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Marketing Jobs in Springfield, MO (NOW HIRING)

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Event Marketer

Rogersville, MO · On-site

$18/hr

We are seeking outgoing, energetic individuals to join the best event marketing team in North America as a part-time Event Marketer at trade shows, fairs, festivals, and events throughout the area.

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All JobsMarketing JobsMarketing Jobs in Springfield, MO

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$12

$29

$51

How much do marketing jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for marketing in Springfield, MO is $29.73, according to ZipRecruiter salary data. Most workers in this role earn between $19.66 and $39.38 per hour, depending on experience, location, and employer.

What is marketing?

Marketing is the process of promoting, selling, and distributing a product or service to customers. Marketers identify target audiences, develop strategies to reach them, and create campaigns that build brand awareness and drive sales. Their work often involves market research, advertising, digital marketing, social media management, and analyzing data to measure the effectiveness of marketing efforts. Ultimately, marketers help businesses connect with consumers and achieve their business goals.

How to get a job in marketing?

Most marketing and advertising jobs require a bachelor’s degree, although some employers will consider experience in sales and advertising as a substitute for a college degree, especially if you have a compelling portfolio of work. Advanced degrees are not required by most agencies, although an MBA or an advanced degree in a field like accounting will set you ahead of other candidates, should you pursue work in the financial side of marketing. Market analysts should have strong math skills and facility with analytical problem-solving, while those who work in creative departments should have outstanding language and design skills.

What are the key skills and qualifications needed to thrive as a marketing professional?

To thrive as a Marketing professional, you need a strong grasp of market research, branding, campaign strategy, and typically at least a bachelor's degree in marketing or a related field. Familiarity with digital marketing tools, analytics platforms like Google Analytics, and certifications such as HubSpot or Google Ads are highly valuable. Creativity, adaptability, and strong communication skills help you craft compelling messages and collaborate effectively across teams. These skills are crucial for driving brand awareness, engaging target audiences, and achieving business goals in a competitive marketplace.

How does a marketing professional typically collaborate with other departments within a company?

Marketing professionals regularly work cross-functionally with departments like sales, product development, and customer service to align strategies and messaging. For example, they may partner with sales to develop campaigns that support lead generation, or with product teams to ensure that promotional materials accurately reflect new features. Close collaboration helps ensure consistent branding and a seamless customer experience. Effective communication and teamwork are key to delivering successful marketing initiatives.

What is the difference between Marketing vs Sales?

AspectMarketingSales
Primary FocusCreating awareness and generating leadsConverting leads into customers
Skills NeededMarket research, content creation, brandingCommunication, negotiation, relationship building
Work EnvironmentStrategic planning, campaigns, digital platformsClient meetings, direct interactions, closing deals
Common CertificationsDigital marketing certifications, HubSpot, Google AdsSales certifications, CRM training

While marketing focuses on attracting and engaging potential customers through campaigns and branding, sales concentrates on directly closing deals and building customer relationships. Both roles are essential in the sales funnel and often work closely together to achieve business growth.

What are careers in marketing?

Careers in marketing include roles such as marketing manager, digital marketing specialist, content creator, market researcher, and brand strategist. These positions involve developing advertising strategies, analyzing market trends, managing campaigns, and using tools like social media and analytics software. Strong communication, creativity, and understanding of consumer behavior are essential skills in this field.

What do you do in a marketing job?

A marketing job involves developing strategies to promote products or services, creating advertising campaigns, conducting market research, and analyzing consumer data. Professionals in this field often use tools like social media, email marketing, and analytics software to reach target audiences and measure campaign effectiveness.

What jobs work in marketing?

Jobs in marketing include roles such as marketing coordinator, digital marketing specialist, content marketer, social media manager, brand manager, market research analyst, and marketing manager. These positions often require skills in communication, analytics, and familiarity with marketing tools like SEO, Google Analytics, and social media platforms.
More about Marketing jobs

What are the most commonly searched types of Marketing jobs in Springfield, MO?

The most popular types of Marketing jobs in Springfield, MO are:

What are popular job titles related to Marketing jobs in Springfield, MO?

For Marketing jobs in Springfield, MO, the most frequently searched job titles are:

What job categories do people searching Marketing jobs in Springfield, MO look for?

The top searched job categories for Marketing jobs in Springfield, MO are:

What cities near Springfield, MO are hiring for Marketing jobs?

