promotional placements, and exclusive offers with key affiliate partners
  • Monitor affiliate performance, identify top and underperforming partners, and optimize the program for revenue and margin
  • Ensure affiliate creative assets, product feeds, and tracking links are accurate, current, and compliant 
  • Identify and onboard new affiliate partners that align with brand and audience strategy 
  • Report on affiliate program KPIs including revenue, new customer acquisition, and cost-per-acquisition 

Search Engine Optimization (SEO)

  • Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategy
  • Conduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intent
  • Audit and improve site architecture, internal linking, metadata, page speed, and crawlability in partnership with the web/development team
  • Develop and execute a content SEO plan that drives organic rankings for priority categories and products
  • Monitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trends
  • Identify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gaps
  • Stay informed on Google algorithm updates and adapt strategy accordingly

Performance Reporting & Cross-Channel Collaboration

  • Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIs
  • Collaborate with the Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are aligned
  • Partner with the creative and content teams to brief assets needed for paid and organic initiatives
  • Share insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunities

Tools, Automation & Process Improvement

  • Maintain data accuracy and feed implementation across platforms & find ways to optimize at scale
  • Develop scalable processes for content creation, deployment, and reporting


Skills and Abilities:

  • Deep hands-on experience with Google Ads and Microsoft Ads campaign management
  • Familiarity with Criteo and Meta Ads; experience with shopping/product feed campaigns
  • Working knowledge of affiliate marketing platforms, particularly Rakuten Advertising
  • Solid SEO foundation spanning technical, on-page, and content disciplines
  • Strong analytical ability; comfortable pulling and interpreting data from GA4, Google Search Console, and ad platforms
  • Detail-oriented with strong organizational and prioritization skills
  • Effective communicator who can translate performance data into a clear business narrative
  • Knowledge of licensed consumer products or high-SKU ecommerce a plus
  • Ability to connect marketing, product, and customer behavior into one narrative
  • Excellent communication skills, simplifying complex insights
  • Strong organizational and prioritization skills in a fast-paced environment
  • Deep awareness of pop culture, trends, and licensed product opportunities


Education/Experience:

  • Bachelor’s degree in Marketing, Business, Communications or related field
  • 3–5+ years of hands-on paid search experience; agency or in-house ecommerce background preferred
  • Experience working with product data feeds and shopping campaigns
  • Proficiency in Paid search platforms (Google Ads, Bing Ads, Meta Ads)
  • Proficiency in Google Analytics 4, Google Search Console, and Botify
  • Google Ads certification a plus
  • Ecommerce merchandising or product strategy
  • Experience in licensed consumer products or high-SKU ecommerce strongly preferred
  • Ability to leverage technology to gain efficiency
  • Comfort using AI-powered tools (e.g., Claude, ChatGPT) to accelerate research, content drafting, campaign ideation, and reporting workflows


Physical Requirements:

  • This role requires communicating effectively in person, by phone, and electronically
  • This role requires navigation of multiple screens for several hours at a time
  • This role requires observing and comprehending various data and communications, many times with colorful hues and contrast


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