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Digital Marketing Manager Jobs in Springfield, MO

Ra

Marketing Analytics Manager

Buffalo, MO · On-site

You will be using quantitative methods to assess the impact of offline and digital marketing. You ... Who is good in management or leadership role. Who is good in providing external consulting. Who is ...

Care to Learn

Marketing Specialist

Springfield, MO

Digital Marketing and Content Management * Assist with updates to website content, social media channels, and email marketing campaigns. * Assist in creating graphics, videos, and multimedia content ...

Care to Learn

Marketing Specialist

Springfield, MO · On-site

Digital Marketing and Content Management * Assist with updates to website content, social media channels, and email marketing campaigns. * Assist in creating graphics, videos, and multimedia content ...

Bass Pro Shops

Digital Merchandiser - Fishing

Springfield, MO · On-site

$15.50 - $18.25/hr

Responsible to communicate assortment strategy to digital marketing team, understand performance standards and keep assigned Category Manager informed. * Analyzes & communicates financial results and ...

Campaignium LLC

Project Manager

Springfield, MO · On-site

Do you have a passion for helping businesses and organizations tenaciously chase their digital marketing goals? We're looking for a project manager with a positive attitude who can spin all the ...

Campaignium

Project Manager

Springfield, MO · On-site

Do you have a passion for helping businesses and organizations tenaciously chase their digital marketing goals? We're looking for a project manager with a positive attitude who can spin all the ...

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All JobsDigital Marketing JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Springfield, MO

Digital Marketing Manager information

See Springfield, MO salary details

$34.3K

$82.5K

$130.3K

How much do digital marketing manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for digital marketing manager in Springfield, MO is $82,544.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,500.00 and $94,100.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

How much do digital marketing managers get paid?

Digital marketing managers typically earn a median annual salary ranging from $65,000 to $120,000, depending on experience, location, and industry. Salaries can be higher for those with advanced skills in data analysis, SEO, or paid advertising, and often include benefits such as bonuses and performance incentives.

How much does a digital marketing manager make?

The average salary for a digital marketing manager in the United States is around $75,000 to $120,000 annually, depending on experience, industry, and location. In Florida, salaries typically range from $65,000 to $110,000, with higher pay for those with advanced skills in SEO, analytics, and campaign management. Certifications like Google Analytics or HubSpot can also influence earning potential.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and understanding of SEO, SEM, and social media platforms. Professional certifications such as Google Analytics or HubSpot can enhance qualifications.
More about Digital Marketing Manager jobs

What are the most commonly searched types of Digital Marketing jobs in Springfield, MO?

The most popular types of Digital Marketing jobs in Springfield, MO are:

What job categories do people searching Digital Marketing Manager jobs in Springfield, MO look for?

The top searched job categories for Digital Marketing Manager jobs in Springfield, MO are:

What cities near Springfield, MO are hiring for Digital Marketing Manager jobs?

Cities near Springfield, MO with the most Digital Marketing Manager job openings:

Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Springfield, MO as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $79,783 per year, or $38.4 per hour.

Digital Marketing Manager-WRM

Bass Pro Shops

Springfield, MO • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Bass Pro Shops rating

6.4

Company rating: 6.4 out of 10

Based on 439 frontline employees who took The Breakroom Quiz

16th of 39 rated national retailers

Job description

POSITION SUMMARY
The Digital Marketing Manager owns digital lead generation for White River Marine Group, with a focus on Cost Per Lead (CPL), lead quality, and how those leads convert to sales. This role is part of the Performance Marketing team and owns the strategy, budget management, and ongoing optimization of paid media programs that support boat sales across White River Marine Group brands.
This role manages paid media performance across search, social, programmatic, affiliate, and other digital channels. The person in this role should be comfortable digging into the details, but also able to step back, set priorities, work with partners, and turn performance trends into clear next steps for the business.
The role works closely with CRM, analytics, sales, brand, and agency partners to make sure lead generation programs are tracked correctly, tied back to business results, and set up in a way that can scale.
ESSENTIAL FUNCTIONS
CPL Ownership & Lead Generation Strategy
  • Own the CPL approach across paid media channels, including goals, priorities, measurement, and performance follow-through.
  • Build channel and audience strategies that increase qualified lead volume while improving lead quality, conversion rates, and cost efficiency.
  • Work with CRM, sales, analytics, and agency teams to understand how leads are converting and adjust media plans based on what is working.
  • Create and manage a practical testing plan across audiences, creative, offers, landing pages, bidding strategies, and lead forms.
  • Recommend budget shifts, channel mix changes, and growth opportunities based on performance trends and business priorities.

