As a merchandising director, you plan and direct strategies for delivering inventory to stores in response to local market needs and demand. You direct a team of merchandising personnel, manage products and supply lines, verify the inventory status of stores, and create consumer-focused assortments of products carefully chosen for each area. Merchandising directors use marketplace data and consumer insights to deliver products for local market needs. You work with both customers and various departments in the company to gain insights and identify market opportunities. Some large companies have regional merchandising directors with responsibilities over a given geographic area instead of the company's entire merchandising needs.