This is a builder's role: your primary mandate is to grow new revenue streams (e.g., memorabilia, merchandise, experiences, events, and direct-to-consumer commerce) and to build and execute all NIL ...
This is a builder's role: your primary mandate is to grow new revenue streams (e.g., memorabilia, merchandise, experiences, events, and direct-to-consumer commerce) and to build and execute all NIL ...
This is a builder's role: your primary mandate is to grow new revenue streams (e.g., memorabilia, merchandise, experiences, events, and direct-to-consumer commerce) and to build and execute all NIL ...
This is a builder's role: your primary mandate is to grow new revenue streams (e.g., memorabilia, merchandise, experiences, events, and direct-to-consumer commerce) and to build and execute all NIL ...
This is a builder's role: your primary mandate is to grow new revenue streams (e.g., memorabilia, merchandise, experiences, events, and direct-to-consumer commerce) and to build and execute all NIL ...
This is a builder's role: your primary mandate is to grow new revenue streams (e.g., memorabilia, merchandise, experiences, events, and direct-to-consumer commerce) and to build and execute all NIL ...
This is a builder's role: your primary mandate is to grow new revenue streams (e.g., memorabilia, merchandise, experiences, events, and direct-to-consumer commerce) and to build and execute all NIL ...
This is a builder's role: your primary mandate is to grow new revenue streams (e.g., memorabilia, merchandise, experiences, events, and direct-to-consumer commerce) and to build and execute all NIL ...
Represent the property in internal LEARFIELD NIL touchpoints or meetings as assigned. * Assist with additional sales, fulfillment, or operations duties as directed by property leadership. * Must be ...
Represent the property in internal LEARFIELD NIL touchpoints or meetings as assigned. * Assist with additional sales, fulfillment, or operations duties as directed by property leadership. * Must be ...
Senior Manager, NIL Partnership Strategy - University of North Carolina at Chapel Hill
Chapel Hill, NC · On-site
As a senior member of the property team, you'll provide leadership to direct reports, contribute to ... Manage and coach a team of NIL activation professionals (coordinators, managers, interns ...
Senior Manager, NIL Partnership Strategy - University of North Carolina at Chapel Hill
Chapel Hill, NC · On-site
As a senior member of the property team, you'll provide leadership to direct reports, contribute to ... Manage and coach a team of NIL activation professionals (coordinators, managers, interns ...
MANAGER, SPONSORSHIP AND NIL SALES (FLORIDA GULF COAST UNIVERSITY) Fort Myers, Florida On Site THE ... direct sales experience in the sports multi-media environment required Some experience in a ...
MANAGER, SPONSORSHIP AND NIL SALES (FLORIDA GULF COAST UNIVERSITY) Fort Myers, Florida On Site THE ... direct sales experience in the sports multi-media environment required Some experience in a ...
Areas of emphasis include career readiness, personal development, NIL education, development, and transition beyond sport. The ability to interact with a wide range of constituents, including student ...
Areas of emphasis include career readiness, personal development, NIL education, development, and transition beyond sport. The ability to interact with a wide range of constituents, including student ...
NIL Contract Strategy & Administration Assist the Director of NIL Strategy & Athlete Marketing with the review, evaluation, approval, and execution for NIL agreements, including arrangements with ...
NIL Contract Strategy & Administration Assist the Director of NIL Strategy & Athlete Marketing with the review, evaluation, approval, and execution for NIL agreements, including arrangements with ...
The Manager, Sponsorship and NIL Sales will be responsible for generating incremental NIL and ... 4 years of direct sales experience in the sports multi-media environment required • Some ...
The Manager, Sponsorship and NIL Sales will be responsible for generating incremental NIL and ... 4 years of direct sales experience in the sports multi-media environment required • Some ...
... for a Director to provide leadership for Florida Athletics' agency initiatives by developing innovative strategies that increase athlete NIL value, generate revenue opportunities, strengthen ...
... for a Director to provide leadership for Florida Athletics' agency initiatives by developing innovative strategies that increase athlete NIL value, generate revenue opportunities, strengthen ...
The Director will be responsible for generating NIL revenues on behalf of the Universityof Maryland to meet and exceed individual and team goals for Playfly Max. The person in this role will work on ...
New
The Director will be responsible for generating NIL revenues on behalf of the Universityof Maryland to meet and exceed individual and team goals for Playfly Max. The person in this role will work on ...
New
Senior Manager, NIL Partnership Strategy - University of North Carolina at Chapel Hill
Chapel Hill, NC · On-site
As a senior member of the property team, you'll provide leadership to direct reports, contribute to ... Manage and coach a team of NIL activation professionals (coordinators, managers, interns ...
Senior Manager, NIL Partnership Strategy - University of North Carolina at Chapel Hill
Chapel Hill, NC · On-site
As a senior member of the property team, you'll provide leadership to direct reports, contribute to ... Manage and coach a team of NIL activation professionals (coordinators, managers, interns ...
