As an online salesman, more often called an online sales associate, you assist in the sale of products to online customers. You decide which products or services to promote, call customers who have requested to talk to a representative, determine what makes a prospect worth pursuing and provide suggestions to managers and executives regarding sales and marketing. The online salesman role is distinct from being an online marketer in that you usually work with higher-value products and spend more time working with customers one-on-one. For example, as an online salesman at a car dealership, your role may include convincing a customer to come in for a test drive, explaining the features of a particular model, and helping the customer select financing options.