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Media Planner Jobs in Wisconsin (NOW HIRING)

Interdependence

Media Supervisor

Milwaukee, WI · On-site

$121K - $126K/yr

This role combines strategic media planning with hands-on campaign management. The Media Supervisor will translate client goals into channel strategies, develop media plans, oversee campaign setup ...

Baird

Media & Sponsorship Manager

Milwaukee, WI · On-site

$102K - $156K/yr

Baird is seeking a Media & Sponsorship Manager to lead the strategy, planning, and execution of media and sponsorship investments across the firm. This role connects business priorities to effective ...

Best Version Media

Social Media Specialist

Brookfield, WI · On-site

$50K - $60K/yr

Best Version Media was founded in 2007 and now serves over 1,300 communities across the U.S. and ... planning and daily publishing to the development of scalable content pillars that allow us to move ...

Harley-Davidson

Paid Media Lead

Milwaukee, WI · On-site

$104K - $155K/yr

Required 8+ years of experience in media planning, performance marketing, or integrated marketing. * Proven success developing and optimizing full-funnel media strategies across multiple channels and ...

Hiebing

Media Relations Account Supervisor

Madison, WI · On-site

Leverage AI-enabled tools to streamline research, media planning, content development, and project execution, creating more time to focus on strategic thinking, relationship building, and delivering ...

Hiebing

Media Relations Account Supervisor

Madison, WI · On-site

Leverage AI-enabled tools to streamline research, media planning, content development, and project execution, creating more time to focus on strategic thinking, relationship building, and delivering ...

Harley-Davidson

Paid Media Lead

Milwaukee, WI · On-site

$104K - $155K/yr

Education Requirements High School Diploma or Equivalent Required Education Specifications Bachelor's Degree Preferred Experience Requirements Required * 8+ years of experience in media planning ...

Harley-Davidson

Paid Media Lead

Milwaukee, WI

$104K - $155K/yr

Education Requirements High School Diploma or Equivalent Required Education Specifications Bachelor's Degree Preferred Experience Requirements Required * 8+ years of experience in media planning ...

Harley-Davidson

Paid Media Lead

Milwaukee, WI

$104K - $155K/yr

Education Requirements High School Diploma or Equivalent Required Education Specifications Bachelor's Degree Preferred Experience Requirements Required * 8+ years of experience in media planning ...

ATIA Ltd

Social Media Engineer

Milwaukee, WI

Enterprise Resource Planning (ERP), * 3.Customer Relationship Management System (CRM), * 4.Learning ... Proven working experience in social media or related field ( Minimum 5 years ) * Excellent ...

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All JobsMedia Planner JobsMedia Planner Jobs in Wisconsin

Media Planner information

See Wisconsin salary details

$40.9K

$75.8K

$121.6K

How much do media planner jobs pay per year?

As of Aug 31, 2026, the average yearly pay for media planner in Wisconsin is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,100.00 and $83,300.00 per year, depending on experience, location, and employer.

What is a media planner?

A media planner is an expert in all types of media, demographics, and placement strategy. Your primary job duties are to research and analyze various types of media to create cost-effective advertising strategies for your clients. Through a combination of data and metrics, you create the most inexpensive and effective advertising plans for specific products. You advise clients why and how to use magazines, radio, television, internet, and other types of media for advertising purposes.

What are the key skills and qualifications needed to thrive as a media planner?

To thrive as a Media Planner, you need strong analytical skills, an understanding of advertising strategies, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency with media planning software such as Nielsen, comScore, and Google Analytics is essential for campaign planning and measurement. Excellent communication, negotiation, and organizational skills help you collaborate effectively with clients, vendors, and creative teams. These skills ensure campaigns are strategically targeted, cost-effective, and deliver measurable results for clients.

What are some common challenges media planners face when coordinating campaigns across multiple channels?

Media Planners often encounter challenges in ensuring consistent messaging and optimal budget allocation across various platforms, such as digital, print, and broadcast. Balancing client expectations with performance data and adapting to rapidly changing media trends requires strong analytical and communication skills. Effective collaboration with creative teams, vendors, and account managers is essential to overcome these challenges and deliver cohesive, high-performing campaigns.

What is the difference between Media Planner vs Media Buyer?

AspectMedia PlannerMedia Buyer
Primary RoleDevelops media strategies and plans based on target audience and campaign goalsExecutes media plans by purchasing ad space and negotiating with media outlets
Skills & CertificationsKnowledge of market research, media channels, and planning toolsNegotiation skills, media buying platforms, and vendor relationships
Work EnvironmentStrategic planning in agencies or marketing departmentsMedia outlets, ad agencies, or in-house marketing teams

While both roles collaborate closely, Media Planners focus on creating effective media strategies, whereas Media Buyers handle the execution by purchasing ad space. Understanding these differences helps organizations optimize their advertising campaigns and ensures the right skills are matched to each role.

How much do media planners make in the US?

Media planners in the US typically earn a median annual salary of around $65,000 to $85,000, with entry-level positions starting lower and experienced professionals earning higher salaries. Compensation can vary based on experience, location, and the size of the employer, and many media planners use tools like media planning software and data analysis skills in their work.

Is a media planner an entry-level job?

A media planner can be an entry-level position, especially for those with a relevant degree in marketing, advertising, or communications. Entry-level roles typically involve assisting with campaign planning and learning industry tools like media buying software, with opportunities for advancement as experience grows.
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The top searched job categories for Media Planner jobs in Wisconsin are:

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Media Planner jobs near you
Infographic showing various Media Planner job openings in Wisconsin as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 74% Full Time, 20% Part Time, 1% Temporary, and 3% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $75,848 per year, or $36.5 per hour.