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 ... NIL Contracts * Evaluate and negotiate NIL licensing agreements for student-athletes. * Secure ...
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 ... NIL Contracts * Evaluate and negotiate NIL licensing agreements for student-athletes. * Secure ...
Areas of emphasis include career readiness, personal development, NIL education, development, and transition beyond sport. The ability to interact with a wide range of constituents, including student ...
Areas of emphasis include career readiness, personal development, NIL education, development, and transition beyond sport. The ability to interact with a wide range of constituents, including student ...
Senior Manager, NIL Partnership Strategy - University of North Carolina at Chapel Hill
Chapel Hill, NC · On-site
As a senior member of the property team, you'll provide leadership to direct reports, contribute to ... Manage and coach a team of NIL activation professionals (coordinators, managers, interns ...
Senior Manager, NIL Partnership Strategy - University of North Carolina at Chapel Hill
Chapel Hill, NC · On-site
As a senior member of the property team, you'll provide leadership to direct reports, contribute to ... Manage and coach a team of NIL activation professionals (coordinators, managers, interns ...
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 ... NIL Contracts * Evaluate and negotiate NIL licensing agreements for student-athletes. * Secure ...
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 ... NIL Contracts * Evaluate and negotiate NIL licensing agreements for student-athletes. * Secure ...
... for a Director to provide leadership for Florida Athletics' agency initiatives by developing innovative strategies that increase athlete NIL value, generate revenue opportunities, strengthen ...
... for a Director to provide leadership for Florida Athletics' agency initiatives by developing innovative strategies that increase athlete NIL value, generate revenue opportunities, strengthen ...
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 ... NIL Contracts * Evaluate and negotiate NIL licensing agreements for student-athletes. * Secure ...
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 ... NIL Contracts * Evaluate and negotiate NIL licensing agreements for student-athletes. * Secure ...
Fall 2026 Internship - NIL Marketing, Baseball
Los Angeles, CA · Hybrid
$16.25 - $21.50/hr
Conduct cold calls and marketing outreach as directed * Create excel spreadsheets and external material to assist with marketing outreach * Research potential marketing opportunities for NIL athletes ...
Fall 2026 Internship - NIL Marketing, Baseball
Los Angeles, CA · Hybrid
$16.25 - $21.50/hr
Conduct cold calls and marketing outreach as directed * Create excel spreadsheets and external material to assist with marketing outreach * Research potential marketing opportunities for NIL athletes ...
Nil Director information
What are NIL Directors?
NIL Directors, or Name, Image, and Likeness Directors, are professionals typically employed by colleges or universities to oversee and manage student-athletes' opportunities to profit from their personal brands. They help navigate compliance with NCAA regulations, educate athletes on NIL policies, and connect them with potential endorsement deals, sponsorships, or marketing opportunities. NIL Directors also work closely with legal, compliance, and marketing teams to ensure all activities are transparent and within regulatory guidelines.
What is the difference between Nil Director vs Nil Manager?
| Aspect | Nil Director | Nil Manager |
|---|---|---|
| Credentials | Typically requires advanced degrees or certifications in relevant fields | Often requires a bachelor's degree, with some roles preferring certifications |
| Work Environment | Strategic planning, overseeing multiple teams or departments | Supervising team members, managing daily operations |
| Industry Usage | Used in organizations to denote senior leadership roles | Commonly used for mid-level leadership or team supervision |
The main difference between Nil Director and Nil Manager lies in their level of responsibility and scope. Nil Directors focus on strategic oversight and long-term planning, while Nil Managers handle day-to-day operations and team management. Understanding these distinctions helps clarify career progression and role expectations within organizations.
What are the primary challenges faced by a Director in managing cross-functional teams?
Directors often oversee multiple departments, requiring them to effectively coordinate cross-functional teams with diverse skills and priorities. One of the main challenges is ensuring clear communication and alignment toward shared organizational goals, as different teams may have varying workflows, timelines, and expectations. Building consensus, resolving conflicts, and fostering collaboration are essential to achieving project success. Directors must also be adept at balancing strategic oversight with hands-on problem-solving, especially when addressing competing priorities or resource constraints.
What are the key skills and qualifications needed to thrive as a NIL Director, and why are they important?
To thrive as a NIL (Name, Image, and Likeness) Director, you generally need a background in sports management, compliance, marketing, or related fields, often supported by a bachelor’s or master’s degree. Familiarity with NCAA regulations, compliance management systems, and athlete marketing platforms is essential, as are certifications in compliance or sports law when available. Outstanding interpersonal skills, attention to detail, and the ability to educate and advise athletes make someone stand out in this position. These combined skills ensure that athletes can maximize NIL opportunities while staying compliant and protecting both their and the institution’s reputations.
