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Nil Director information

What are NIL Directors?

NIL Directors, or Name, Image, and Likeness Directors, are professionals typically employed by colleges or universities to oversee and manage student-athletes' opportunities to profit from their personal brands. They help navigate compliance with NCAA regulations, educate athletes on NIL policies, and connect them with potential endorsement deals, sponsorships, or marketing opportunities. NIL Directors also work closely with legal, compliance, and marketing teams to ensure all activities are transparent and within regulatory guidelines.

What is the difference between Nil Director vs Nil Manager?

AspectNil DirectorNil Manager
CredentialsTypically requires advanced degrees or certifications in relevant fieldsOften requires a bachelor's degree, with some roles preferring certifications
Work EnvironmentStrategic planning, overseeing multiple teams or departmentsSupervising team members, managing daily operations
Industry UsageUsed in organizations to denote senior leadership rolesCommonly used for mid-level leadership or team supervision

The main difference between Nil Director and Nil Manager lies in their level of responsibility and scope. Nil Directors focus on strategic oversight and long-term planning, while Nil Managers handle day-to-day operations and team management. Understanding these distinctions helps clarify career progression and role expectations within organizations.

What are the primary challenges faced by a Director in managing cross-functional teams?

Directors often oversee multiple departments, requiring them to effectively coordinate cross-functional teams with diverse skills and priorities. One of the main challenges is ensuring clear communication and alignment toward shared organizational goals, as different teams may have varying workflows, timelines, and expectations. Building consensus, resolving conflicts, and fostering collaboration are essential to achieving project success. Directors must also be adept at balancing strategic oversight with hands-on problem-solving, especially when addressing competing priorities or resource constraints.

What are the key skills and qualifications needed to thrive as a NIL Director, and why are they important?

To thrive as a NIL (Name, Image, and Likeness) Director, you generally need a background in sports management, compliance, marketing, or related fields, often supported by a bachelor’s or master’s degree. Familiarity with NCAA regulations, compliance management systems, and athlete marketing platforms is essential, as are certifications in compliance or sports law when available. Outstanding interpersonal skills, attention to detail, and the ability to educate and advise athletes make someone stand out in this position. These combined skills ensure that athletes can maximize NIL opportunities while staying compliant and protecting both their and the institution’s reputations.
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Infographic showing various Nil Director job openings in the United States as of July 2026, with employment types broken down into 97% Full Time, and 3% Part Time. Highlights an 93% In-person, and 7% Hybrid job distribution.
Director of NIL Business Development & Athlete Services

Director of NIL Business Development & Athlete Services

The Rector & Visitors of the University of Virginia

Charlottesville, VA • On-site

$45K - $50K/yr

Full-time

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

Overview

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is accepting applications for the Director of NIL Business Development & Athlete Services role to help grow and manage Name, Image, and Likeness (NIL) partnerships as a vital member of the department’s modernized NIL program.

Based primarily within the revenue generation team, this position focuses heavily on securing innovative NIL partnerships for student-athletes. Concurrently, this role serves as a vital bridge to the Athlete Services division, supporting student-athletes in brand management, financial literacy, tax education, and marketing activation.

Reporting to the Deputy Athletic Director, External Operations and UVA NIL General Manager, the position works closely with multimedia rights partners and interfaces regularly with Front Office leadership to ensure total alignment with roster construction and compliance frameworks.

Revenue Generation
  • Develop and pitch NIL partnership proposals, presentations, and tailored NIL activations.
  • Support the execution of NIL campaigns by coordinating with stakeholders (Brands, Athletics, Legal/Compliance, NIL fulfillment staff).
  • Participate in partner/brand and student-athlete meetings.
  • Manage and track NIL sales activity, including prospect development, contract execution, and activation performance using CRM and NIL reporting systems.
  • Contribute to campaign reporting and renewal strategy, including NIL performance summaries and recommendations for future NIL opportunities.
  • Develop relationships with student-athletes and NIL brand partners to support long-term NIL revenue streams.
  • Identify and execute non-traditional revenue streams to maximize NIL opportunities and student-athlete engagement; this includes sourcing and managing special events and building innovative commercial ventures that diversify funding beyond traditional ticket sales and donations.
Athlete Services
  • Interface directly with student-athletes to ensure seamless execution and delivery of contracted NIL campaigns and marketing activations.
  • Serve as a day-to-day point of contact for the athlete services division, specifically assisting with dedicated sport units.
  • Assist the Athlete Services staff in coordinating educational programming regarding NIL financial literacy, contract understanding, and tax compliance tracking.
Required Knowledge, Skills, and Abilities
  • Ability to develop and present sales ideas, build relationships, and support business development efforts.
  • Effective communication, presentation, and organizational skills with high attention to detail.
  • Ability to work both independently and collaboratively in a fast-paced, client-focused environment.
  • Knowledge of Microsoft Office Suite and CRM systems.
  • Availability to work evenings and weekends as needed for NIL partner events, game days, and student-athlete engagements.
  • Some knowledge of graphic design, motion graphics, photography, and social media.
Minimum Requirements
  • Education: Bachelor’s degree or equivalent combination of education and experience.
  • Experience: At least one year of related experience.
Compensation and Benefits
  • Salary range: $45,000–$50,000, commensurate with qualifications and experience.
  • Location: UVA Grounds in Charlottesville, VA.
  • Employment type: Exempt-level, exempt position with benefits.
  • Work format: In-person, primarily sedentary with occasional travel to attend meetings and programs.
Equal Opportunity Employment

The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. UVA’s commitment to non-discrimination and equal opportunity employment is publicly available.

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