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The Marketing Manager directs the daily work of in house graphic design and PR and media resources, manages vendors and agency partners, owns trade show and event execution, runs the website and digital channels, and supports product launches and sales enablement. The role reports to the department head for direction and priorities and translates that direction into organized, consistent, accountable execution across products that are specified, tested, and sold on performance.
Main Duties and Responsibilities
• Lead and coordinate priority marketing initiatives for the department, including intake and prioritization of requests from Product Management, Sales, Technical, and leadership
• Run the department's centralized proofing and approval workflow, keeping reviews on schedule, comments resolved, and final approvals documented
• Manage marketing vendors, agencies, printers, promotional partners, event partners, and creative resources with clear expectations, timelines, and cost discipline
• Own trade show and event planning and execution across the annual calendar, including major national shows such as IBS, IRE, and AHR: budgets, booth coordination, logistics, materials, staffing, lead capture, and post-show follow up
• Run KINA's website operations: content updates, landing pages, forms, and literature through the content management system, plus SEO, analytics, and coordination with the programmatic media partner
• Plan and publish the email and social cadence through marketing automation (HubSpot), tied to launches, events, and business priorities
• Write and edit clear, technically accurate copy across collateral, product literature, web content, presentations, and communications, partnering with Product Management and Technical Services on subject matter
• Drive cross channel launch readiness: web, literature, samples, sales enablement content (Showpad), email, social, PR, and the sales toolkit, with obsolete content retired at launch
• Coordinate with Sales to support channel needs, distributor communications, customer presentations, and commercial campaigns
• Enforce brand consistency and asset governance so approved versions replace obsolete files everywhere they live: website, sales enablement library, print, and internal repositories
• Deliver monthly performance reporting across web, search, paid media, email, social, and events that ends with actions, owners, and dates, and manage marketing spend across platforms
• Ensure all customer facing materials are accurate, on brand, and follow the formal review and sign off process before release
Team Work Direction
• Provide day to day work direction, prioritization, and quality review for in house graphic design and PR and media resources
• Balance workload and capacity across brand, digital, and creative work so committed deadlines are protected
• Protect the creative workflow with consolidated, decision ready feedback and complete briefs before production begins
• Escalate resourcing, performance, and hiring needs to the department head; people management, performance evaluation, and hiring decisions remain with the department head
Other Reasonable Duties
This Job Description sets out the main duties of the post at the date when it was drawn up. Such duties may vary from time to time without changing the general character of the post or the level of responsibility entailed. Such variations are a common occurrence and cannot of themselves justify a reconsideration of the grading of the post. This list of duties is not exhaustive, and from time to time staff will be asked to undertake other reasonable tasks in relation to their role.
Essential Requirements
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• Approximately 5 - 8 years of marketing, business development, and construction materials experience
• Experience working in business to business marketing communications
• Strong writing and editing skills, including clear content for technical products
• Hands on digital marketing execution: website content management systems, email and marketing automation platforms, social channels, and campaign analytics
• Demonstrated experience managing external vendors, agencies, or creative partners
• Hands on trade show or event management experience, including logistics and budget ownership
• Experience producing sales enablement materials: presentations, collateral, product literature, or launch content
• Strong project management skills with a record of delivering multiple concurrent projects on time
• Good IT skills, including Microsoft Office and common CRM platforms
• Ability to travel for trade shows, events, and customer or plant visits as needed
Desirable Requirements
• Demonstrated ongoing professional development
• Experience directing or coordinating the work of designers, PR resources, or other marketing specialists
• Experience with structured proofing and approval platforms, enterprise content management (such as AEM), sales enablement platforms (such as Showpad), or HubSpot
• Working knowledge of SEO fundamentals and experience managing a paid or programmatic media partner
• Experience marketing through distribution, dealer, or contractor channels
• Awareness of building science concepts, technical standards, or code driven product requirements
Strengths
• Accountability. Holds clear responsibility for specific activities required to produce results and meet standards, ensuring the successful completion of every task with a positive, can do approach
• Commitment. Is clear about each individual's contribution to companywide goals and demonstrates positive attitudes that inspire the same in every team
• Decision Making. Identifies the essential aspects of a problem quickly and clearly makes decisions
• Communication. Uses a range of oral and written techniques and styles to ensure communication is timely, clear, and effective
• Personal Organization. Works in a methodical and organized way to achieve goals and ensure maximum efficiency and effectiveness
• Adaptability. Adapts to a complex, ever changing work environment, adopting a flexible approach and reacting positively to changing circumstances
• Team Working. Recognizes responsibility as a team member, providing active support, valuing individuals for their knowledge and contribution, and keeping fellow team members informed of matters that may affect them
• Quality and Customer Service. Demonstrates clear commitment to achieving high levels of customer service for both internal and external stakeholders
• Self Development. Recognizes the responsibility to develop oneself and proactively seeks assistance to meet development needs
• Respect for Equality and Diversity. Sees issues from another person's point of view and is polite, tolerant, and patient when dealing with people, treating them with respect and dignity regardless of race, religion, position, background, circumstances, status, or appearance
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.