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Marketing Program Manager Jobs in Iowa (NOW HIRING)

Analyze program and advertising performance data to inform decision-making and optimize future marketing initiatives (15%). * Lead, support, and develop Workshop Coordinators, ensuring effective ...

May be responsible for marketing new technology or follow-on business acquisition Oversee program ... Manage and track new and future work to identify staffing assignments and needs * Evaluates and ...

... tools, including CRM, Marketing Toolkit, social media, agent websites, etc., provide ideas ... Need to be a quick learner and tech-savvy to get up to speed on the many Marketing programs, tools ...

Marketing Manager

Des Moines, IA · On-site

$63K - $98K/yr

This hands-on role manages marketing programs, fosters partner relationships, and creates engaging content to support Iowa's tourism and economic development goals through strategic marketing ...

... marketing program. This person will lead day-to-day marketing efforts at the property level and ... Develop and manage PR initiatives, including media relations, press releases, partnerships, and ...

Manages Community Education/Marketing functions (40%) * Works directly with the hospital and Healogics marketing departments to ensure that the wound care program has established strategic marketing ...

Manages Community Education/Marketing functions (40%) * Works directly with the hospital and Healogics marketing departments to ensure that the wound care program has established strategic marketing ...

Track performance and optimize programs for efficiency, ROI, and scale. 2) DSO Partnership ... Managers (BDMs) to define needs/opportunities and deliver accounts specifically marketing and ...

Coordinator - Marketing

Marquette, IA · On-site

$39K - $54K/yr

... programs. * Maintain confidentiality of guests and company information. * Perform other duties as assigned by the Marketing Manager or Director. Competencies: * Communication Skills - Clearly ...

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Marketing Program Manager information

See Iowa salary details

$16

$51

$81

How much do marketing program manager jobs pay per hour?

As of Jul 30, 2026, the average hourly pay for marketing program manager in Iowa is $51.49, according to ZipRecruiter salary data. Most workers in this role earn between $38.85 and $61.88 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What jobs make $3,000 a day?

High-level roles such as senior executives, specialized surgeons, or successful entrepreneurs can earn $3,000 or more per day. In the marketing field, top-tier marketing directors or agency owners with extensive experience and large client portfolios may reach this level, especially when factoring in bonuses and commissions. These roles typically require advanced skills, significant experience, and often involve managing large budgets or teams.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What does a marketing programs manager do?

A marketing programs manager oversees the planning, execution, and analysis of marketing initiatives to promote products or services. They coordinate cross-functional teams, manage budgets, and use tools like marketing automation platforms to ensure campaigns meet objectives and deadlines.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.

What is the typical salary for a marketing manager?

The average salary for a marketing manager varies by experience and location but generally ranges from $65,000 to $135,000 annually. Senior marketing managers or those in high-demand industries can earn higher compensation, often including bonuses and benefits.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing directors, media strategists, and digital marketing managers often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong skills in data analysis, campaign management, and familiarity with tools like Google Analytics or marketing automation platforms.
More about Marketing Program Manager jobs
What are popular job titles related to Marketing Program Manager jobs in Iowa? For Marketing Program Manager jobs in Iowa, the most frequently searched job titles are:
What cities in Iowa are hiring for Marketing Program Manager jobs? Cities in Iowa with the most Marketing Program Manager job openings:
Infographic showing various Marketing Program Manager job openings in Iowa as of July 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $107,100 per year, or $51.5 per hour.

Full-time

Re-posted 5 days ago


Integrity Marketing Group rating

7.5

Company rating: 7.5 out of 10

Based on 33 frontline employees who took The Breakroom Quiz

19th of 50 rated marketing agency


Job description

Integrity is one of the nation's leading independent distributors of life, health and wealth insurance products. With a strong Insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you'll love, and we'll love your back. We're proud of the work we do and the culture we've built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are - in person, over the phone or online. Integrity's employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
The Programs Manager is responsible for overseeing, managing, and advancing Integrity Life & Annuities' sales marketing programs and sales tools. This role ensures program accuracy, consistency, and effectiveness across all internal and external audiences. They will manage advertising, promotional workflows, drive engagement and agent/agency activation of sales marketing programs, and-after a 90-day evaluation period-provide direct leadership to a team of Workshop Coordinators.
Beyond strategic oversight, the Programs Manager will serve as a hands-on executor-owning key components of each program, including vendor management, implementing engagement strategies, and ensuring day-to-day program operations run seamlessly. The Programs Manager will develop a full understanding of all sales marketing program offerings, using that knowledge to ensure delivery of relevant, high-value programs that support advisor success and align with Brokers International's brand and business objectives. They will also be responsible for tracking performance metrics, analyzing engagement trends, reporting program outcomes, and using data-driven insights to recommend enhancements. Additionally, this role will partner with leadership to support program budgeting, monitor spending and ensure financial stewardship across all initiatives.
This position plays a central role in enhancing advisor-facing program experiences, ensuring operational efficiency, supporting growth initiatives, and maintaining high standards of execution aligned with Brokers International's sales and marketing strategies. The Programs Manager will directly care for sales marketing programs such as federal marketplace, advanced markets, agent media programs, agent sales support programs, agent training programs and agent sales tools and platforms that support engagement and business growth.
Essential Job Functions:
  • Oversee daily operations of advisor marketing programs, ensuring accuracy, quality control, and alignment with overall marketing strategy (30%).
  • Manage advertising initiatives, promotional efforts, and campaign workflows, ensuring compliance and brand consistency across all programs (20%).
  • Partner with internal teams (Compliance, Marketing, Sales) and external vendors to ensure timely updates and accuracy of program information (20%).
  • Drive advisor engagement, participation, and activation by developing strategies to increase program utilization and effectiveness (15%).
  • Analyze program and advertising performance data to inform decision-making and optimize future marketing initiatives (15%).
  • Lead, support, and develop Workshop Coordinators, ensuring effective execution of workshops, scheduling, and logistics (15%).
  • Support the creation, updates, and distribution of marketing materials, program content, and advisor communications (10%).
  • Perform additional duties as assigned (10%).

Your experience and skills:
  • 4-7+ years of experience in marketing, program management, financial services operations, or related functions. Prior experience as a people leader preferred.
  • Bachelor's degree from four-year College and 6-8 years related experience and/or training; or five to seven years related experience and/or training; or equivalent combination of education and experience.
  • Must display Core Values.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and commitment to accuracy.
  • Ability to lead teams, manage priorities, and operate in a fast-paced environment.
  • Ability to support marketing, advertising, and program execution at both strategic and tactical levels.
  • Strong service mindset and ability to build relationships with internal stakeholders and field partners.
  • Understanding of annuity and life insurance concepts preferred.
  • Prior experience managing a learning management system preferred.

Critical Success Factors:
  • High accuracy and timeliness of marketing program information.
  • Increased advisor engagement and activation within assigned marketing programs.
  • Effective leadership skills.
  • Excellent communication skills with internal/external members to accomplish organizational objectives/goals
  • Strong cross-functional collaboration that enhances program performance.
  • Ability to manage concurrent tasks and maintain organized processes.
  • Strong collaborative mindset and ability to build relationships with internal stakeholders and field partners.

About Integrity
Integrity is one of the nation's leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you'll love, and we'll love you back. We're proud of the work we do and the culture we've built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are - in person, over the phone or online. Integrity's employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.

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