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Motorcycle Dealership Jobs (NOW HIRING)

Be Seen First

PREVIOUS MOTORCYCLE MECHANIC EXPERIENCE IN A DEALERSHIP SETTING REQUIRED. Gulf Coast Motorcycles retails and services BMW and Ducati motorcycles. Experience on these brands not required but ...

Be Seen First

PREVIOUS MOTORCYCLE MECHANIC EXPERIENCE IN A DEALERSHIP SETTING REQUIRED. Gulf Coast Motorcycles retails and services BMW and Ducati motorcycles. Experience on these brands not required but ...

Service Porter

Fayetteville, NC

$13.75 - $16.50/hr

Service Porter We are a leading motorcycle dealership committed to providing an exceptional buying and service experience. We provide a positive, professional work environment, aggressive pay plans ...

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Motorcycle Dealership information

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How much do motorcycle dealership jobs pay per hour?

As of Jun 25, 2026, the average hourly pay for motorcycle dealership in the United States is $19.97, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $24.04 per hour, depending on experience, location, and employer.

Are motorcycle sales declining?

Motorcycle sales have experienced fluctuations over recent years, with some periods of decline due to economic factors and changing consumer preferences. However, sales can vary by region and market segment, and industry data shows ongoing demand in certain areas such as recreational riding and commuting. Motorcycle dealerships often adapt by offering diverse models and financing options to maintain sales levels.

How to become a motorcycle dealer?

To become a motorcycle dealer, you typically need to obtain a business license, secure a dealership license from your state or local authorities, and meet specific requirements such as a minimum capital investment and a suitable location. Additionally, establishing relationships with motorcycle manufacturers or distributors and understanding relevant sales and safety regulations are important steps in starting as a motorcycle dealer.

What are the key skills and qualifications needed to thrive in the Motorcycle Dealership position, and why are they important?

To thrive at a motorcycle dealership, you need strong sales acumen, product knowledge of motorcycles and accessories, and often a background in retail or automotive sales. Familiarity with dealership management software (DMS), CRM systems, and a valid motorcycle license or manufacturer-specific sales certifications can be advantageous. Excellent communication, customer service, and negotiation skills help build relationships with clients and close sales effectively. These skills ensure a positive customer experience, drive revenue, and support business growth in a competitive market.

What does a typical day look like working at a motorcycle dealership?

A typical day at a motorcycle dealership involves greeting potential customers, discussing their needs, showcasing different motorcycle models, and assisting with test rides or financing options. You’ll collaborate closely with the sales, service, and parts departments to ensure a seamless customer experience, from initial interest through to purchase and after-sales support. The work environment is usually fast-paced and customer-focused, with team members relying on each other to meet sales goals and maintain high service standards. You'll also stay up-to-date with product trends and attend manufacturer trainings to better serve your clients. This collaborative and dynamic atmosphere makes each day unique and engaging for those passionate about motorcycles.

What is a Motorcycle Dealership job?

A motorcycle dealership job involves selling, servicing, and maintaining motorcycles while assisting customers with purchases, financing, and repairs. Employees may work in sales, service, parts, or management roles, helping riders find the right bike or keep their motorcycles in top condition. Responsibilities vary by position but often include customer service, product knowledge, and technical skills.

What is the highest paying job at a car dealership?

At a motorcycle dealership, the highest paying job is typically the general manager or dealership owner, who oversees operations and profits. Other high-paying roles include service managers and finance managers, who handle service departments and financing, often earning significant commissions or bonuses based on performance.

How much does a powersports dealer make?

A powersports dealer typically earns income through commissions on vehicle sales, with dealership owners potentially making six-figure profits annually. Sales staff and service technicians usually earn hourly wages or salaries, often supplemented by commissions or bonuses based on performance. Earnings vary depending on location, experience, and dealership size.
More about Motorcycle Dealership jobs
What cities are hiring for Motorcycle Dealership jobs? Cities with the most Motorcycle Dealership job openings:
What are the most commonly searched types of Motorcycle Dealership jobs? The most popular types of Motorcycle Dealership jobs are:
What states have the most Motorcycle Dealership jobs? States with the most job openings for Motorcycle Dealership jobs include:
What job categories do people searching Motorcycle Dealership jobs look for? The top searched job categories for Motorcycle Dealership jobs are:
Infographic showing various Motorcycle Dealership job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 98% Physical, and 2% Remote job distribution, with an average salary of $41,538 per year, or $20 per hour.

Motorcycle Sales Associate (Fit Specialist)

New England Motorcycle Group

Rochester, NH • On-site

Full-time

Posted 28 days ago


Job description

Job Type
Full-time
Description
Fuel your passion, ignite your career! As a Motorcycle Sales Associate, you won't just sell bikes-you'll sell freedom, adventure, and the Harley-Davidson lifestyle. Every conversation is a chance to connect riders with the machine that matches their spirit, whether it's a first-time buyer chasing the dream or a seasoned enthusiast upgrading their ride. This role is about more than transactions-it's about building relationships, sharing stories from the open road, and guiding customers toward experiences that last a lifetime.
Job Title: Sales Fit Specialist
Department Supervisor: Sales Manager
Provide a prompt, dependable, high-quality experience to all customers in the motorcycle sales department. Ensure that customers are custom fitted to the motorcycle that meets their needs.
Key Results Areas
  • Sales Department Operations
  • Customer Service

Major Duties and Responsibilities
1. Sales Department Operations
  • Use floor time effectively to meet customer needs and fit them to the appropriate motorcycle.
  • Take customers on test rides (Demo Rides).
  • Solicit all necessary information from the customers for steps 1 - 5 of the Sales Process (Greet; Probe; Sit-on; Presentation; Sit-down).
  • Present the features & benefits of the dealership.
  • Show each customer advantages of our store versus other competitors.
  • Follow procedures to ensure timely and proper completion of showroom log entries in the CRM System.
  • Maintain at least the minimum requirement of Traffic Log entries, Phone Calls and emails per month defined by the pay plan.
  • Introduce customers to the Assistant Sales Manager (ASM).
  • Introduce new customers to the F&I, Service, Parts, and General Merchandise departments and their personnel.

2. Customer Service
  • Ensure the in-dealership experience is a positive one.
  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly, and courteously.
  • Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Conduct pre-delivery inspection prior to delivery to customer.
  • Handle the motorcycle delivery process to customers. Ensure that they understand the fit and function of the motorcycle they purchase.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to "Make Things Right".
  • Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
  • Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
  • Alert the ASM or the Sales Manager to handle customer complaints or concerns.
  • Attend training sessions to keep current with sales techniques and sales department issues.

3. Other Duties
  • As Assigned

Supervisory Responsibilities
  • None

Commitments
  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
  • Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the ASM or Sales Manager.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Continually learn more about the products and services that the dealership sells. Stay current on motorcycle trends and selling features.

Requirements
Qualifications & Job Requirements:
  • Bachelor's Degree preferred, not required
  • Passion for Harley-Davidson Motorcycles.
  • Must have a current motorcycle license or have the desire to get one.
  • Must have the ability to get along with a broad customer base.
  • High energy level.
  • Excellent communication skills.
  • Knowledge and experience with Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Physical Demands
  • The noise level in the work environment is occasionally loud.
  • Requires the ability to balance and push an 900 lb. motorcycle.
  • Required to spend the majority of the day on your feet.

Working Conditions
  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.