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How much do marketing rotation associate jobs pay per hour?

As of Jun 18, 2026, the average hourly pay for marketing rotation associate in the United States is $24.53, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $27.16 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Rotation Associate, and why are they important?

To thrive as a Marketing Rotation Associate, you need a solid understanding of marketing principles, data analysis, and project management, often supported by a bachelor's degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM tools like Salesforce, and analytics software such as Google Analytics is highly beneficial. Strong communication, adaptability, and teamwork skills help you excel in cross-functional environments and adapt to diverse projects. These abilities enable you to contribute effectively across various marketing functions, drive campaign success, and develop a broad skill set for future growth.

What is a Marketing Rotation Associate?

A Marketing Rotation Associate is an entry-level professional who participates in a structured program that rotates them through different marketing functions within a company. Over the course of the program, associates gain hands-on experience in areas such as digital marketing, market research, brand management, and product marketing. This rotational structure helps associates develop a broad understanding of the marketing field, build a diverse skillset, and identify their preferred career path within the organization. Companies often use these programs to train and identify future marketing leaders. Rotational programs typically last from one to two years.

What types of projects and responsibilities can I expect during a Marketing Rotation Associate program?

As a Marketing Rotation Associate, you'll typically work on a variety of projects across multiple teams, such as product marketing, digital campaigns, market research, and brand strategy. Each rotation immerses you in different aspects of marketing, allowing you to develop a broad skill set and understand the full marketing lifecycle. You'll collaborate closely with cross-functional teams like sales, creative, and analytics, which helps you build a strong professional network and gain insight into how each department supports overall business goals. This structure is designed to challenge you, accelerate your learning, and prepare you for future leadership roles in marketing.

What is the difference between Marketing Rotation Associate vs Marketing Coordinator?

AspectMarketing Rotation AssociateMarketing Coordinator
Required CredentialsBachelor's degree in marketing, communications, or related field; internship experience often preferredBachelor's degree in marketing, business, or related field; some roles may require certifications
Work EnvironmentRotational programs across different marketing departments, collaborative teamsOffice-based, project-focused, coordinating marketing campaigns
Employer & Industry UsageCommon in large corporations with structured training programsWidely used across industries for supporting marketing activities

The Marketing Rotation Associate typically participates in rotational programs to gain broad experience across marketing functions, while the Marketing Coordinator focuses on executing specific marketing campaigns and supporting daily marketing operations. Both roles require similar educational backgrounds, but the Rotation Associate is more about learning and development, whereas the Coordinator is more execution-oriented.

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Marketing Rotation Associate jobs near you
Director of Sales & Marketing

Director of Sales & Marketing

Franciscan Ministries

Vernon Hills, IL

$95K - $105K/yr

Full-time

Posted 26 days ago

Job description

Overview:

Position Summary

The Director of Sales and Marketing (DSM) will lead the organization’s growth by overseeing daily operations across sales, marketing, and business development.  Victory Lakes is a CCRC and the sales focus will be on Independent and Assisted Living occupancy.  Healthcare sales experience preferred.  A pivotal aspect of this role involves spearheading the execution of a strategic marketing plan (Annual Marketing Plan). Additionally, the DSM will create an innovative, multi-channel marketing framework to elevate brand visibility and prestige.  They will ensure a continuous flow of high-quality sales leads and evaluate the return on investment for marketing initiatives.

Hours Needed

  • Monday - Friday: 8:00am to 5:00pm

1075 E Victory Dr Lindenhurst, IL 60046

Essential Functions, Key Duties, & Responsibilities

Sales Management

  • Lead Management: Responds, engages, and converts leads as appropriate by service line and Ministry guidelines. Responsible for meeting community occupancy targets.
  • Ensures departmental productivity and performance measure are consistently fulfilled as well as departmental compliance with the client relationship management (CRM) system.  Proficient in data integrity and management.
  • Manages the customer experience from the initial point of engagement to admission/move-in into the community. Communicates all relevant information to the appropriate parties (associates, family, community, healthcare partners).

Marketing Management

  • Develops and implements a strategic annual sales and marketing plan that includes weekly, monthly, or quarterly modifications as needed.  This includes direct mail, events, outreach, promotion campaigns, and digital strategies.
  • Partners with the Home Office Creative Services Team for the development and delivery of marketing pieces, collateral, branding materials, and strategies to advance and promote the community mission, brand identity, and services.
  • Ensures that the community has all appropriate marketing materials and tools.

Business Development and Strategic Planning

  • Maintains an in-depth understanding of market trends and intelligence to guide strategic decisions.
  • Markets services to potential clients and key referral sources to grow market share, attract new business, and maintain current partnerships.
  • Develops and implements community relations activities to enhance business development.  Fosters relationships with existing referral sources across the community.
  • Keeps the Executive Director updated on changes and new services offered in the healthcare industry and assesses potential growth opportunities.
  • Performs market segmentation, targeting, and positioning for each service line. Makes recommendations regarding service enhancement and new program development.
  • Demonstrates strong proficiency in CRM, including tasks such as entering new referral sources, scheduling follow-up calls, and generating daily, weekly, and monthly reports as needed.
  • Ensures regulatory compliance of federal, state, and local guidelines in marketing communications. (HUD and Fair Housing Laws).

Administrative Duties/Departmental Management

  • Daily management, supervision, and direction of the Sales and Marketing Department. Annually evaluates department associates, implementing coaching plans to enhance performance and support talent development. 
  • Completion and submittal of marketing and sales reports to the community and Home Office support.
  • Performs all other duties as assigned, including but not limited to developing the departmental financial budget, managing unit inventory, and attending all mandatory in-services, training, and meetings.
  • Participates in the Manager on Duty weekend and holiday rotation.
  • Perform other duties as assigned.
  • Comply with all policies and procedures and any updates.

Position Requirements

Education: Bachelor’s degree required; preferably in a sales, marketing, or business-related field

Licenses/Certifications: N/A

Experience: 3-5+ years of experience in sales; preferably in the Senior Housing industry

Skills & Abilities:

  • Elite communication skills
  • Ability to connect with residents, prospective residents, family members, and associates in a meaningful way

Travel: May be required to travel off-site to events occasionally

#LivingJoyfully

Min: USD $95,000.00/Yr. Max: USD $105,000.00/Yr.

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