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Marketing Program Director Jobs in Iowa (NOW HIRING)

Papco

Retail & Cardlock Marketing Lead

Des Moines, IA · Remote

As World Fuel expands into providing additional fuel solutions and programs to its network of C ... Ability to develop multi-channel campaigns , ie i.e. billboards, digital channels, direct mail.

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Marketing Program Director information

What does a Marketing Program Director do?

A Marketing Program Director oversees the planning, execution, and evaluation of marketing programs and campaigns within an organization. They collaborate with various teams, such as product, sales, and creative, to develop strategies that align with business goals. Their responsibilities include managing budgets, analyzing market trends, measuring program effectiveness, and ensuring all marketing initiatives are delivered on time and within scope. They also play a key role in mentoring staff and optimizing processes to drive brand growth and customer engagement.

What are the key skills and qualifications needed to thrive as a Marketing Program Director?

To thrive as a Marketing Program Director, you need expertise in strategic marketing, campaign management, and a solid background in business or marketing, often supported by a bachelor’s or master’s degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), analytics tools (such as Google Analytics), and project management software is typically required. Strong leadership, communication, and analytical thinking are standout soft skills for driving cross-functional teams and aligning objectives. These skills and qualities ensure successful execution of marketing programs, measurable ROI, and effective team collaboration in dynamic environments.

How does a Marketing Program Director typically collaborate with cross-functional teams to ensure successful campaign execution?

Marketing Program Directors work closely with product managers, sales teams, creative departments, and external agencies to coordinate all elements of a campaign. They serve as the main point of contact to align goals, timelines, and messaging, ensuring everyone is informed and accountable for their deliverables. Regular meetings, clear communication, and project management tools are essential for tracking progress and addressing any challenges quickly. This collaborative approach is key to executing high-impact marketing programs that meet business objectives.

What are the most commonly searched types of Marketing Program jobs in Iowa?

The most popular types of Marketing Program jobs in Iowa are:

What are popular job titles related to Marketing Program Director jobs in Iowa?

For Marketing Program Director jobs in Iowa, the most frequently searched job titles are:

What job categories do people searching Marketing Program Director jobs in Iowa look for?

The top searched job categories for Marketing Program Director jobs in Iowa are:

What cities in Iowa are hiring for Marketing Program Director jobs?

Cities in Iowa with the most Marketing Program Director job openings:

Marketing Program Director jobs near you
Infographic showing various Marketing Program Director job openings in Iowa as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 18% Part Time, 1% Temporary, and 2% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution.

Sales and Marketing Director

Apple Valley Place - Clear Lake

Clear Lake, IA

$70K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 17 days ago

Job description

At Better Living, we believe every stage of life should be filled with purpose, dignity, and joy.

We’re not just a senior living management company—we’re a team driven by compassion, grounded in hospitality, and committed to doing what’s right for residents, families, and staff. Our communities are built on meaningful connections, personalized support, and everyday moments that matter.

This is senior living, only better.

Benefits:

  • Compensation - $70,000
  • Health, dental, and vision insurance
  • Paid time off and holidays
  • 401 (K) matching
  • Professional development opportunities
  • Employee assistance programs

Job Summary:

In this role, you will lead outreach, occupancy growth, and brand development for our senior living community. This position is responsible for building relationships with prospective residents, families, referral sources, and the local community to promote our services and maintain a strong census.

Key Responsibilities:

  • Develop and execute strategic marketing plans to meet or exceed occupancy and revenue goals
  • Manage the full sales cycle: lead generation, tours, follow-up, relationship building, and closing
  • Maintain accurate lead tracking, CRM data, and sales reports; analyze metrics to optimize performance
  • Coordinate and host community tours, open houses, and marketing events
  • Cultivate and maintain relationships with referral partners, including hospitals, physicians, senior centers, case managers, and discharge planners
  • Collaborate with the Executive Director and leadership team to ensure seamless move-in experiences and support resident satisfaction
  • Represent the community at local events, networking functions, and industry gatherings
  • Manage advertising, digital marketing, and promotional materials in alignment with brand standards
  • Maintain current knowledge of market trends, competitor activities, and regulatory changes that affect occupancy development
  • Assist in training front-line staff on customer service and referral engagement techniques
  • Other duties as assigned

Requirements:

  • Associate or Bachelor’s degree in marketing, communications, business, or a related field preferred
  • Must have senior living experience
  • Minimum 2–3 years of sales and marketing experience in long-term care, assisted living, senior housing, or healthcare
  • Excellent communication, public speaking, and interpersonal skills.
  • Strong understanding of the senior care industry, including state regulations and consumer decision-making processes
  • Comfortable using CRM systems to track outreach and results
  • Highly organized, self-motivated, and able to work both independently and collaboratively.
  • Must pass required criminal background check in order to serve vulnerable adults
  • Must be screened TB and other state-required health care conditions
  • Be able to read, write, and comprehend English

Physical Demands and Work Environment:

  • Indoors, climate-controlled assisted living facility with a focus on personalized care
  • Prolonged periods of sitting at a desk and working on a computer
  • Constant and repetitive movement of fingers, hands, and wrists
  • Must be able to stand, walk, bend, and stoop on an occasional basis
  • Ability to travel for marketing and company events
  • Possible exposure to unpleasant odors. 
  • Possible exposure to chemicals as indicated in the MSDS manual. 

We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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