Cities near Springfield, MO with the most Marketing job openings:

Marketing jobs near you
Infographic showing various Marketing job openings in Springfield, MO as of August 2026, with employment types broken down into 91% Full Time, 7% Part Time, and 2% Contract. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $61,839 per year, or $29.7 per hour.

Brand Marketing Planner - Recreational Boats

Bass Pro Shops

Springfield, MO • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 18 days ago

Bass Pro Shops rating

6.5

Company rating: 6.5 out of 10

Based on 438 frontline employees who took The Breakroom Quiz

15th of 39 rated national retailers

Job description

Brand Marketing Planner - Recreational Boats Job Description
POSITION SUMMARY:
The primary purpose of this position is to develop and implement strategic brand marketing plans for the company's Recreational Boat portfolio, including Sun Tracker, Tahoe, Regency, and Ranger Pontoons. The Brand Marketing Planner is responsible for shaping and executing brand strategy and strategic priorities that drive awareness, engagement, and demand across both OEM and retail channels.
This role will lead the development of integrated marketing initiatives that strengthen brand positioning, elevate the customer experience, and differentiate each brand within the recreational boating segment. The Brand Marketing Planner serves as a key liaison between Brand/Product teams and Marketing, while driving cross-functional collaboration to align product innovation, brand storytelling, and go-to-market execution.
ESSENTIAL FUNCTIONS:
• Lead the development and execution of brand-specific marketing strategies, product launches, and campaigns for Sun Tracker, Tahoe, Regency, and Ranger Pontoons
• Define and communicate brand vision, positioning, and strategic direction to ensure consistent execution across all marketing channels and touchpoints
• Partner closely with Brand/Product Managers to develop compelling brand narratives, messaging frameworks, and go-to-market plans that align with product roadmaps
• Serve as the primary marketing liaison for assigned boat brands, ensuring alignment between brand strategy, marketing execution, and business objectives
• Collaborate with cross-functional teams to develop and execute integrated marketing initiatives that enhance brand equity and customer engagement
• Identify and lead cross-functional subject matter expert teams to support campaign development, creative execution, and channel optimization
• Establish clear brand objectives, KPIs, and performance metrics; monitor and evaluate campaign effectiveness and brand health
• Manage marketing budgets for assigned brands and partner with analytics teams to measure ROI, campaign performance, and consumer insights
• Leverage data, market research, and customer insights to refine brand strategies and continuously improve marketing effectiveness
• Analyze sales, margin, and market trends to inform brand and campaign strategies, ensuring responsiveness to market conditions and competitive dynamics
• Collaborate with Product Development to integrate consumer insights and brand strategy into future product innovation and lifecycle planning
• Ensure brand consistency and excellence across all marketing materials, campaigns, and customer touchpoints
• Partner with retail and dealer teams to translate brand strategies into effective retail marketing tools, promotions, and experiences
• ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
• Minimum Degree Required: Bachelor's Degree
• Preferred Degree: Bachelor's Degree in Marketing, Business, Communications, or related field
• Experience: 4-6 years of marketing experience, preferably in brand marketing, product marketing, or within marine/recreational or outdoor industries
KNOWLEDGE, SKILLS AND ABILITY:
• Experience in brand marketing, product launches, and integrated campaign development
• Marine, boating, or powersports industry experience strongly preferred
• Strong understanding of brand positioning, storytelling, and customer engagement strategies
• Passion for the outdoors and recreational lifestyle markets
• Excellent communication (verbal and written) and cross-functional collaboration skills
• Strong analytical mindset with the ability to translate insights into strategic action
• Self-starter with high ownership, initiative, and accountability
• Strong organizational and project management skills in a fast-paced environment
• Proficient in Microsoft Office Suite
TRAVEL REQUIREMENTS:
0-10% (includes occasional brand events, dealer meetings, or product launches)
PHYSICAL REQUIREMENTS:
• Regularly performs computer work and sits
• Occasionally walks and stands
• Seldom/never lifts up to 50 lbs
INDEPENDENT JUDGEMENT:
Develops brand marketing strategies, objectives, and guidelines within the framework of organizational goals. Operates with a high degree of autonomy in managing brand initiatives and day-to-day responsibilities. Decisions are guided by brand strategy, market insights, and business objectives, with results reviewed by leadership.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
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