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Media Analyst Jobs in Michigan (NOW HIRING)

HR 1 Corp.

Social Media/Event Coordinator

Warren, MI · On-site

Monitor and analyze social media analytics to track performance and recommend strategies for improvement * Collaborate with different departments to gather information and insights for effective ...

ACCESS

Social Media Specialist

Dearborn, MI · On-site

Proven experience examining social media analytics and making recommendations based on that analysis * Operating standard office equipment and using required software applications for program area ...

ACCESS

Social Media Specialist

Dearborn, MI

Proven experience examining social media analytics and making recommendations based on that analysis * Operating standard office equipment and using required software applications for program area ...

ACCESS

Social Media Specialist

Dearborn, MI

Proven experience examining social media analytics and making recommendations based on that analysis * Operating standard office equipment and using required software applications for program area ...

Carhartt

Paid Media Strategist

Dearborn, MI · On-site

Paid Media Strategist Department: Digital Marketing Reports to: Digital Marketing Manager Location ... A strategic mindset, analytical rigor, hands-on leadership, and the ability to innovate in a fast ...

General Motors

Media Planner

Warren, MI · Hybrid

The Media Planner supports the GM MediaOne Chevrolet Strategy and Planning team. They will ... Analytical data experience * Comfortable working in a fast-paced environment managing multiple ...

General Motors

Media Planner

Warren, MI · On-site

The Media Planner supports the GM MediaOne Chevrolet Strategy and Planning team. They will ... Analytical data experience * Comfortable working in a fast-paced environment managing multiple ...

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How much do media analyst jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for media analyst in Michigan is $31.38, according to ZipRecruiter salary data. Most workers in this role earn between $25.34 and $32.69 per hour, depending on experience, location, and employer.

What is a media analyst?

A media analyst researches and examines social data to determine if marketing campaigns are effective at meeting business objectives. These marketing professionals help build a company’s online presence and improve brand awareness using blogs and search engine optimization (SEO). As a media analyst, your job duties include strategizing ways to sell a company’s products or services, finding SEO keywords and monitoring social tools, analyzing data and writing reports, and using marketing information to reach an organization’s customer base.

What are some typical challenges media analysts face when interpreting data from multiple sources?

Media Analysts often encounter challenges in consolidating and interpreting data from various platforms, including traditional media, social media, and digital channels. Each source may use different metrics, formats, and measurement standards, making it necessary to standardize and validate the data before drawing actionable insights. Navigating discrepancies and ensuring data accuracy are key parts of the role, requiring strong analytical skills and attention to detail. Effective communication with other team members is also essential, as findings often need to be translated into clear recommendations for marketing, PR, or strategy teams.

What are the key skills and qualifications needed to thrive as a media analyst, and why are they important?

To thrive as a Media Analyst, you typically need strong analytical skills, a background in communications or marketing, and experience interpreting media data. Familiarity with media monitoring tools, analytics platforms (such as Google Analytics or Meltwater), and data visualization software is essential. Attention to detail, critical thinking, and effective communication are valuable soft skills for synthesizing insights and presenting findings. These competencies ensure accurate analysis of media trends, enabling data-driven recommendations that inform strategic decision-making.

What is the difference between Media Analyst vs Media Planner?

AspectMedia AnalystMedia Planner
Required CredentialsBachelor's degree in marketing, communications, or related field; familiarity with analytics toolsBachelor's degree in marketing, advertising, or related field; knowledge of media channels
Work EnvironmentData analysis, reporting, and research in office settingsStrategic planning and campaign development in agency or client offices
Employer & Industry UsageMedia agencies, marketing firms, corporationsAdvertising agencies, media companies, marketing departments

Media Analysts focus on analyzing data to evaluate media performance, while Media Planners develop strategies to select the best media channels for campaigns. Both roles require similar educational backgrounds and often work within the same industry environments, but their core responsibilities differ: analysis versus planning.

How much do media analysts make in the US?

Media analysts in the US typically earn a median annual salary of around $55,000 to $70,000, depending on experience, location, and industry. Entry-level positions may start lower, while experienced analysts or those with specialized skills can earn higher salaries, often supplemented with benefits and bonuses.

What does a media analyst do?

A media analyst evaluates media coverage, campaigns, and trends to assess their effectiveness and impact. They analyze data from various sources, such as social media, news outlets, and advertising platforms, often using tools like media monitoring software. Their insights help organizations refine communication strategies and measure public perception.
More about Media Analyst jobs

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For Media Analyst jobs in Michigan, the most frequently searched job titles are:

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Media Analyst jobs near you
Infographic showing various Media Analyst job openings in Michigan as of August 2026, with employment types broken down into 100% Full Time. Highlights an 84% In-person, 6% Hybrid, and 10% Remote job distribution, with an average salary of $65,270 per year, or $31.4 per hour.

