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New Product Launch Manager Jobs in Riverside, CA

Vesync Co.

Senior Product Marketing Manager

Tustin, CA · On-site

$144 - $176/hr

The Senior Product Marketing Manager owns the positioning, messaging, and product narrative behind ... New Brand & Product Launch: Proventrack recorddefining a differentiated value proposition and ...

Zymo Research

Commercialization Manager- NGS

Tustin, CA · On-site

$90 - $120/hr

Manage the complete product lifecycle, from concept through launch to maturity and sunset ... Partner with R&D to shape new product concepts, enhancements, and workflow innovations aligned with ...

Vesync

Senior Product Marketing Manager

Tustin, CA · On-site

$126K - $166K/yr

The Senior Product Marketing Manager owns the positioning, messaging, and product narrative behind ... New Brand & Product Launch: Proven track record defining a differentiated value proposition and ...

Vesync

Senior Product Marketing Manager

Tustin, CA · On-site

$126K - $166K/yr

The Senior Product Marketing Manager owns the positioning, messaging, and product narrative behind ... New Brand & Product Launch: Proven track record defining a differentiated value proposition and ...

Vesync

Senior Product Marketing Manager

Tustin, CA · On-site

$126K - $166K/yr

The Senior Product Marketing Manager owns the positioning, messaging, and product narrative behind ... New Brand & Product Launch: Proven track record defining a differentiated value proposition and ...

Planet DDS

Lead Product Marketing Manager

Irvine, CA · On-site +1

$115K - $150K/yr

Define and own launch strategy across a product portfolio or major product area-including ... Own customer-facing marketing programs designed to drive adoption of new features and products ...

New

Planet DDS

Lead Product Marketing Manager

Irvine, CA · On-site

$165K/yr

Define and own launch strategy across a product portfolio or major product area-including ... Own customer-facing marketing programs designed to drive adoption of new features and products ...

New

Planet DDS

Lead Product Marketing Manager

Irvine, CA

$115K - $150K/yr

Define and own launch strategy across a product portfolio or major product area--including ... Own customer-facing marketing programs designed to drive adoption of new features and products ...

New

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All JobsNew Product Launch JobsNew Product Launch Manager JobsNew Product Launch Manager Jobs in Riverside, CA

New Product Launch Manager information

See Riverside, CA salary details

$53.7K

$166.3K

$205.5K

How much do new product launch manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for new product launch manager in Riverside, CA is $166,302.00, according to ZipRecruiter salary data. Most workers in this role earn between $147,100.00 and $205,500.00 per year, depending on experience, location, and employer.

What does a new product launch manager do?

A New Product Launch Manager is responsible for overseeing the introduction of new products to the market. This role involves coordinating cross-functional teams, developing go-to-market strategies, managing timelines, and ensuring that all aspects of the launch run smoothly. The manager works closely with marketing, sales, product development, and supply chain teams to ensure the product meets market needs and achieves business goals. They also track performance metrics and adjust plans as needed to ensure a successful launch.

What are the key skills and qualifications needed to thrive as a new product launch manager?

To thrive as a New Product Launch Manager, you need expertise in project management, market analysis, and product lifecycle management, often backed by a relevant degree and experience in product development or marketing. Familiarity with tools like Microsoft Project, CRM platforms, and data analytics software, as well as certifications such as PMP, are typically valuable. Exceptional communication, cross-functional collaboration, and problem-solving skills help you coordinate teams and manage complex timelines. These skills and qualities ensure efficient, successful launches and effective alignment of product offerings with market needs.

What are some common challenges faced by new product launch managers when coordinating cross-functional teams?

New Product Launch Managers often encounter challenges in aligning cross-functional teams, such as marketing, sales, R&D, and supply chain, particularly when priorities and timelines differ between departments. Clear communication and proactive stakeholder engagement are essential to manage expectations and ensure everyone is working toward the same launch objectives. Addressing potential bottlenecks early and fostering a collaborative atmosphere can help mitigate risks and keep the launch process on track.

What is the difference between New Product Launch Manager vs Product Marketing Manager?

