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Online Brand Protection Jobs (NOW HIRING)

The Director, Brand Protection will be responsible for protecting the integrity of Wolverine ... online sales, gray market distribution, counterfeits, and minimum advertised pricing ("MAP ...

Brand Protection Analyst

Miami, FL · On-site

$55K - $58K/yr

Monitor online cases reported by REACT and apply MHQ-provided criteria to identify genuine vs ... Receive brand protection leads from REACT, distributors, and other channels, and ensure proper ...

Brand Protection Specialist

New York, NY · On-site +1

$75K - $90K/yr

OVERVIEW The Brand Protection Specialist for Investigations & Operations supports global brand ... Collaborate with online enforcement teams to develop actionable offline investigations * Work with ...

New

OVERVIEW The Brand Protection Specialist for Investigations & Operations supports global brand ... Collaborate with online enforcement teams to develop actionable offline investigations * Work with ...

Brand Protection and Enforcement * Develop and execute brand protection strategies as part of ... Run and implement online surveillance and takedown programs using online tools covering websites ...

$132K - $174K/yr

As a Senior Product Manager, Brand Protection, you'll take the lead in building mission-critical tools that detect, analyze, and combat IP infringement across global online platforms. You'll work ...

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Online Brand Protection information

See salary details

$39.5K

$50K

$58.5K

How much do online brand protection jobs pay per year?

As of Jul 1, 2026, the average yearly pay for online brand protection in the United States is $49,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $55,000.00 per year, depending on experience, location, and employer.

What is online brand protection?

Online brand protection involves monitoring and safeguarding a company's brand, trademarks, and reputation on the internet. This typically includes detecting and combating counterfeit products, unauthorized use of intellectual property, phishing sites, and other online threats that could damage a brand’s image or revenue. Specialists in this field use various tools and strategies to identify infringements and take action, such as issuing takedown notices or working with online platforms to remove infringing content. Effective online brand protection helps maintain consumer trust and protects a company’s intellectual property rights.

What are some common challenges faced in an Online Brand Protection role, and how can they be effectively managed?

Professionals in Online Brand Protection often encounter challenges such as detecting and responding to counterfeit products, unauthorized use of trademarks, and digital piracy across a variety of online platforms. Managing these issues effectively requires staying updated on the latest digital threats, using advanced monitoring tools, and working closely with legal teams to enforce intellectual property rights. Collaboration with e-commerce platforms and social media networks is also essential to ensure quick takedowns and maintain brand integrity. Developing strong investigative and analytical skills helps in proactively identifying risks and implementing preventative measures.

What are the key skills and qualifications needed to thrive as an Online Brand Protection Specialist, and why are they important?

To excel as an Online Brand Protection Specialist, you need expertise in intellectual property laws, digital forensics, and data analysis, often supported by a degree in law, cybersecurity, or a related field. Familiarity with monitoring tools like BrandShield, MarkMonitor, and takedown request platforms is crucial. Strong attention to detail, problem-solving abilities, and effective communication help in quickly identifying threats and collaborating with legal and technical teams. These competencies are vital to safeguard a company's reputation and assets in the digital landscape where online infringement is increasingly sophisticated.

What is the difference between Online Brand Protection vs Digital Marketing Specialist?

AspectOnline Brand ProtectionDigital Marketing Specialist
Primary FocusMonitoring and safeguarding brand online assets, preventing counterfeit and infringementPromoting products/services through digital channels to increase brand awareness and sales
Skills & CertificationsBrand management, IP law knowledge, online monitoring toolsSEO, SEM, content creation, analytics
Work EnvironmentOnline platforms, legal and compliance settingsMarketing agencies, in-house marketing teams
Industry UsageRetail, fashion, consumer goodsAll industries with digital presence

Online Brand Protection focuses on safeguarding a brand’s online presence and intellectual property, while a Digital Marketing Specialist concentrates on promoting the brand through digital campaigns. Both roles are essential for a comprehensive online strategy but serve different purposes within the digital landscape.

