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Media Planner Jobs in Washington (NOW HIRING)

Media Planner Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of Travel: Local ...

Media Planner

Arlington, VA · On-site

$90K - $120K/yr

Your Job i360 is seeking a detail-oriented and strategic Media Planner to lead the planning, execution, and optimization of digital media campaigns across both political and commercial clients. In ...

The ideal candidate has strong interest in paid media planning and buying, and a desire to be a part of a team and learn the ins and outs of media, including search and social. Strong internship or ...

The ideal candidate has strong interest in paid media planning and buying, and a desire to be a part of a team and learn the ins and outs of media, including search and social. Strong internship or ...

Core function of this role is media planning and buying, campaign execution, maintenance, and reporting. Responsibilities · Support team and larger agency with all aspects of media planning, buying ...

New

Digital Media Planner

Lanham, MD · On-site +1

$75K - $90K/yr

Description As the Digital Media Planner , you will manage and grow digital media initiatives for Moore Media and Digital's nonprofit clients. The Digital Media Planner will be responsible for ...

Senior Digital Media Planner

Lanham, MD · On-site +1

$90K - $105K/yr

Description As the Senior Digital Media Planner , you will manage and grow digital media initiatives for Moore Digital's non-profit clients. You will plan, develop, and manage cross-channel paid ...

As the Digital Media Planner , you will manage and grow digital media initiatives for Moore Media and Digital's nonprofit clients. The Digital Media Planner will be responsible for planning ...

As the Digital Media Planner , you will manage and grow digital media initiatives for Moore Media and Digital's nonprofit clients. The Digital Media Planner will be responsible for planning ...

Media Planner, Senior Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI with Polygraph Employee Type: Regular Percentage of Travel Required: Up to 25% Type ...

Digital Media Planner

Lanham, MD · On-site +1

$75K - $90K/yr

Description As the Digital Media Planner , you will manage and grow digital media initiatives for Moore Media and Digital's nonprofit clients. The Digital Media Planner will be responsible for ...

As the Senior Digital Media Planner , you will manage and grow digital media initiatives for Moore Digital's non-profit clients. You will plan, develop, and manage cross-channel paid digital media ...

Senior Digital Media Planner

Lanham, MD · On-site

$100 - $125/hr

* Employee Type Full-Time Regular As the Senior Digital Media Planner , you will manage and grow digital media initiatives for Moore Digital's non-profit clients. You will plan, develop, and manage ...

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Media Planner information

See Washington salary details

$45.9K

$85.1K

$136.5K

How much do media planner jobs pay per year?

As of Sep 7, 2026, the average yearly pay for media planner in Washington is $85,109.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,400.00 and $93,400.00 per year, depending on experience, location, and employer.

What is a media planner?

A media planner is an expert in all types of media, demographics, and placement strategy. Your primary job duties are to research and analyze various types of media to create cost-effective advertising strategies for your clients. Through a combination of data and metrics, you create the most inexpensive and effective advertising plans for specific products. You advise clients why and how to use magazines, radio, television, internet, and other types of media for advertising purposes.

What are the key skills and qualifications needed to thrive as a media planner?

To thrive as a Media Planner, you need strong analytical skills, an understanding of advertising strategies, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency with media planning software such as Nielsen, comScore, and Google Analytics is essential for campaign planning and measurement. Excellent communication, negotiation, and organizational skills help you collaborate effectively with clients, vendors, and creative teams. These skills ensure campaigns are strategically targeted, cost-effective, and deliver measurable results for clients.

What are some common challenges media planners face when coordinating campaigns across multiple channels?

Media Planners often encounter challenges in ensuring consistent messaging and optimal budget allocation across various platforms, such as digital, print, and broadcast. Balancing client expectations with performance data and adapting to rapidly changing media trends requires strong analytical and communication skills. Effective collaboration with creative teams, vendors, and account managers is essential to overcome these challenges and deliver cohesive, high-performing campaigns.

What is the difference between Media Planner vs Media Buyer?

AspectMedia PlannerMedia Buyer
Primary RoleDevelops media strategies and plans based on target audience and campaign goalsExecutes media plans by purchasing ad space and negotiating with media outlets
Skills & CertificationsKnowledge of market research, media channels, and planning toolsNegotiation skills, media buying platforms, and vendor relationships
Work EnvironmentStrategic planning in agencies or marketing departmentsMedia outlets, ad agencies, or in-house marketing teams

While both roles collaborate closely, Media Planners focus on creating effective media strategies, whereas Media Buyers handle the execution by purchasing ad space. Understanding these differences helps organizations optimize their advertising campaigns and ensures the right skills are matched to each role.

How much do media planners make in the US?

Media planners in the US typically earn a median annual salary of around $65,000 to $85,000, with entry-level positions starting lower and experienced professionals earning higher salaries. Compensation can vary based on experience, location, and the size of the employer, and many media planners use tools like media planning software and data analysis skills in their work.

Is a media planner an entry-level job?

A media planner can be an entry-level position, especially for those with a relevant degree in marketing, advertising, or communications. Entry-level roles typically involve assisting with campaign planning and learning industry tools like media buying software, with opportunities for advancement as experience grows.

