Entry Level Digital Marketing Jobs in Springfield, MO

POSITION SUMMARY:
Bass Pro Shops is seeking a Junior Digital Production Specialist to join our Digital Creative team. In this role, you will support the execution, publishing, and maintenance of digital content across our websites and digital platforms. You'll work closely with the Digital Creative team while partnering with Marketing, Merchandising, UX, and Development teams to ensure content is published accurately, on time, and in accordance with established brand and quality standards.
This is an entry-level opportunity for someone looking to build a career in digital production. You'll gain hands-on experience with content management systems (CMS), quality assurance, campaign launches, and website operations while learning industry best practices for digital publishing and production workflows.
ESSENTIAL FUNCTIONS:
Site Design - 90%
What You'll Do:

• Build, publish, and maintain digital content, landing pages, promotional experiences, and other web assets using the Content Management System (CMS).
• Execute scheduled content updates, promotional campaigns, and seasonal launches according to production calendars and established timelines.
• Perform quality assurance (QA) testing to validate content accuracy, functionality, formatting, links, responsiveness, and overall user experience across supported browsers and devices.
• Maintain website content through updates, revisions, and archiving activities.
• Support production activities, including URL redirects, campaign setup, merchandising updates, and other production requests.
• Follow established workflows, documentation, governance, and brand standards to ensure accurate and consistent execution.
• Collaborate with designers, developers, marketers, merchandisers, and business partners to complete assigned work and meet project deadlines.
• Identify and escalate production issues, technical defects, or content discrepancies as needed.
• Participate in scheduled website launches, including overnight, early morning, evening, and occasional weekend production deployments, to support promotional campaigns, seasonal events, and major site updates.
• Develop a working knowledge of web accessibility (WCAG), SEO fundamentals, and digital production best practices to support high-quality customer experiences.
• Continuously build technical proficiency with CMS platforms, production tools, and emerging digital technologies.

Internal Support - 10%

• Assist with internal website updates and production support requests.
• Participate in team meetings, production reviews, and process improvement initiatives.
• Support special projects and perform other duties as assigned.

EXPERIENCE / QUALIFICATIONS:
Minimum Education:
Bachelor's degree in Digital Media, Marketing, Web Development, Information Technology, or a related field, or equivalent practical experience.
Preferred Education:
Degree in Computer Science, Web Design & Development, Interactive Media, or a similar discipline
Experience:

• 0-2 years of experience in digital production, web content management, eCommerce, digital marketing, or a related field.
• Internship, freelance, academic, or hands-on experience publishing website content or working with Content Management Systems (CMS) is preferred.
• Experience building responsive, user-focused websites or landing pages.
• Experience working collaboratively with designers, marketers, and developers.

Additional Preferred Qualifications:

• Familiarity with enterprise CMS platforms such as WordPress, AEM, or similar.
• Basic understanding of HTML and CSS.
• Familiarity with responsive web design principles.
• Exposure to website QA testing and troubleshooting.
• Basic understanding of SEO and web accessibility concepts.
• Experience using project management or work collaboration tools such as Workfront, Jira, or similar.
• Proficiency with Microsoft Office or Google Workspace.
• Interest in eCommerce, digital marketing, and customer experience.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Exceptional attention to detail and commitment to content accuracy.
• Strong organizational, time management, and prioritization skills.
• Ability to manage multiple assignments while meeting deadlines in a fast-paced environment.
• Strong written, verbal, and interpersonal communication skills.
• Ability to follow documented production processes and quality standards.
• Basic understanding of website architecture, digital publishing, and online customer experiences.
• Ability to troubleshoot routine production issues and escalate more complex problems appropriately.
• Comfortable working collaboratively with cross-functional teams.
• Strong team player with the ability to build positive working relationships across cross-functional teams.
• Receptive to coaching and constructive feedback, with a willingness to learn, adapt, and continuously improve.
• Demonstrated willingness to learn new technologies, systems, and production workflows.
• Strong problem-solving and critical thinking skills.
• Customer-first mindset with a commitment to delivering high-quality digital experiences.

TRAVEL REQUIREMENTS:
N/A
PHYSICAL REQUIREMENTS:
Regularly sits and works on a computer.
Occasionally stands and walks.
Seldom/never lifts up to 50 lbs.
INDEPENDENT JUDGEMENT:
Performs tasks and duties under direct supervision, using well-defined policies and procedures. Work is reviewed by supervisor. Limited opportunity exists for exercising independent judgement and decision making.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
Bass Pro Shops