Media Supervisor

Milwaukee, WI • On-site

Interdependence
11 - 50 employees
Learn more about Interdependenceexternal

$121K - $126K/yr

Full-time

Re-posted 10 days ago

Job description

WHO WE ARE

The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month.

Interdependence is rebuilding it from the ground up. Interviewed, our proprietary platform, analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for — and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result.

Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment.

We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us.

THE ROLE

We are seeking a Media Supervisor to lead the planning, execution, and optimization of integrated paid media campaigns across social platforms and Google. 

This role combines strategic media planning with hands-on campaign management. The Media Supervisor will translate client goals into channel strategies, develop media plans, oversee campaign setup and activation, monitor performance, and identify opportunities to improve results. They will also guide junior team members and serve as a trusted day-to-day media partner for clients and internal teams. 

The ideal candidate has strong experience across paid social and Google Ads and understands how each channel contributes to the broader customer journey. They are comfortable moving between strategy, platform execution, performance analysis, client communication, and team oversight. 

KEY RESPONSIBILITIES

Media Strategy and Planning 

  • Develop integrated media strategies across paid social, paid search, display, YouTube, and other relevant Google placements
  • Translate client objectives into clear channel recommendations, audience strategies, campaign structures, budgets, and performance goals
  • Build detailed media plans that outline channel roles, targeting, investment levels, flighting, creative needs, and measurement approaches
  • Evaluate audience behavior, competitive activity, historical performance, and platform opportunities to inform recommendations
  • Identify the appropriate balance between awareness, consideration, lead generation, conversion, and remarketing tactics
  • Partner with account, strategy, creative, analytics, and public relations teams to ensure media supports the broader campaign strategy 

Campaign Execution and Optimization

  • Build and launch campaigns across platforms including Meta, LinkedIn, TikTok, Reddit, X, Google Ads, YouTube, and Google Display
  • Manage campaign setup including objectives, audiences, keywords, bidding strategies, budgets, placements, tracking, and quality assurance
  • Conduct keyword research and develop paid search campaign structures aligned with user intent and business priorities
  • Monitor pacing and performance across platforms and make ongoing optimizations to budgets, bids, targeting, creative rotation, placements, and campaign structure
  • Troubleshoot delivery, tracking, disapproval, billing, and platform-related issues
  • Maintain strong quality-control processes to ensure campaigns launch accurately and on schedule
  • Stay current on platform updates, emerging formats, targeting changes, privacy developments, and media best practices 

Measurement and Reporting 

  • Establish campaign KPIs and measurement frameworks based on each client's goals
  • Analyze performance across platforms and connect channel results to broader business outcomes
  • Develop clear reporting that explains what happened, why it happened, and what actions should be taken next
  • Identify trends, testing opportunities, performance risks, and areas for budget reallocation
  • Collaborate with analytics and technical teams to support conversion tracking, pixels, tags, UTMs, and attribution
  • Present findings and recommendations to clients and internal stakeholders in a clear and actionable way 

Client and Team Leadership 

  • Serve as a primary media contact for clients and provide confident, strategic guidance
  • Lead media-related client conversations, presentations, performance reviews, and planning sessions
  • Set expectations around performance, timelines, testing, and platform limitations
  • Review the work of junior media team members and provide clear feedback and coaching
  • Delegate campaign management responsibilities while maintaining accountability for quality and results
  • Support the development of repeatable processes, templates, and best practices across the media team
  • Contribute to new business opportunities by developing media recommendations, budgets, audits, and presentation materials 

QUALIFICATIONS

  • 5+ years of experience planning and managing paid media campaigns
  • Demonstrated hands-on experience with Google Ads and multiple paid social platforms
  • Strong knowledge of paid search, paid social, display, video, remarketing, audience development, and conversion-focused media
  • Experience managing campaigns across Meta and LinkedIn, with additional experience across platforms such as TikTok, Reddit, X, or Pinterest preferred
  • Experience managing Google Search, Display, Performance Max, and YouTube campaigns
  • Ability to build integrated media plans and explain the strategic role of each recommended channel
  • Strong understanding of campaign measurement, conversion tracking, attribution, and performance reporting
  • Experience managing meaningful media budgets across multiple campaigns or clients
  • Ability to interpret performance data and translate it into clear strategic recommendations
  • Strong client communication, presentation, organization, and project management skills
  • Experience reviewing or supervising the work of junior team members
  • Ability to manage multiple priorities and deadlines in a fast-paced agency environment 

PREFERRED QUALIFICATIONS

  • Agency experience supporting multiple clients simultaneously
  • Experience with both B2B and B2C campaigns
  • Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, and third-party reporting platforms
  • Experience with lead generation, ecommerce, awareness, and full-funnel campaign strategies
  • Familiarity with CRM integrations, offline conversion tracking, and lead-quality measurement
  • Platform certifications across Google Ads, Meta, LinkedIn, or other relevant channels
  • Experience supporting media pitches and new business development 

WHAT SUCCESS LOOKS LIKE 

  • Media strategies are aligned with client goals and supported by clear rationale
  • Campaigns launch accurately, on time, and with appropriate tracking in place
  • Budgets are managed responsibly and pacing issues are addressed proactively
  • Performance insights lead to meaningful optimizations rather than surface-level reporting

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