Paid Media Strategy, Execution & Agency Management
  • Paid Search:
    • Lead paid search strategy for lead acquisition, including keyword structure, bidding, campaign setup, and conversion improvement opportunities.
    • Guide updates to ad copy, audience signals, feeds, landing pages, and lead forms to improve CPL and lead quality.
    • Manage agency or platform execution, review performance, and make sure recommendations are tied to business goals and budget expectations.
  • Paid Social:
    • Lead paid social lead generation across platform lead forms, conversion campaigns, and audience testing.
    • Work with creative, brand, and agency teams to test messaging and creative that can drive better-quality leads.
  • Programmatic / Display:
    • Set the approach for prospecting and retargeting programs focused on efficient lead growth, audience quality, and frequency control.
    • Review audiences, creative, inventory, and measurement outputs to improve conversion performance.
  • Affiliate / Partner Marketing:
    • Manage partner strategies that support cost-efficient, compliant, and higher-quality lead acquisition.
    • Review partner performance, lead quality, compliance, and optimization opportunities.
  • Additional Marketing Channels:
    • Evaluate new digital channels based on business need, lead potential, tracking requirements, and the level of effort needed to launch.

Attribution, Tracking & Ad Tech Integration
  • Lead the measurement approach across attribution models, tracking methods, platform reporting, and CRM-connected reporting.
  • Work with analytics, engineering, CRM, and agency teams to make sure lead tracking is accurate across platforms, including pixels, server-side tracking, offline conversion imports, and CRM integrations.
  • Review performance based on actual CPL, lead quality, and downstream conversion instead of relying only on platform-reported results.
  • Help resolve tracking gaps, reporting issues, and data quality concerns across the marketing tech stack.

Data, Reporting & Optimization
  • Analyze and communicate campaign performance with a focus on CPL, lead quality, conversion rates, budget efficiency, and business impact.
  • Build reporting that connects media performance to sales outcomes and business priorities.
  • Recommend budget changes, pacing adjustments, channel mix updates, and scaling opportunities based on performance.
  • Plan, document, and share results from tests across creative, landing pages, audiences, offers, and bidding strategies.

Cross-Functional Collaboration
  • Work closely with CRM, sales, analytics, brand, creative, and agency partners to understand lead performance from media click through sales outcome.
  • Turn performance trends into clear action plans, priorities, and recommendations.
  • Make sure paid media work supports broader marketing priorities while staying focused on CPL and lead quality.
  • Manage timelines, priorities, and communication across internal teams and external partners.

EXPERIENCE / QUALIFICATIONS
  • Bachelor's Degree in Marketing, Business, Advertising, or related field.
  • 5-8+ years of performance marketing experience, including ownership of lead generation strategy, paid media optimization, and measurable results.
  • Experience managing paid media budgets, pacing, forecasting, agency relationships, and cross-functional projects.
  • Experience optimizing campaigns toward CPL, CPA, ROAS, or lead-to-sale goals.
  • Experience working within retail, ecommerce, automotive, marine, or high-consideration purchase categories preferred.

KNOWLEDGE, SKILLS & ABILITIES
  • Deep understanding of performance marketing channels (paid search, paid social, programmatic, affiliate).
  • Strong knowledge of attribution models, tracking infrastructure, and ad tech platforms (Google Ads, Meta, Adobe Analytics, CRM integrations, etc.).
  • Experience with lead funnel optimization, including landing pages, forms, and conversion flows.
  • Strong analytical and presentation skills, with the ability to turn performance data into clear recommendations.
  • Strong understanding of lead quality vs. volume trade-offs and downstream conversion impact.
  • Ability to work across teams, influence partners, and keep work moving when priorities compete.
  • Strong project management skills, including timelines, dependencies, budgets, and multiple active workstreams.
  • Comfortable moving between strategy, reporting, and hands-on performance review.

TRAVEL REQUIREMENTS
  • None

PHYSICAL REQUIREMENTS
  • Regularly performs computer work and sits.
  • Occasionally walks and stands.
  • Seldom/never lifts up to 50 lbs.

INDEPENDENT JUDGEMENT
  • Works with a high level of independence when setting priorities, managing budgets, and making optimization decisions within business guidelines.
  • Uses data, performance trends, and business context to guide recommendations and improve results.
  • Identifies risks, opportunities, and process improvements, then brings forward clear recommendations to leadership and partners.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
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