Social Media Analytics Specialist

Campbell Marketing and Communications

Dearborn, MI • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Description
Social Media Analytics Specialist - Hybrid - Entry Level
Campbell Marketing & Communications is looking for an enthusiastic individual to help develop and manage several clients' social media as well as Campbell Marketing & Communications' own social media. The individual will work both as an individual contributor and collaboratively with a team managing B2B, B2C client social media accounts.
This role is an entry level, non-managerial role. Applicants should have one year of relevant professional experience managing social media for an organization with strong interpersonal skills (verbal and written), self-motivated, and able to work independently in a high-volume environment.
Campbell Marketing & Communications provides integrated marketing services including public/media relations, training, advertising, direct and experiential marketing, research, and brand development. We are a recognized leader in the B2B/B2C communications agency marketplace and have been connecting clients with customers since 1982. We are experienced. We are proven. We are adaptive. Come join the Campbell family!
Position Summary
The Social Analytics Specialist is responsible for measuring, analyzing, and translating social media performance into actionable insights that inform content strategy, campaign optimization, and business decisions. This role works closely with account teams, strategy, creative, paid media, and client teams to identify trends, evaluate performance, and provide data-driven recommendations across social and digital platforms.
Key Responsibilities
Reporting & Measurement
  • Develop recurring social performance reports, dashboards, and scorecards across platforms including Instagram, Facebook, Tik Tok, X, LinkedIn, YouTube, and emerging channels.
  • Track and analyze KPIs including reach, impressions, engagement, video views, follower growth, CTR, traffic, conversions, and sentiment.
  • Monitor campaign performance and provide actionable recommendations to improve results.
  • Ensure data accuracy and consistency across reporting tools and platforms.

Insights & Optimization
  • Identify audience, content, and platform trends to inform strategic recommendations.
  • Analyze top-performing content and uncover opportunities for optimization.
  • Translate complex data into clear insights and executive-friendly summaries.

Dashboard Management
  • Build and maintain dashboards using tools such as Hookit, Brandwatch, Sprout, Cision, social media platforms, source analytics, and similar platforms.
  • Partner with paid media and web analytics teams to connect social performance with broader marketing objectives.
  • Support campaign measurement frameworks and attribution models.

Collaboration
  • Work closely with account, creative, and strategy teams to establish measurable campaign objectives.
  • Present findings and recommendations during internal and client meetings.
  • Support new business opportunities with audience, industry, and performance insights.

Qualifications
Required
  • Bachelor's degree in Marketing, Communications, Business, Analytics, or related field.
  • 2-3 years of experience in social media analytics, digital analytics, marketing analytics, or related discipline.
  • Strong understanding of major social media platforms and their native analytics tools.
  • Experience developing reports and dashboards for multiple stakeholders.
  • Proficiency in Microsoft Excel, including pivot tables, lookups, and data analysis functions.
  • Strong analytical, organizational, and communication skills.

Preferred
  • Experience with Google Analytics 4 (GA4).
  • Familiarity with social listening and reporting platforms such as Hookit, Brandwatch, Sprout, Cision, social media platforms, source analytics, and similar platforms.
  • Understanding of paid social reporting and campaign measurement.

Success Metrics
  • Timely delivery of accurate reporting and dashboards.
  • Actionable insights that improve campaign performance.
  • Increased efficiency and automation of reporting processes.
  • High stakeholder satisfaction and adoption of reporting tools.
  • Ability to connect social performance to broader business objectives.

Company Culture
  • Detail Oriented: quality and precision-focused
  • Innovative: innovative and risk taking
  • Outcome Oriented: results-focused with strong performance culture
  • People Oriented: supportive and fairness-focused
  • Team Oriented: cooperative and collaborative

Additional Information:
  • The company is currently working on a hybrid basis; some in-office days will be required (Dearborn, MI).
  • Valid Driver's License and clean driving record
  • This is a U.S. based/MI based position.
  • Sponsorship is not available for this position.
  • Salary range starts at $48,000.00 annually - negotiable based on experience.
  • Work Environment: Will require some travel and/or weekend and evening hours. May also require some physical activities such as standing and/or walking for extended periods of time, and the ability to lift supplies up to 35lbs.

Campbell Marketing & Communications is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.
Position Requirements
Full-Time/Part-Time
Full-Time
This position is currently accepting applications.

Apply