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Optimization Manager Jobs in Virginia (NOW HIRING)

Iteris

Sr. Signal Optimization Engineer

Fairfax, VA · On-site

$85K - $95K/yr

Iteris is seeking an experienced Sr. Signal Optimization Engineer to monitor the health and status ... Education assistance program Iteris, Inc. is a provider of smart mobility infrastructure management ...

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Optimization Manager information

See Virginia salary details

$33.2K

$105.7K

$179.4K

How much do optimization manager jobs pay per year?

As of May 31, 2026, the average yearly pay for optimization manager in Virginia is $105,724.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,400.00 and $131,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Optimization Manager, and why are they important?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

How does an Optimization Manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What is an Optimization Manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are popular job titles related to Optimization Manager jobs in Virginia? For Optimization Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Optimization Manager jobs in Virginia look for? The top searched job categories for Optimization Manager jobs in Virginia are:
Optimization Manager jobs near you

SEO Digital Marketing Associate

KME Digital

Alexandria, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 hours ago

Job description

As a Digital Marketing Associate focusing on SEO at KME.digital, you will develop and maintain digital marketing strategies across a variety of channels for multiple company accounts. In this role, you will be responsible for identifying, creating, scaling, and reporting on cost-effective lead-generating strategies for clients under your management. You will develop advertising campaigns, facilitate the production of creative assets, identify, and grow prospecting and remarketing audiences, use analytics to inform decisions, and manage significant marketing budgets to achieve company goals. The right candidate will thrive in a fast-paced, highly entrepreneurial collaborative environment with a team that is driven, enthusiastic, and not afraid to take risks.
Responsibilities
  • Work across multiple clients at a time and serve as their point of contact at KME.digital. Through clear communication, you will set expectations and educate the customer in order to help meet their digital marketing goals.
  • Measure and analyze performance, and identify new opportunities based on customer and business data.
  • Assist in backlink strategy development to help raise a customer's Domain Authority.
  • Implement and continually test new creative messaging, landing pages, campaigns, and tools to drive better organic performance
  • Creation and presentation of monthly online performance dashboards for clients utilizing Google Analytics metrics.
  • Optimize website content with on-page SEO best practices in mind relative to the customer's service offerings.
  • Conduct competitor analysis - keywords, backlinks, etc. to ensure customer success.
  • Completing website audits and continuous marketing assessments for professional services clients, including implementation of keyword optimization.
  • Assess website usability and findability - perform website conversion rate analysis and provide recommendations as needed.
  • Assist in identifying technical site errors and potential warnings.
  • Writing website content with optimizations in mind.

Qualifications
  • Strong understanding of online marketing channels such as text and display advertising, search engine marketing, social media marketing, and native advertising. (SERP, website, email, social, etc.)
  • Must have a passion for metrics and quantitative analysis to turn analysis into actionable strategies, and optimize organic traffic performance
  • Must be able to work in a fast-paced environment with tight deadlines and great collaboration
  • Ability to understand client objectives and build effective strategies to meet client needs
  • Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
  • Must be highly driven with a customer-centric attitude and the ability to work entrepreneurially on a small team
  • Genuine interest in staying on top of the latest marketing trends and changes
  • Comfortable speaking to clients and clearly presenting marketing strategies and analytics
  • Strong writing and presentation skills

Qualities/Skills
  • Google Analytics
  • Google Search Console
  • Google Ads
  • SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush, BuzzSumo, etc)
  • Marketing automation (experience with multiple platforms such as Hubspot, Marketo, Pardot, SharpSpring, etc)
  • CRM (experience with multiple platforms such as Salesforce, Hubspot, Pipedrive, etc)
  • CMS (experience with at least one, such as WordPress, ExpressionEngine, Joomla, Drupal, etc)
  • Major social networks (LinkedIn, Twitter, Facebook, YouTube)

Requirements
  • Resume
  • At least 1 year of SEO experience
  • High school or equivalent (Required)
  • Bachelor's degree in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
  • Job Type: Full-time

Benefits:
  • Health/Vision/Dental Insurance
  • Disability & Life Insurance
  • 401 (k) Plan & Employer Matching
  • Professional Development Assistance
  • Flexible Work Schedule
  • Paid Time Off (15 Vacation Days and 10 Personal Days)
  • Fun Virtual & In-Person Team Outings

Schedule:
  • Monday to Friday

Supplemental pay types:
  • Bonus opportunities

Experience:
  • SEO: 1 year (Preferred)

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