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Optimization Manager Jobs in Virginia (NOW HIRING)

Workshop Digital

SEO Manager

Richmond, VA · On-site

$70K - $77K/yr

Position Summary The SEO Manager position operates at a high degree of autonomy and regularly pushes the team forward: * Develop strategies and tactics that support client goals and drive strong ...

MAP

SEO Manager

Chesapeake, VA · On-site

$75K/yr

SEO Manager Location : Chesapeake, VA - In-Office Salary: $75,000 Type : Full-Time About Map Communications: Map Communications is a U.S.-based communications services company providing professional ...

MAP Communications

SEO Manager

Chesapeake, VA

$75K/yr

SEO Manager Location : Chesapeake, VA - In-Office Salary: $75,000 Type : Full-Time About Map Communications: Map Communications is a U.S.-based communications services company providing professional ...

MAP

SEO Manager

Chesapeake, VA · On-site

$75K/yr

SEO Manager Location : Chesapeake, VA - In-Office Salary: $75,000 Type : Full-Time About Map Communications: Map Communications is a U.S.-based communications services company providing professional ...

Autodesk

Search Intelligence Manager

Alberta, VA

$78K - $139K/yr

... Manager to help power the next generation of Organic and Agentic Search with AI-driven insights at ... As part of the SEO and AEO Center of Excellence, you'll work closely with search experience ...

EAB

SEO & AI Visibility Specialist

Richmond, VA · On-site +1

$62K - $71K/yr

Expertise in utilizing GA4, Google Search Console, Looker Studio, and Tag Manager. * Exceptional ... Experience with SEO tools including SEMrush, Ahrefs, Moz, etc. * Direct response marketing and/or ...

EAB

SEO & AI Visibility Specialist

Richmond, VA · On-site +1

$62K - $71K/yr

Expertise in utilizing GA4, Google Search Console, Looker Studio, and Tag Manager. * Exceptional ... Experience with SEO tools including SEMrush, Ahrefs, Moz, etc. * Direct response marketing and/or ...

EAB

SEO & AI Visibility Specialist

Richmond, VA · On-site +1

$62K - $71K/yr

Expertise in utilizing GA4, Google Search Console, Looker Studio, and Tag Manager. * Exceptional ... Experience with SEO tools including SEMrush, Ahrefs, Moz, etc. * Direct response marketing and/or ...

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All JobsOptimization JobsOptimization Manager JobsOptimization Manager Jobs in Virginia

Optimization Manager information

See Virginia salary details

$33.2K

$105.7K

$179.4K

How much do optimization manager jobs pay per year?

As of Jul 13, 2026, the average yearly pay for optimization manager in Virginia is $105,724.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,400.00 and $131,400.00 per year, depending on experience, location, and employer.

How does an Optimization Manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What are the key skills and qualifications needed to thrive as an Optimization Manager, and why are they important?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

What's a good job for overthinkers?

An Optimization Manager role involves analyzing data, identifying inefficiencies, and developing strategies to improve processes, which can suit overthinkers who enjoy problem-solving and detailed planning. The job often requires strong analytical skills, familiarity with data tools, and attention to detail. It provides a structured environment for those who prefer systematic thinking and continuous improvement.

What jobs pay 500,000 a year in the US?

In the US, high-paying roles such as senior executives, specialized surgeons, and certain investment bankers can earn $500,000 or more annually. For an Optimization Manager, reaching this level typically requires extensive experience, advanced skills, and often leadership responsibilities in large organizations or consulting firms. Compensation at this level may include base salary, bonuses, and stock options.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving business processes, marketing campaigns, or website performance to increase efficiency and results. They use data analysis, A/B testing, and tools like Google Analytics or marketing automation platforms to identify areas for improvement and implement strategies accordingly.