AspectNew Product Launch ManagerProduct Marketing Manager
Primary FocusPlanning and executing product launchesDeveloping marketing strategies for products
ResponsibilitiesCoordination of cross-functional teams, launch timelines, and go-to-market plansMarket research, positioning, messaging, and promotional campaigns
Required SkillsProject management, communication, product knowledgeMarket analysis, branding, marketing strategy
Work EnvironmentCross-departmental teams, product development, marketingMarketing departments, customer insights, advertising

While both roles involve product-related activities, the New Product Launch Manager focuses on executing the launch process, coordinating teams, and ensuring timely delivery. The Product Marketing Manager concentrates on market positioning, messaging, and promotional strategies to drive product adoption. Understanding these differences helps in choosing the right career path or job search focus.

What are popular job titles related to New Product Launch Manager jobs in Riverside, CA?

For New Product Launch Manager jobs in Riverside, CA, the most frequently searched job titles are:

What job categories do people searching New Product Launch Manager jobs in Riverside, CA look for?

The top searched job categories for New Product Launch Manager jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for New Product Launch Manager jobs?

Cities near Riverside, CA with the most New Product Launch Manager job openings:

New Product Launch Manager jobs near you

Group Product Manager - US Marketing

Edwards Lifesciences Corporation

Irvine, CA • On-site

$165K/yr

Full-time

Posted 28 days ago

Key responsibilities

  • Develop and execute an annual product marketing plan for Edwards' existing products targeting physicians, hospital staff, and sales teams

  • Build relationships with key opinion leaders to inform product launch plans and understand market environment and competition

  • Lead the execution of marketing activities, including product launches, collateral development, and collaboration with cross-functional teams

Edwards Lifesciences rating

8.2

Company rating: 8.2 out of 10

Based on 31 frontline employees who took The Breakroom Quiz

86th of 545 rated manufacturers

Job description

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient's unmet clinical needs. It's our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
This is an on-site role based at our corporate headquarters in Irvine, California.
How you'll make an impact:
The Group Product Manager, US Marketing will develop and execute an annual product marketing plan, including a variety of marketing/related activities to effectively market Edwards existing products to constituents including physicians, hospital staff, and the Edwards field team (e.g., sales representatives, clinical specialists).
  • Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
  • Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
  • Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives
  • Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives
  • Lead major projects for the Congress Management process
  • Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
  • Lead the execution of a multiple major product launch or programs and initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
  • Define and build a body of clinical and economic evidence that supports the regional value proposition
  • Lead digital marketing for both account-based targeted outreach and broader awareness
  • Manage budgets related to product line, campaigns and projects
  • Analyze clinical and market data to assess regional impact of potential product launches
  • Lead significant process or corporate initiatives that impact and bring value to the marketing organization
  • Other incidental duties

What you'll need (Required):
  • Bachelor's Degree in related field with a minimum of 10 years of related experience working in marketing or healthcare industry, or equivalent work experience based on Edwards criteria OR
  • Master's Degree in related field with a minimum of 8 years of related experience working in marketing or healthcare industry, or equivalent work experience based on Edwards criteria

What else we look for (Preferred):
  • Marketing experience in life sciences industry (medical device a plus)
  • Experience directly engaging sales reps, clinical specialists and physicians (interventional cardiologists a plus)
  • Experience leading cross-functional teams on a product launch
  • Experience working in life sciences sales
  • Digital marketing experience
  • Account Based Marketing experience (i.e., tailored messaging to customers)
  • Proven successful project management skills
  • Proven expertise in Microsoft Office Suite
  • Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
  • Extensive understanding of broad market research design, experience developing market research programs and demonstrates an in-depth understanding of commercial goals behind research
  • Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
  • Ability to assess and understand market share, pricing, ASPs, competitive dynamics
  • Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
  • Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
  • Ability to manage competing priorities in a fast-paced environment

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California (CA), the base pay range for this position is $145,000 to $205,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

What Edwards Lifesciences employees say

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About Edwards Lifesciences

Sourced by ZipRecruiter

Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 15,000 individuals worldwide. For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.

Industry

Medical equipment and supplies manufacturing

Company size

10,000+ Employees

Headquarters location

Irvine, CA, US

Year founded

1958

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