More about Nil Director jobs
What cities are hiring for Nil Director jobs? Cities with the most Nil Director job openings:
What are the most commonly searched types of Nil jobs? The most popular types of Nil jobs are:
What states have the most Nil Director jobs? States with the most job openings for Nil Director jobs include:
What job categories do people searching Nil Director jobs look for? The top searched job categories for Nil Director jobs are:
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
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Job description
Ohio State Sports Properties is seeking an entrepreneurial revenue leader to head Buckeye Sports Group and build the commercial future of one of the most powerful brands in college athletics. This is a builder's role: your primary mandate is to grow new revenue streams (e.g., memorabilia, merchandise, experiences, events, and direct-to-consumer commerce) and to build and execute all NIL deals and activation across the athletics portfolio.
As Director of Buckeye Sports Group, you will own a P&L-minded growth agenda, turning Ohio State's brand equity and passionate national fanbase into durable revenue. You'll architect the channels, partnerships, and platforms that convert demand into sales, while overseeing an NIL function that executes deals end to end - from opportunity through contracting, College Sports Commission approval, fulfillment, and payment.
This role reports to the Vice President & General Manager of Ohio State Sports Properties and works across Athletic Department leadership, student-athletes and coaches, agents and representatives, brand partners, and commerce/technology vendors.
What You'll Do
Revenue Generation & Commercial Growth (Primary)
NIL Activation & Fulfillment (Secondary)
Leadership & Industry
What You'll Bring
Why Ohio State
Buckeye Sports Group sits at the intersection of one of the country's largest athletics brands and a national fanbase eager to engage. You'll have the brand, resources, and autonomy to build a commerce and NIL business from a position of real strength, and to define what monetizing a college athletics brand looks like in this new era.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
As Director of Buckeye Sports Group, you will own a P&L-minded growth agenda, turning Ohio State's brand equity and passionate national fanbase into durable revenue. You'll architect the channels, partnerships, and platforms that convert demand into sales, while overseeing an NIL function that executes deals end to end - from opportunity through contracting, College Sports Commission approval, fulfillment, and payment.
This role reports to the Vice President & General Manager of Ohio State Sports Properties and works across Athletic Department leadership, student-athletes and coaches, agents and representatives, brand partners, and commerce/technology vendors.
What You'll Do
Revenue Generation & Commercial Growth (Primary)
- Own and grow Ohio State's emerging revenue verticals (e.g., memorabilia, merchandise, experiences, and events), building each into a scalable, repeatable business.
- Design and operate direct-to-consumer and eCommerce channels, from storefront and merchandising strategy through pricing, promotions, inventory, and fulfillment.
- Lead the selection, implementation and optimization of the commerce technology ecosystem (e.g., eCommerce platform, payments, fan data/CRM, email and lifecycle marketing).
- Use first-party fan data and analytics to drive acquisition, conversion, retention, and lifetime value, optimizing the funnel with a test-and-learn discipline.
- Identify and launch new monetizable products and experiences (limited drops, premium/VIP experiences, authenticated memorabilia, collectibles) that convert fan passion into revenue.
- Set revenue targets, manage the unit's P&L and budget, and allocate resources for maximum return.
NIL Activation & Fulfillment (Secondary)
- Partner with the Ohio State University Athletic Department for overall NIL strategy and activation needs across all sports.
- Oversee the end-to-end NIL function: opportunity sourcing, contracting, clearinghouse/College Sports Commission approval, activation, fulfillment, and student-athlete compensation.
- Partner with the Ohio State Sports Properties sales team to ideate and pitch integrated NIL + multimedia rights (MMR) deals to prospective and existing partners.
- Build and maintain trusted relationships with student-athletes, agents, and brand partners, serving as the primary point of contact and ensuring flawless execution.
- Develop a strategic NIL plan across all 36 sports, defining investment, brand-partner portfolio, and the resources required to deliver.
Leadership & Industry
- Lead and develop a high-performing, cross-functional team spanning commerce, marketing, and NIL operations.
- Stay ahead of industry shifts, commerce and fan-engagement trends, NIL deal activity, and state/federal legislation, and represent Ohio State in the LEARFIELD corporate working group.
- Maintain strong alignment with university stakeholders to ensure compliant, mutually beneficial outcomes.
What You'll Bring
- Bachelor's degree in Business, Marketing, Sports Management, or a related field preferred, or an equivalent combination of education and relevant experience.
- 10+ years in revenue generation, eCommerce/DTC, or commercial growth, with a proven record of building and scaling new revenue streams (ideally including team leadership).
- Hands-on experience operating an eCommerce/DTC business: platform management, merchandising, pricing, promotions, fulfillment, and unit economics.
- Experience launching new businesses, products or commercial ventures in competitive DTC categories.
- Demonstrated P&L ownership and a data-driven, test-and-learn approach to growth.
- Prior NIL experience preferred.
- Sharp negotiator and relationship-builder with outstanding communication skills.
- Strategic, creative operator with a bias for action.
Why Ohio State
Buckeye Sports Group sits at the intersection of one of the country's largest athletics brands and a national fanbase eager to engage. You'll have the brand, resources, and autonomy to build a commerce and NIL business from a position of real strength, and to define what monetizing a college athletics brand looks like in this new era.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.