Music Sync professionals typically spend their days sourcing and pitching music for TV shows, films, ads, or video games, managing license agreements, and working closely with both rights holders and production teams. They review creative briefs, negotiate usage rights and fees, and ensure all legal paperwork is correctly processed. Collaboration with composers, artists, music publishers, and creative directors is frequent, making the role both administrative and highly creative. Staying updated on music trends and industry developments is also a key ongoing responsibility.