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Motorcycle Dealership Jobs in Wisconsin (NOW HIRING)

Family-owned dealership with a supportive, no-pressure sales culture * One of the largest motorcycle inventories in the Midwest * Premium brands including BMW, Ducati, Indian Motorcycle ® , Royal ...

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Service Advisor

Cedarburg, WI · On-site

$50K - $75K/yr

In this role, you'll be the link between our customers and technicians--helping riders get the service they need while delivering an outstanding dealership experience. If you know motorcycles, ATVs ...

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Company Description CEDAR CREEK MOTORSPORTS is Wisconsin's Largest Powersports dealer for UTV, Motorcycle, ATV and Watercraft. Offering the largest selection in the state of new and used Polaris and ...

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Porter/Detailer

Waukesha, WI · On-site

$15 - $18/hr

We are a powersports dealership serving the Waukesha area, offering the best in new and pre-owned motorcycles and other powersports vehicles. Our friendly and knowledgeable sales, financing, service ...

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We are a powersports dealership serving the Waukesha area, offering the best in new and pre-owned motorcycles and other powersports vehicles. Our friendly and knowledgeable sales, financing, service ...

Porter/Detailer

West Bend, WI · On-site

$15 - $18/hr

Company Description Fuel Powersports, is a full -service powersports dealership located in West Bend, Wisconsin, specializing in new and used motorcycles, ATVs, UTVs, snowmobiles and personal ...

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Service Advisor

Fond Du Lac, WI · On-site

$50K - $75K/yr

In this role, you'll be the link between our customers and technicians--helping riders get the service they need while delivering an outstanding dealership experience. If you know motorcycles, ATVs ...

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Service Advisor

Fond Du Lac, WI · On-site

$50K - $75K/yr

In this role, you'll be the link between our customers and technicians--helping riders get the service they need while delivering an outstanding dealership experience. If you know motorcycles, ATVs ...

Dealer Service Representative

Milwaukee, WI · On-site

$15.25 - $19.75/hr

Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every ... S. and Canada dealership correspondence and calls within the Customer and Dealer Support Center ...

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Showing results 1-20

Motorcycle Dealership information

See Wisconsin salary details

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How much do motorcycle dealership jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for motorcycle dealership in Wisconsin is $20.16, according to ZipRecruiter salary data. Most workers in this role earn between $15.53 and $24.28 per hour, depending on experience, location, and employer.

What is a motorcycle dealership?

A motorcycle dealership job involves selling, servicing, and maintaining motorcycles while assisting customers with purchases, financing, and repairs. Employees may work in sales, service, parts, or management roles, helping riders find the right bike or keep their motorcycles in top condition. Responsibilities vary by position but often include customer service, product knowledge, and technical skills.

What does a typical day look like working at a motorcycle dealership?

A typical day at a motorcycle dealership involves greeting potential customers, discussing their needs, showcasing different motorcycle models, and assisting with test rides or financing options. You’ll collaborate closely with the sales, service, and parts departments to ensure a seamless customer experience, from initial interest through to purchase and after-sales support. The work environment is usually fast-paced and customer-focused, with team members relying on each other to meet sales goals and maintain high service standards. You'll also stay up-to-date with product trends and attend manufacturer trainings to better serve your clients. This collaborative and dynamic atmosphere makes each day unique and engaging for those passionate about motorcycles.

What are the key skills and qualifications needed to thrive in the motorcycle dealership position, and why are they important?

To thrive at a motorcycle dealership, you need strong sales acumen, product knowledge of motorcycles and accessories, and often a background in retail or automotive sales. Familiarity with dealership management software (DMS), CRM systems, and a valid motorcycle license or manufacturer-specific sales certifications can be advantageous. Excellent communication, customer service, and negotiation skills help build relationships with clients and close sales effectively. These skills ensure a positive customer experience, drive revenue, and support business growth in a competitive market.

How to become a motorcycle dealership salesperson?

To become a motorcycle dealership salesperson, candidates typically need a high school diploma or equivalent and good communication skills. Sales experience and knowledge of motorcycles can be advantageous, and some dealerships provide on-the-job training. A valid driver's license is usually required, and understanding customer service and sales techniques helps succeed in this role.

What are popular job titles related to Motorcycle Dealership jobs in Wisconsin?

For Motorcycle Dealership jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Motorcycle Dealership jobs in Wisconsin look for?

The top searched job categories for Motorcycle Dealership jobs in Wisconsin are:

Infographic showing various Motorcycle Dealership job openings in Wisconsin as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $41,926 per year, or $20.2 per hour.

Cycle Dealership Sales Specialist

Sentry Insurance

Madison, WI • On-site

$74K - $112K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 days ago


Sentry Insurance rating

8.7

Company rating: 8.7 out of 10

Based on 46 frontline employees who took The Breakroom Quiz

72nd of 315 rated insurance


Job description

As a Cycle Dealership Sales Specialist, you will contribute to profitable premium growth by increasing motorcycle dealer engagement with our motorcycle insurance product.