What are the most commonly searched types of Media Planner jobs in Washington?

The most popular types of Media Planner jobs in Washington are:

What are popular job titles related to Media Planner jobs in Washington?

For Media Planner jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Media Planner jobs in Washington look for?

The top searched job categories for Media Planner jobs in Washington are:

What cities in Washington are hiring for Media Planner jobs?

Cities in Washington with the most Media Planner job openings:

What are popular job titles related to Media Planner jobs in WA?

For Media Planner jobs in WA, the most frequently searched job titles are:

Infographic showing various Media Planner job openings in Washington as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 70% Full Time, 18% Part Time, 3% Temporary, and 7% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $85,109 per year, or $40.9 per hour.

Media Planner

CACI

Fort George G Meade, MD

Full-time

Medical, Retirement, PTO

Posted 9 days ago


Key responsibilities

  • Develop media plans that support influence objectives and operational priorities.

  • Identify, assess, and select appropriate media platforms and channels to maximize audience reach and message effectiveness.

  • Monitor media performance and audience engagement to evaluate and optimize campaign execution.


Job description

Job Title: Media Planner Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of Travel: Local Anticipated Posting End: There is not an anticipated end date for this posting since applications are needed on an ongoing basis. The Opportunity: Join a team dedicated to advancing national security through innovative irregular warfare and operations expertise. CACI is looking for individuals to join a program that delivers mission-critical advisory, training, and operational support services that help mission partners stay ahead of rapidly evolving global threats.

Working across geographic and functional combatant commands, these professionals play a vital role in developing, integrating, and sustaining mission-ready task forces that enhance joint force effectiveness and operational success. This is an opportunity to contribute to high-impact missions, collaborate with experienced professionals, and support strategic operations that strengthen our nation's defense capabilities around the world. Candidates who thrive in dynamic environments, embrace complex challenges, and are committed to mission excellence will find meaningful opportunities for growth and impact within CACI and on this team.

These positions are contingent upon contract award and will be located in Tampa FL, Camp HM Smith (Hawaii), Colorado Springs (Northcom), Doral FL, Fort Meade MD, Omaha NE, or Stuttgart. Responsibilities: Develop media plans that align PSYOP, OIE, and influence objectives with target audience behaviors, communication channels, and operational priorities. Identify and assess traditional, digital, social media, broadcast, print, and emerging platforms to maximize audience reach and message effectiveness.

Conduct audience and media consumption analysis to determine optimal communication channels, timing, and delivery methods. Coordinate with content, creative, cultural, and distribution teams to ensure media strategies support approved narratives and desired behavioral outcomes. Develop channel selection, placement, and dissemination recommendations based on audience segmentation and operational objectives.

Monitor media performance, audience engagement, and platform analytics to evaluate effectiveness and optimize campaign execution. Identify key media outlets, influencers, networks of influence, and communication ecosystems relevant to target audiences. Support campaign planning by integrating media strategies into operational approaches, communication plans, and influence activities.

Assess emerging media trends, technologies, and platform capabilities to identify opportunities for enhanced audience engagement. Provide media strategy recommendations to leadership and operational planners to improve reach, resonance, and operational effectiveness. Qualifications: Bachelor's degree in Communications, Marketing, Journalism, Strategic Communications, Public Relations, Digital Media, or a related field.

Minimum of 3+ or 5+ years of experience supporting media planning, strategic communications, influence operations, advertising, public affairs, or related disciplines. Demonstrated experience developing multi-channel media strategies and audience engagement plans. Experience conducting audience analysis, media assessments, and platform evaluations to support communication objectives.

This position is contingent on funding and may not be filled immediately. However, this position is representative of positions within CACI that are consistently available. Individuals who apply may also be considered for other positions at CACI.

What You Can Expect: A culture of integrity. At CACI, we place character and innovation at the center of everything we do. As a valued team member, you'll be part of a high-performing group dedicated to our customer's missions and driven by a higher purpose - to ensure the safety of our nation.

An environment of trust. CACI values the unique contributions that every employee brings to our company and our customers - every day. You'll have the autonomy to take the time you need through a unique flexible time off benefit and have access to robust learning resources to make your ambitions a reality.

A focus on continuous growth. Together, we will advance our nation's most critical missions, build on our lengthy track record of business success, and find opportunities to break new ground - in your career and in our legacy. Pay Range: There are a host of factors that can influence final salary including, but not limited to, geographic location, Federal Government contract labor categories and contract wage rates, relevant prior work experience, specific skills and competencies, education, and certifications.

Our employees value the flexibility at CACI that allows them to balance quality work and their personal lives. We offer competitive compensation, benefits and learning and development opportunities. Our broad and competitive mix of benefits options is designed to support and protect employees and their families.

At CACI, you will receive comprehensive benefits such as; healthcare, wellness, financial, retirement, family support, continuing education, and time off benefits. Since this position can be worked in more than one location, the range shown is the national average for the position. The proposed salary range for this position is: $68,400-$143,700 CACI is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, age, national origin, disability, status as a protected veteran, or any other protected characteristic.