More about Online Brand Protection jobs
What cities are hiring for Online Brand Protection jobs? Cities with the most Online Brand Protection job openings:
What are the most commonly searched types of Brand Protection jobs? The most popular types of Brand Protection jobs are:
What states have the most Online Brand Protection jobs? States with the most job openings for Online Brand Protection jobs include:
What job categories do people searching Online Brand Protection jobs look for? The top searched job categories for Online Brand Protection jobs are:
Infographic showing various Online Brand Protection job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 91% In-person, and 9% Hybrid job distribution, with an average salary of $49,999 per year, or $24 per hour.
Director, Brand Protection

Director, Brand Protection

Wolverine Worldwide

Rockford, MI • On-site

Full-time

Posted 14 days ago


Key responsibilities

  • Develop and lead brand protection strategies that strengthen marketplace trust, protect brand integrity and support business growth.

  • Oversee implementation and enforcement of MAP and marketplace integrity policies across all brands, including monitoring for violations and coordinating remedial actions with brand leadership and Legal.

  • Build, lead, and develop a high-performing brand protection team, setting clear priorities and providing ongoing coaching, feedback and professional development.


Job description

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world's leading designers, marketers, and licensors of footwear and apparel; It's global footprint spans 170 countries and territories. The Company's portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®.
Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America's Dream Employers, America's Best Employers for Women, and America's Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
The Director, Brand Protection will be responsible for protecting the integrity of Wolverine Worldwide's portfolio of brands by identifying, investigating, and mitigating threats such as unauthorized online sales, gray market distribution, counterfeits, and minimum advertised pricing ("MAP") violations. Leveraging data analytics, marketplace intelligence, and digital monitoring tools, the Director develops, implements, and monitors the Company's brand and marketplace integrity strategies and policies across the organization. This role serves as a strategic enabler-partnering cross-functionally to promote brand protection strategies that enable growth and strengthen our brands.
Primary Duties:
  • Develop and lead brand protection strategies that strengthen marketplace trust, protect brand integrity and support business growth.
  • Partner with senior executives, brand presidents, and sales, DTC, wholesale, and Legal teams to align on and execute brand protection strategies and policies.
  • Oversee implementation and enforcement of MAP and marketplace integrity policies across all brands, including monitoring for violations and coordinating appropriate remedial actions with brand leadership and Legal.
  • Develop and manage data-driven dashboards and KPIs to provide visibility into compliance, marketplace activity, and seller behavior, and to establish benchmarks for online brand representation.
  • Lead analysis of marketplace and pricing activity across digital channels, transforming complex datasets into actionable insights, trends, and early warning signals that inform enforcement priorities.
  • Identify, implement, and manage digital monitoring tools and technologies to detect unauthorized sellers, policy violations, and intellectual property infringement, strengthening overall program coverage.
  • Identify unauthorized or unknown retailers and partner with Legal, third-party providers, and brand teams to develop and execute enforcement strategies.
  • Educate and support brand and sales teams to ensure clear understanding of policies and drive consistent compliance across retail partners.
  • Prepare and communicate data-driven recommendations and executive-level summaries for senior management, including both standard and customized reporting on compliance performance.
  • Build, lead, and develop a high-performing brand protection team, setting clear priorities and providing ongoing coaching, feedback and professional development.
  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:
  • 10+ years in brand protection, investigations, e-commerce/marketplace operations, data analytics, supply chain, corporate security, compliance, or a related field
  • Experience with e-commerce practices, including affiliate networks, aggregator sites, SEM, MAP policies, on-line commerce and shopping eco-systems
  • Excellent project management skills
  • Strong oral and written communication skills
  • Strong analytical skills and attention to detail
  • Strong qualitative and quantitative skills to make impactful business decisions and lead cross-functional teams
  • Analytically driven while having an innovative and strategic way of looking at the business
  • Self-motivated, flexible, and adaptable to client & organizational changes
  • Ability to work independently and cohesively as a team member
  • Strong proficiency in Microsoft Office, including Excel and PowerPoint, and experience leveraging AI tools such as Copilot
  • Proficiency with data analysis and visualization tools (e.g., advanced Excel, Power BI, or Tableau) to translate large datasets into actionable insights

Working Conditions:
Normal office environment. Some travel may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
#LI-MM1
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.