Sentry's motorcycle team is seeking a motivated, self-starter who has a passion for building and maintaining strong relationships with motorcycle dealers within a defined territory. This position will manage a large geographic territory and will be staffed within the Central US territory.


What You'll Do

As a Cycle Dealership Sales Specialist, you will coordinate and lead motorcycle dealership training, relationship management, complaint handling, prospecting and communication within your territory.

Additionally, you will:

  • Promote product and brand at assigned, motorcycle events to identify and foster production sources and relationships.

  • Provide insurance product expertise and leads product and related process training efforts for dealerships and related affinity associations.

  • Provide comprehensive motorcycle product and claims expertise to dealerships to increase production.

  • Develop and maintain strong partnerships and rapport with motorcycle dealership Finance & Insurance departments as well as Service departments in order to foster strong service levels and profitable business.

  • Promote product and brand at assigned motorcycle events to identify and develop additional production sources and relationships.

  • Develop new, and enhance existing dealership quote/lead sources to achieve sales and premium objectives

  • Identify, create and execute branding opportunities at the dealership level.

  • Implement plans and programs to contribute to the achievement of dealer produced sales and premium objectives.

  • Provide product management recommendations on specific product change using industry and product knowledge along with feedback from dealerships and affinity partners.

What it Takes

  • Associate Degree or equivalent work experience required, Bachelor's degree preferred

  • 3+ years of related work experience in the insurance industry, with familiarity of Motorcycle dealership operations and departments

  • Basic knowledge of or experience with motorcycles is preferred

  • Effective human relations and communication skills to communicate with dealers and potential/existing customers

  • Sales experience and knowledge of professional sales techniques, including presentation skills preferred.

  • Ability to meet travel requirements of the job (50%) within assigned territory.

  • Acceptable Motor Vehicle Record and valid driver's license.

  • P&C Insurance license preferred. If no license, you must have the ability to obtain and maintain required state licensing and carrier appointments.

  • PC experience with knowledge of various operating systems.

Based on experience and qualifications, the pay range for this position is:

  • For candidates located in Wisconsin and Texas: $68,100-$102,100 annually.

  • For candidates located in Colorado: $74,910-$112,310 annually.

Here is what you can look forward to as part of our team:

At Sentry, your total rewards go beyond competitive compensation. We're committed to supporting the whole you, which is why we offer a comprehensive package designed to help you thrive both professionally and personally.

  • Hybrid Flexibility:Enjoy the best of both worlds. With optional work from home on Mondays and Fridays and join your team in the office Tuesday through Thursday to collaborate and learn. We provide the technology and tools you need for both your office and home workspace from day one.

  • Dining on Us:Depending on your location, we may provide a stipend that can be used at our on-site cafeteria or a meal allowance to keep you fueled.

  • Continuous Learning:Unlock your potential through Sentry University and take advantage of our tuition reimbursement program.

  • Comprehensive Benefits:We support your whole self with group medical, dental, and vision insurance along with parental leave, pet insurance, caregiver leave, and wellness resources. Options for HSA, FSA, and Dependent Care FSA are available.

  • Work-Life Balance:Enjoy your generous Paid Time Off allowance to rest and take advantage of paid Volunteer Time Off to support your community.

  • Investing in Your Future:We're committed to your long-term financial well-being. We offer a 100% company match on the first 8% you contribute to your 401(k) each pay period, and those funds vest immediately.

  • Giving Back:Through the Sentry Foundation, we're proud to support the United Way and make a difference in our communities.

Why Join Sentry?

At Sentry, we believe our people are the heart of our success. We're proud to be recognized for the culture we've built, earning spots on Forbes' lists for America's Best Midsize Employers and Best Employers for New Grads, as well as Newsweek's America's Greatest Workplaces for Women and Diversity. These honors reflect our commitment to your professional satisfaction and growth.

Building on a Legacy

Our future is bright, but it's anchored in a long history of stability. Since our founding in 1904, we've dedicated ourselves to helping businesses protect their futures. That trust has made us one of the largest and most financially stable mutual insurance companies in the U.S. We're proud to have maintained an A+ rating from A.M. Best, the industry's leading authority, for over 30 years.

Your Career, Our Community

Whether you're working at our headquarters in Stevens Point, Wisconsin, or one of our many offices across the country, you'll find a challenging and rewarding environment. Explore theOur Teamstab on our Career Page to see the diverse career paths we offer, with a focus on ongoing development and professional growth.

Ready to own your future? Join us at Sentry, opportunities await!

Casey Van Der Geest

Talent Acquisition Specialist

Casey.VanDerGeest@sentry.com

Equal Employment Opportunity

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.


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