What is an Optimization Manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior media planners, digital marketing directors, and media agency executives often earn $150,000 or more annually. These positions typically require extensive experience, strong analytical skills, and proficiency with media planning tools and data analysis software.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are popular job titles related to Optimization Manager jobs in Virginia? For Optimization Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Optimization Manager jobs in Virginia look for? The top searched job categories for Optimization Manager jobs in Virginia are:
What cities in Virginia are hiring for Optimization Manager jobs? Cities in Virginia with the most Optimization Manager job openings:
Optimization Manager jobs near you
Infographic showing various Optimization Manager job openings in Virginia as of July 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $105,724 per year, or $50.8 per hour.
SEO Manager

SEO Manager

Workshop Digital

Richmond, VA • On-site

$70K - $77K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Job description

We are looking for 1 hybrid employee in Richmond, VA.
About Workshop Digital
Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive businesses forward.
We work as an extension of our client's marketing teams, creating customized digital marketing strategies tailored to their business goals and service offerings.
We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. By understanding our client's ideal target audiences and differentiating them from the competition, we ensure their brand stands out and achieves impactful results.
Position Summary
The SEO Manager position operates at a high degree of autonomy and regularly pushes the team forward:
  • Develop strategies and tactics that support client goals and drive strong organic marketing performance
  • Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
  • Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracy
  • Implement and test new capabilities to enable client growth

In addition, SEO Managers:
  • Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
  • Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency.
  • Provide support for client services deliverables during the sales process for upsells and new business
Responsibilities
All responsibilities are performed with a high degree of autonomy and occasional supervision from SEO management on higher-complexity issues.
Client communication and relationships
  • Develop strong relationships with clients and senior stakeholders
  • Attend and participate in all meetings/calls with clients
  • Communicate effectively with various audiences
  • Create and present insightful, meaningful, and accurate reports and analyses on complex issues

Internal communication and relationships
  • Proactively seek and gracefully accept feedback
  • Tactfully share feedback with colleagues
  • Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community

Business development
  • Identify new opportunities for clients to meet their business goals
  • Independently identify opportunities for potential case studies and coordinate with marketing for case study development
  • Manage beta tests of new services for client set
  • Support the sales team by assisting with RFPs, presentations, audits, and SOWs

Training
  • Regularly identify opportunities to update and expand training content
  • Develop original technical training content with QA
  • Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices

Channel management
  • Identify, project, and obtain client buy-in and approval, and regularly hit the KPI targets.
  • Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.
  • Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
  • Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
  • Conduct comprehensive technical, content, and local SEO audits on complex issues
  • Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance.
  • Optimize client websites through conversion rate optimization (CRO)
  • Create and prioritize strategies and supporting tactics that embody clients' business goals
  • Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs Setup and review Google Analytics (and any other third-party tracking software)
  • Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering.
Qualifications
  • 3+ years of demonstrated agency experience with mid-to-enterprise level clients, with respect to:
    • Building strong relationships
    • Identifying, projecting, setting, and hitting client KPI goals
    • Prioritizing workload with minimal support to meet deadlines
    • Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
    • Presenting data and insights in a way that is logical, clear, and actionable with minimal support
    • Creating effective meeting agendas and leading client meetings with minimal support
    • Delivering core training, as needed
  • Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods
  • Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT).
  • Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting
  • Advanced and courteous written, verbal, and visual communication skills
  • Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
  • Advanced-level skills with SEMrush or Ahrefs
Benefits
  • Competitive salaries
  • 25 days PTO, 5 days STO, 12 Holidays
  • Hybrid workspace for Richmonders (only Mondays are required)
  • 3 months fully paid Parental Leave
  • 8 hours of paid volunteer time per quarter
  • 401k with 3% non-elective contributions
  • A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
  • Life insurance, short-term, and long-term disability
  • Profit sharing
  • 2x a year company-wide meetup in Richmond, VA
  • Committee Membership (Community, Culture, Health & Wellness)

List ofAwards
  • 1x US Search Awards - Best Small PPC Agency
  • 8x Outside Best Places to Work
  • 8x Virginia Business Best Places to Work
  • 3x Search Engine Land Finalist
Salary
  • Expected base salary range is $70,000 - $77,000 annually, based on experience
Equal Opportunity & Inclusion Statement
As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
The pay range for this role is:
70,000 - 77,000 USD per year (Richmond, VA)

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